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Category: 3D and AR Commerce

November 16, 2020

Augmented Reality is the Future of Ecommerce and Online Retail- Here’s Why

It’s a well-known fact that technology and changing consumer demands have been the two key forces driving the evolution of ecommerce and online retail. From delivering omni-channel experiences supported by on-demand deliveries and superior logistics to leveraging behaviour analytics and delivering better, more personalised consumer experiences.

Currently, one such technology is standing at the precipice of yet another transformation. It’s none other than augmented reality, popular known as AR. In fact, the rapid adoption and standout results achieved by augmented reality commerce has grown so much that 75% consumers expect brands and retailers to offer AR-enabled experiences.

In this article, we look at 4 reasons why augmented reality is the future of online shopping:

  1. Easy virtual try-ons for improved online conversions
  2. Seamless see-it-your-own-space that boost buying confidence
  3. Virtual store aisles that breed familiarity
  4. Interactive marketing and brand campaigns for higher engagement

4 Reasons Why AR Is The Future Of Online Commerce

In many ways, augmented reality is tailor-made for the world of ecommerce and online retail. Essentially, augmented reality enables online shoppers to virtually try-on products on themselves or place them in their own space- with their smartphones and tablets.

As a result, countless brands like IKEA, Target, Gucci, Burberry, Nike, Converse, Sephora, Warby Parker and more have rolled out highly realistic and accurate AR shopping experiences, primarily because:

– These try-before-you-buy experiences remove purchase indecisions and boosts buying confidence which leads to increased conversions

– They also reduces returns as consumers are more likely to buy the right product when they can check size, fit, texture by trying it themselves- like they would do in a physical store

– Not to mention, augmented reality makes online shopping interactive and engaging, unlike static product images and videos

It’s fair to say that up until now, there’s never been one technology that single-handedly offers these many benefits. So without further ado, let’s dive into exactly why augmented reality is transforming online retail and commerce:

1. Easy Virtual Try-Ons

Perfect for: apparel, shoes, makeup, eyewear, hats and accessories

Up until now, shopping online meant going through countless product images or videos, checking the size guide, in most cases ordering two different sizes and returning one (or both) if it doesnt match fit or style expectations. This has been one of the biggest challenge for brands and retailers to overcome as they strive to not only reduce returns but remove purchase indecisions.

footwear-virtual-try-on

The new way: With AR enabled virtual try-ons, consumers can now try out products on themselves. So for instance, they could see how a shoe looks and fits their feet or how a shade of lipstick or sunglasses looks on their face. This naturally removes purchase hesitations as customers no longer need to second guess how something would look on them.

Here at Designhubz, we offer seamless digitization that enables brands and retailers to offer accurate virtual try-ons. If you’re eager to take the leap or just curious to check it out, feel free to book a demo here.

2. Seamless See-It-In-Your-Space

Perfect for: furniture, home and kitchen appliances, home decor

Another growingly popular way to leverage augmented reality is the see it in your space functionality. With this online shoppers can place products in their own home, office or any environment to gauge size, fit and style- as if it is right there with them.

It’s no secret that consumers are often hesitant to buy big products online as they would rather check it out themselves in the store- especially when it comes to furniture. And even then they need to first measure out the space they are buying for.

With AR powered see-it-in-your-space, key consumer questions like- how big is this sofa? will it fit and match my interiors? will this fridge look bulky in my kitchen?- are all answered as they can simply point their smartphones to place the product and check for themselves.

At Designhubz, we’re proud to help brands like IKEA offer this exact experience with our Spatial AR offerings. Our product suite is tailored for furniture and appliance brands to unleash this buying experience that gives shoppers the confidence to buy big and/or expensive products with ease. Learn more here.

3. Virtual store aisles

When it comes to shopping at supermarkets or retail outlets with physical aisles, there’s a sense of habit and familiarity that consumers enjoy. With virtual store aisles, the same physical experience can be replicated online. Here, online shoppers can browse through aisles virtually, check product information and add them to their cart.

4. Interactive AR marketing and brand campaigns

For the majority of retailers and brands out there, social media is a big beast to tame. With increasing competition and reducing consumer attention span, there’s no option but to be creative- especially when one is trying to generate engagement and brand reach.

Here, AR experiences have proven to be highly effective. Inherently immersive AR based campaigns have shown incredible results for brands like IKEA, Nike, Sephora, Warby Parker and more. Compared to product images and videos, by far social media users are responding extremely positively to interactive try-ons for example where they can see a product on themselves- right from their Facebook or Instagram feeds.

Bottom Line

Augmented reality has come a long way from its early days, where key brands have validated its use and consumer response. As a new and improved way for brands to reach, engage and sell to consumers, augmented reality is set to reach new heights and become an industry standard in the near future.

About Designhubz

Designhubz offers end-to-end 3D & AR solution for brands and retailers to digitize their physical inventory and deliver conversion and experience focussed Try On and Spatial AR. 

Book a demo to learn more
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171
Team@Designhubz
October 20, 2020

19 Augmented Reality Statistics to Watch For in 2020 (Based on Up-to-Date Data)

With more and more people turning to ecommerce due to covid-19 induced shutdowns, what happens to products that they’re only used to buying in-store? Do furniture, appliances, automobile and watch brands sit back and take the hit? Absolutely not.

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Team@Designhubz
September 24, 2020

Part 3: 7 Incredible Examples of Brands using Augmented Reality Shopping

Take a look inside to understand the best augmented reality examples from top brands in the retail industry.

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June 24, 2020

Recovering from Covid-19: Rebound Strategies for brands and retailers (to implement right now!)

With the first uptick in months, what strategies do brands and retailers need to implement to rebound from the pandemic?

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Team@Designhubz
June 10, 2020

AR Made Easy: How To Create Augmented Reality Content For Your Brand or Ecommerce Website? (Without Coding)

Creating AR versions of your products is not as difficult as you might think. Check out the 5 step process to convert your physical products into immersive AR experiences.

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May 22, 2020

What Can Fashion Brands Do To Sell Better During and Post Covid-19

With minimal physical sales to rely on, fashion brands need to get creative and readjust not only how they connect with consumers but also how they sell to them.

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150
Team@Designhubz
Shocked two women friends holding shopping bags using mobile phone.
May 11, 2020

Introducing Face AR Try-Ons: Now Let Shoppers Virtually Try Eyewear, Makeup, Hats and More

With physical stores out of the equation for the foreseeable future, face-based virtual try ons are the magic brands and retailers need to take their sales and online shopping experience to the next level.

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147
Team@Designhubz
April 29, 2020

AR In The Limelight: How Covid-19 Will Change the Car Buying Experience Forever

With more and more people going online for their automobile needs due to covid-19 induced showroom shutdowns, what can the physically dependant automobile industry do to sell to consumers at home? The answer lies in a digital-first approach.

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143
Team@Designhubz
April 21, 2020

Digital Transformation: The Way Forward for Brands and Retailers in 2020

With more and more people turning to ecommerce due to covid-19 induced shutdowns, what happens to products that they’re only used to buying in-store? Do furniture, appliances, automobile and watch brands sit back and take the hit? Absolutely not.

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148
Team@Designhubz
April 10, 2020

AR and Social Media: How Can Retailers and Brands Boost Online Engagement during Covid-19?

Social media and augmented reality are joining hands to help brands engage audiences in a time of crisis. The time to jump onboard is now!

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171
Team@Designhubz
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Recent Posts
  • 19 Augmented Reality Statistics to Watch For in 2020 (Based on Up-to-Date Data)
    19 Augmented Reality Statistics to Watch For in 2020 (Based on Up-to-Date Data)
  • Part 3: 7 Incredible Examples of Brands using Augmented Reality Shopping
    Part 3: 7 Incredible Examples of Brands using Augmented Reality Shopping
  • Recovering from Covid-19: Rebound Strategies for brands and retailers (to implement right now!)
    Recovering from Covid-19: Rebound Strategies for brands and retailers (to implement right now!)
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