As discussed in our previous article about physical and virtual identities, professionals are looking to develop inclusive identities for Avatars in the Metaverse. Marginalized groups have been underrepresented IRL, but are hopeful about being organically included in the virtual realm. Many of them believe that being in the virtual world can be a type of escapism and a new opportunity for social connection. However, they still have some concerns about being discriminated against in the Metaverse.
Avatars’ appearances in the Metaverse:
Even though there has been numerous investments within the fashion industry in the Metaverse, the Institute of Digital Fashion was one of the first to fearlessly introduce gender non-conforming Avatars with Daz 3D. This move raised awareness and paved the way for more similar inclusive projects by other companies as well.
The IoDF also conducted a study which showed that people are demanding a better representation of gender identities, body types, skin colors, disabilities, and clothing style. Over 40% of respondents mentioned that their clothing style did not match their in-person identity. This indicates how real-life society pressures individuals to not be their own selves in the physical world. In addition, 9% identified as non-binary. This group is also demanding the representation of their true identity. One form of doing so is by creating genderless clothing lines.
Gen Z’s influence on the Metaverse’s Avatars
Many clothing brands are now on the run to create customized, expressive, and diverse collections for Avatars to wear. This also comes with an awareness that Gen Z is the most beneficial and profit-making target in the virtual world. By the time we are clear and complete about the Metaverse, this generation will be the most consuming of the virtual world.
As for now, it is creating an identity revolution that cannot be disregarded. With a relatively limited buying power, Gen Z is tremendously influencing today’s culture and norms, as well as the spending power of their Gen X-er parents.
Nowadays, more than ever, younger individuals unapologetically and openly talk about their true identity. They aim to create inclusive and safe spaces for all to express themselves. Therefore, it is only fair for brands to respond to their needs and demands if they want to keep thriving in the industry.
