For Brands and Retailers: How to Engage and Win Online Shoppers in 2022 Free Guide
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Category: 3D and AR Commerce

June 15, 2022

Top 5 Tech Trends you need to watch out for in 2022

Technology is rapidly evolving today, leading to faster change and progress rates that have become challenging to keep up with. However, it is not only technology trends and their emergence that are evolving; much more has changed in the past couple of years as a result of the COVID-19 pandemic, making IT experts realize that their role is no longer the same. They currently have a huge responsibility of anticipating the work leading to a fascinating future. Therefore, companies from different industries – such as the medical, educational, and tourism ones – are becoming more adapting to this new phenomenon and releasing enhanced technologies to assist other organizations in handling their work.

With that being said, we compiled an updated list of the latest technology trends of 2022 that will give you insights into the world’s tech facet for the next few months.

Artificial Intelligence and Machine Learning

Artificial intelligence (AI) is a broad field of computer science concerned with creating intelligent machines capable of performing tasks that normally require human intelligence. Some examples of AI would be smart mobile voice assistants, Netflix’s recommendations, self-driving cars, and chatbots. On the other hand, machine learning is a subset of AI that enables software applications to improve their accuracy in predicting results without being explicitly programmed to do so. Its algorithms predict new output values by using historical data as input.

Developers are now taking this technology further where it will be able to determine underlying information by analyzing certain interactions. This way, it will also help predict demand for services for better decision-making processes and analyze data in almost real-time to detect changing patterns of customer behavior; thus, increasing profits and revenues

Extended Reality

Extended Reality is the umbrella term for Augmented Reality, Virtual Reality, Mixed Reality, and everything in between. It modifies human-machine screen interaction by immersing users in a virtual world, augmenting their surroundings, or doing both at the same time.

Extended reality has tremendous potential for training, entertainment, education, marketing, and even injury rehabilitation. It could be used for many purposes like training doctors to perform surgery, providing a more immersive experience for museum visitors, improving theme parks, or even working toward much more effective marketing strategies. In 2019, 14 million AR and VR devices were sold. The global market for this technology is now expected to reach $209.2 billion this year, opening up more opportunities in the trending technology and welcoming more professionals prepared for this game-changing field.

For more details, check out the list of the 7 Biggest AR and VR trends in 2022 that we have piled up for you

Metaverse

Ever since Mark Zuckerberg switched Facebook’s name to Meta, a major focus on the Metaverse took place. This new universe is now considered to be the latest evolution in social connectivity, where people can log in as avatars in a three-dimensional virtual space. In this platform, users can collaborate, shop, work, socialize, play games, attend concerts, and do pretty much everything they do in real life. This extended reality is expected to be blurring the lines between physical and digital realms.

People are also paying real money for virtual goods in the Metaverse, which can be a good investment in the long run as this technology seems very promising. Analysts predict that this virtual environment will become worth $800 billion by 2024.

Quantum Computing

Quantum computing is a new era of technology that involves a type of computer that is 158 million times faster than today’s most supercomputer. It is a device so powerful that it can complete in only four minutes what a traditional supercomputer would take 10,000 years to do.

In 2022, quantum computers are and will continue to be fundamental in altering the way we approach problems. Because of the computing system’s ability to easily question, track, analyze, and process the data from any source, this exhilarating technology trend was able to prevent the spread of the coronavirus and develop potential vaccines. Banking and finance are also finding applications for quantum computing, such as credit risk management, high-frequency trading, and fraud detection.

5G

5G refers to the fifth generation of mobile networks. It enables a new type of system capable of connecting virtually everyone and everything, including machines, objects, and devices. While 4G brought substantial improvements, such as smooth video streaming, 5G has 100 times the speed, which means that uploads, downloads, data transfers, and streams will be much faster. It also can transmit radio waves to up to one million devices per square kilometer to control connectivity when positioned in congested areas, something that 4G mobile networks’ failed to do. Therefore, it is only fair to say that 5G is expected to revolutionize our lives and the different ways we decide to consume mobile networks.

As a result, 5G networks will be covering 40% of the world by 2024, handling 25% of all mobile traffic data, to make it an emerging tech trend to keep an eye on.

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Team@Designhubz
June 9, 2022

Benefits of integrating augmented reality in retail

Augmented reality in retail

The retail industry has been an early adopter of cutting-edge technologies, one of which is Augmented Reality, leading the way in warehousing, logistics, navigation, marketing, and customer service. This phenomenon enables brands to interact with customers via their digital devices and further visualize products in 3D, which they previously perceived in 2D through their screens. With it being at their disposal, customers are becoming more and more demanding of this technology. In 2021, the global augmented reality in retail value was estimated to be over $2.4 billion and is projected to reach $12 billion in 2027, growing at a compound annual growth rate of 30.25%.

Benefits of integrating augmented reality in retail

Adopting augmented reality in retail not only proves the brand’s willingness to keep up with the latest trends, but also offers benefits and opportunities that could be of use in both the short and long term.

  • Boosts sales and minimizes returns: using augmented reality in retail enables customers to interact and engage with products and items, as well as try them virtually before making any purchase. For example, augmented reality mirrors are now being set up in many stores, making it easier and faster for shoppers to check the size, fit, and style of their desired items before making any decisions. Continuing with the AR mirrors example, people passing by shops using such a technology will be intrigued to step in and try it themselves. It is a great strategy to attract customers, engage them, and increase the likelihood of selling.

 

  • Collecting data about customers’ preferences: The information about the items customers choose to try through AR-enhanced shopping reveals a lot about their interests and shopping patterns. These insights are very much helpful for retailers to deliver personalized advertising and future marketing campaigns, resulting in the building of a solid bond between the two parties.

 

  • Cutting off staff efforts and expenses: The AR application provides users with detailed information about the products they are interested in. It also has the ability of showing feedback on items from previous buyers, which enhances the quality of the shopping experience. Furthermore, augmented reality in retail aids in store navigation, reducing the need for human shop assistants to a certain extent.

 

  • Contactless shopping experience: Following a global pandemic that left people around the world alerted about the way they interact with their environment, a contactless shopping experience is much needed. Including augmented reality in the retail industry offers just that, providing customers with a sense of reassurance. With a mind peace, store visitors will definitely be much more comfortable shopping for what they are looking for.

 

  • Creating customer loyalty: Customer loyalty is a result of an ideal, satisfactory customer experience. Building enough credibility is one major way leading to it, helping brands in developing stronger relationships with their audience; thus, increasing their sales and profits. Augmented reality helps in activating this desired loyalty and putting it into action.

 

  • Product display: To enable augmented reality in physical shops, many brands are installing in-store displays that provide visitors with a variety of interactive experiences. In addition, brands can take advantage of integrating in-store augmented reality by giving their customers the possibility of customizing items like bags, accessories, decorations, etc.
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132
Team@Designhubz
April 7, 2022

Designhubz: who are we and what do we do?

At Designhubz, our vision is to create an  Ecosystem     where the digital and physical realms merge into endless possibilities We entered the business to solve an alarming problem in the online Retail and eCommerce industry which is to enable online shoppers to Virtually Try Before they  Buy. Designhubz empowers eCommerce & Non-Fungible Tokens (NFTs) shopping with 3D & Try-On AR technologies. Working with companies like IKEA, TATA Group, Samsung, Falabella, and others, Designhubz has demonstrated its capacity to assist businesses to achieve exponential growth in sales, and customer loyalty, and a drastic decrease in returned products.

Spatial 3D and Augmented Reality

Shopping is no longer the same as searching for products on the internet. We provide companies with an immersive Spatial 3D and AR experience that allows customers to visualize products like furniture, appliances, home decor, and others, in their own environment. These items may be viewed via any browser or device, and they have the same exact fit and size as they do in the real world. This solution is ideal for removing shopper’s concerns about online purchases or providing them with an interactive and entertaining buying experience. Up until now, this solution has been put to work on furniture and home products, kitchen, home, and bath equipment, clothes, collectibles, and toys.

Try-on Shoes Augmented Reality:

Are you a footwear company? This try-on shoes AR is designed to draw your attention, as well as the attention of your consumers. The try-before-you-buy shopping experience is advantageous to every element of your organization, including increased conversions, improved customer service, and reinforced loyalty and credibility. When customers can see how an item will appear on them, they are more inclined to trust your brand. Furthermore, due to its superior texturing, real-time shadows, and light adaptability, our try-on shoes augmented reality is highly realistic and accurate.

Try-on Eyewear Augmented Reality:

Why buy offline when you can bring the actual world into the comfort of your consumers’ homes via any browser or device? Your eCommerce visitors will be astonished by the fascinating realistic frame visualization that fits and tracks every aspect of their faces with our eyewear AR solution. Not only that but our AI engine is programmed to provide suggestions for designs and sizes to potential customers. When statistics show that companies who use augmented reality in their shopping experience witness conversion rates improvement by 40%, you can rest assured that the try-on eyewear solution is critical to your company’s success.

Try-on Makeup Augmented Reality

Which shade of shadow is best for my eyes? Does the hue of this foundation compliment my skin tone? Visitors may be hesitant to purchase beauty goods online due to these and other issues. With our try-on cosmetics augmented reality solution, that’s no longer the case. Regardless of the beauty item that visitors are interested in, allowing them to virtually sample your items breaks down boundaries between you as a company and your prospects. This purchasing experience will surely set your business apart from the competition and make it unforgettable.

Now that you’ve established that, are you ready to take your company to the next level by revolutionizing your online purchasing experience? Book a demo with our team of professionals today to see how we can help you grow your business.
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127
Team@Designhubz
March 24, 2022

How did the Spatial Augmented Reality (SAR) technology change the world of eCommerce – Designhubz

“Select an item, add it to your cart, and check out.” When it comes to eCommerce, this simple series of clicks has made our lives easier. For a long time, people have been shopping online. However, our heavy usage of this tool revealed a whole slew of issues we hadn’t seen previously. The inability to exchange or return things is a widespread problem that makes us wary of shopping online. What if it isn’t a good fit? What if it doesn’t turn out well or as expected?

Online 2D product visualization has been proven to be ineffective in resolving such issues. As a result, new technologies have emerged in recent years. Creating VR automation allowed us to fully immerse ourselves in 3D product visualization, removing that “blocking wall.” Despite the fact that this approach solves a wide range of issues, this doesn’t negate that it limits the capacity to interact with data.
As a result, Spatial Augmented Reality (SAR) came into being. When combined with a high-resolution monitor, this function offers a unique combination of spatial thinking, tactile action from within, and thorough viewing of information. In other terms, it enables real-time visualization and interaction with animated products.
IKEA, Sephora, Nike, Converse, Burberry, and GAP are among the many companies that have used Spatial Augmented Reality technology. It not only assisted their customers in making the best product choices in the world of eCommerce but also empowered them to place and envision themselves in their own surroundings without the use of any headsets or hands-on devices. Your mobile is all they need to indulge in that experience. Additionally, it made the online shopping process more enjoyable, which resulted in more conversions and less return rates.
 In fact, marketers confirm that Spatial AR has been increasing companies’ revenues by almost 90% when engaging with this technology. The best part is that giving their audience this option has also been improving their reputation and been helping both parties to form stronger relationships.
We, at Designhubz, offer Spatial 3D and Augmented Reality services that are ideal for furniture and home goods, kitchen, home, bath appliances, apparel, as well as collectibles and toys. We have worked with major brands such as IKEA, TATA group, Samsung, and many others, for which we integrated our technology directly onto their website, app, and social media channels, without any third-party interfering.
Are you looking to introduce an exceptional online buying experience that increases your company’s conversion rate and reduces return? Book a demo here.
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Team@Designhubz
February 15, 2022

How does the Era of 3D Product Digitization in eCommerce look like

A long-lasting pandemic was enough to change our lifestyles, priorities, and behaviors. Just when we thought the world couldn’t get any more digital, new technologies surprise us on the constant. In that sense, retailers didn’t miss the opportunity to accelerate and revolutionize the way we shop.

What is 3D product digitization?

Choosing items based on how we most commonly see them in 2D is slowly becoming of the past. In fact, it’s inconvenient for shoppers now to take risks not knowing how their items would size, fit, or look in real life.

Therefore, the industry is now heading towards 3D product digitization. As its name refers, it is when digital capabilities and physical products are merged to allow buyers to perceive items exactly the way they see them in the three-dimensional world, but through a screen. The best part is that they are still doing all that from the comfort of their home.

How does it work?

We, at Designhubz, have 3 ways of digitizing products but eventually pick the most suitable one depending on the case presented:

1. We take 3D models that our partners have already created and simply integrate them: You can easily upload existing 3D files from AutoCad, Rhino, SolidWorks, Blender, Fusion360, DraftSight, Clo, Optitext, Solid Edge, or any other 3D design platform to Designhubz XR, and our smart optimization algorithm reduces the file size by 60-90 percent without any distortion or loss of quality, making them usable. Your files are then optimized and converted into all appropriate file formats, allowing you to use them on any web platform.
2. Send us a few product pictures along the dimensions of the product and your item will be available on your platform before you even know it.

3. Utilize our in-house automatic digitization rig! You won’t need to recruit 3D professionals or use augmented reality. Our digitization rig, on the other hand, takes care of everything. It will scan your physical products in 360 degrees and build realistic 3D and AR replicas of them in real-time. These assets are automatically posted into your XR CMS account once they’ve been scanned, allowing you to manage, embed, publish, and distribute them throughout your website, app, social media, and marketing campaigns.

Let’s get a little more technical and describe what we do behind the scenes: We use AI-assisted tools to construct efficient 3D surfaces and QA material aspects (metal, glass, plastic, wood, etc.) “in context.” Following that, we incorporate the product’s pieces or features and send it to the partner’s account for feedback, or in the best-case scenario, we go live immediately. This is true for both methods 2 and 3.

You can learn more about it here.

3D Product Digitization Workstation Office

Benefits of 3D product digitization

3D product digitization is much more than just an arising concept. It’s a whole experience for consumers and a large profit for companies. There is no room for web visitors to make wrong decisions when it comes to purchasing from now on. The try-before-you-buy feature washes all concerns away regarding this issue. Tech developers are able to provide them with a hassle-free buying process.

On another note, organizations are on the gain margin the most. This 3D product digitization technology is allowing them to collect data about their audience to contribute to their insights. This information can be used for better targeting and customer service in the long term. In addition, consumers who use this technology are 66% more likely to engage and trust a company compared to traditional 2D products images. There are also 40% higher chances of converting prospects into buyers and an almost 30% chance of increasing sales prices.

Red Alert for Companies

User experience is the foundation of any business. Without positive feedback and exceptional customer service, companies lose their credibility; thus, their existence as a powerful brand in the industry. To keep customers satisfied, organizations should make sure to maintain their website regularly. People don’t want to land on a malfunctioning website or a page with irrelevant information they are not searching for. The 3D product digitization backend software should maintain its flexibility and smoothness throughout.

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148
Team@Designhubz
January 5, 2022

Designhubz X Samsung: Creating the Next Generation eCommerce shopping experience

With the fast-paced environment we live in nowadays, it is pivotal to always keep up with our surroundings. One of the things customers are adapting to lately is the online shopping experience. Being physically present in a store is now considered old-fashioned and a waste of time. Instead, people transited to online shopping, which indeed saves time but usually comes with a cost. There is no guarantee of accurate quality, size, or fit of products, which may leave online buyers frustrated and disappointed.
Therefore, we, at Designhubz, in partnership with Samsung, decided to shift our focus to provide users with a hassle-free online shopping process when looking for fridges and washing machines. Consumers are constantly and haphazardly being sold products and bombarded with annoying ads they most likely are to ignore. It has been this way for many years but has now come to an end with our advanced 3D and AR technology. With our try-before-you-buy technology, you can now easily place Samsung fridges and washing machines in your desired space with the exact size and fit, directly from your device without having any third party intervene whatsoever. Our Web-based AR technology works in any web browser and on any device be it iOS or Android.
Not only that, but we also worked on upgrading the interactivity level of our Augmented Reality offering by giving users the ability to virtually open fridges’ doors, see them on the inside, and choose the option that best meets their needs. With that being said, we are providing viewers with the power of making the most convenient and practical decision during online purchases.
Are you curious to learn how you can upgrade your online shopping experience? Book a demo now. You can also visit the store  to see how we brought Samsung products to life.
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Team@Designhubz
December 22, 2021

Designhubz X Eucerin: Where Skin Care Products and AR Technology meet

Skin problems are irritating, and the long treatment process can sometimes be frustrating. We have all been there, overwhelmed with the “What if…” that has resulted in some kind of low self-esteem and self-doubt. Since the history of Augmented Reality  proved to have satisfied consumers’ shopping experience, we are once again offering you our special virtual try-on feature that is designed to give you the hope you need to move forward and anticipate efficient results when it comes to using the best skin care products.
That is why we are proud to announce our partnership with Eucerin to offer you just that. We have never been that excited to further expand our AR technologies to not only encompass makeup, eyewear, and footwear try-on but to also show results of using quality skincare products. When dermatology and Augmented Reality tech development meet, you get to live a unique adventure that drives you to a whole other realm.
When partnering with Eucerin, we had one goal in mind: empowering the brand to make the most out of it, meet customers’ satisfaction, and exceed any expectations. Therefore, we stressed the importance of turning the virtual try-on process into a simple and easy one by integrating our technology within their eCommerce website. In other words, consumers won’t need to be redirected to any other third-party platforms for them to witness products getting brought to life. They will be able to immerse in this new AR technology directly right from the company’s website.
Are you looking to upgrade your online shopping experience just like we did with Eucerin to a more engaging, interactive, and beneficial one? Book a demo now to learn more on how to do that.
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103
Team@Designhubz
November 11, 2021

History of AR

Augmented Reality (AR) is experiencing life as you know it with an added layer of virtual information. The superimposed data can be any type of content: still images, videos, texts, or audio tracks… and perhaps one day media that’s not even conceived yet. This new extended universe is usually revealed through a scanned marker or trigger image. Welcome to the rabbit hole!
To understand and grasp the full potential of any given technology, it’s important to delve back into its first steps.
Different industries are racing to implement augmented reality in their business offers, as customer conversion numbers have been at an all-time high since AR entered the mainstream market. Here are a few instances that are thriving thanks to augmented reality:
Retail
When augmented reality penetrated the retail field, everything we know about shopping shifted overnight! “Try-before-you-buy” became the norm, and AR was the cornerstone on which was built that new experience. Purchasing clothes, eyewear or even furniture has always been tricky. And that’s where AR technology came in and filled that market gap with state of the art science.
Automotive
In the automotive industry, AR presents hidden opportunities that wouldn’t have existed otherwise. Augmented reality is currently used for manufacturing, maintenance, repairs, and identifying issues in the vehicle. As a fellow driver, you can find this technology applied on certain car models where the speed, mileage and mechanical errors blink on the windshield. This is a safe way to keep your eyes on the road!
Medical
The benefits of AR in the healthcare sector are enormous. When not utilized as a guidance system in small surgeries, this science helps create medical imagery, train future doctors and nurses, and educate patients about their cases. Imagine understanding in-depth all the details of your surgery thanks to an AR version of your limb.
Food
The F&B and hospitality industry didn’t shy away from integrating AR into their dining experience. On the contrary, augmented reality is used to improve the customer’s journey from the get-go. They can visualize the dishes on the menu, playfully discover its ingredients, backstory, and recipes. Not to mention the marketing aspect that the brands use to advertise their products and attract new patrons.
Adult Entertainment
Last but not least, the porn industry has also jumped right on the AR train and it’s been quite innovative. You have an array of options: you can find mobile apps that can project 3D erotic actors in your own surroundings, or that can crop the background of existing videos and make holograms out of the performers.
What’s fascinating to us after a quick analysis of our History of AR timeline and everything that came after, is how fast technology has been evolving. In less than a century, we’ve gone from a cinema industry wizard creating a multi-sensory theatre, to common users trying on designer sunglasses in the palm of their hand.
We, as Designhubz, are trying to take part in this technological revolution in our own way! To date, we have created 4 products that are our pride and joy – more will be rolling shortly, be patient!
We, as Designhubz, are trying to take part in this technological revolution in our own way! To date, we have created 4 products that are our pride and joy – more will be rolling shortly, be patient!
Curious to discover more? You can check each one on their respective links and request demos to boost your business: try-on footwear,try-on eyewear ,  try-on makeup and spatial 3D and AR furniture .
1957: Cinematographer Morton Heilig creates Sensorama, history’s first VR theatre
1968: Computer scientist Ivan Sutherland’s Sword of Damocles is the hardware that will become the grandfather of VR headsets
1990: Tom Caudell, a Boeing researcher, is the person who invented the term “augmented reality”
1992: Louis Rosenburg, a researcher in the US Air Force Armstrong’s Research Lab, creates the first fully immersive AR system called “Virtual Fixtures”
1999: NASA implements a hybrid synthetic vision system of their X-38 spacecraft that overlays map information to facilitate navigation
2008: Publishing of the first printed magazine ad that used AR for commercial purposes
2013: Volkswagen creates the MARTA app, or Mobile Augmented Reality Technical Assistance that was used for repairs and maintenance of the car
2014: Invention of the Google Glass, the first hands-free AR accessory for internet users 2016: Microsoft Hololens smart glasses hit the market
2017: IKEA place, the first AR app used by a retail company
2019: Birth of Designhubz
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Team@Designhubz
November 11, 2021

NFTs 6 Frequently Asked Questions

Digital artist Mike Winkelmann, aka Beeple, sold his NFT entitled “Everydays: The First 5000 Days” at Christie’s for more than $69 million. This piece of digital art is the most expensive NFT ever sold in auction.
It all started in 2007, when Winkelmann decided to publish a digital picture online every single day. Little did he know that 5000 days later, he would compile them together into one big image, and become a millionaire.
We all hear these crazy stories about artists (Grimes) selling their NFT soul, or giant fashion brands (Gucci) selling a digital purse to an avid consumer at a higher price than the actual physical product.
To understand what this all means and how it works, we’ve answered 6 frequently asked questions about NFTs for you.
1. What are NFTs
NFT stands for Non-Fungible Token. Non-fungible means unique, that can’t be replaced
An NFT can be any kind of digital or conceptual content – images, videos, pixels, music, and even experiences or abstract ideas – that exclusively belongs to its owner and potential buyer. So theoretically, if it’s something that exists online, you can acquire it as an NFT.

2. What are the pros and cons of NFTs ?

Pros:

You’re an artist, and your work needs a less traditional environment to thrive? NFTs are for you. The NFT marketplace is an alternative site to sell art that you otherwise wouldn’t have patrons for… Not to mention a bigger global visibility!
One of the main reasons that people buy NFTs is their sentimental value; It can be an NFT of a cartoon character from your childhood, or the tears of your favorite popstar. Hence an advantage of owning an NFT is less of an advantage, and more of an emotional purchase. And they say love doesn’t cost a thing.
The most important benefit of buying an NFT is, of course, making money by reselling it. Such are the rules of investment 101.

Cons:

According to a Bloomberg article from April, the value of an average NFT is down by approximately 70% since February. Some consider NFTs to be a speculative market. That would mean that its growth and evolution is purely based on people’s projections of it in the future.
Another downside of NFTs is that anyone can download the digital art without having to buy it. Then what’s the point of spending so much money on them, you ask? We still don’t have the answer to that question. The aspect that remains true is the fact that the ownership of a particular NFT is exclusively its buyer’s and no one else’s.
3. How do I buy an NFT?
The vast majority of NFTs utilize the Ethereum blockchain. So if you have cryptocurrency, you can buy NFTs. Easy! You can purchase them at NFT-specific marketplaces. Platforms such as OpenSea, Rarible and Foundation are currently booming with artists and brands selling their digital artworks and products for mind-blowing amounts of money.
4. What is the NFT secondary market?
As you may know by now, NFT’s primary market is when a random person buys an NFT from an artist on an NFT marketplace. The secondary market is when the buyer of an artwork resells it. And that’s where the real money is being made, because the resale price is usually higher than the base price set by the artist. Don’t worry, the artist gets a percentage every time the NFT is resold.
5. How do I create an NFT?
We’ll leave it to the professionals so here’s a video that explains how to create NFT art from scratch: https://www.youtube.com/watch?v=O7l_Z3IeGCg
6. Is the NFT world safe?
The raison d’être of blockchain technology is to avoid “double-spending”. Which means that a bitcoin holder cannot spend the same bitcoin more than once. Buying and selling NFTs uses the same principle. The artist cannot sell the same NFT to multiple buyers, but the tricky part is that there are no guarantees that they haven’t created different NFTs of the same artwork.
Since NFTs are still new, rules and regulations are just being set recently. For example, you can sue an artist for selling the same artwork to several buyers on different blockchains.

In conclusion, the business of NFTs is a fascinating universe, and it’s only at its beginnings. Is it a bubble that’s going to burst? Or will it keep growing and entering different industries? No one knows what the future holds. All we can do is observe, analyze, and even ride the wave and enjoy the adventure!
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108
Team@Designhubz
November 10, 2021

Matching Virtual Makeup Try-Ons to Different Skin Tones

When your potential customer is shopping online for beauty products, how do you know which foundation suits their face? Skin tone-inclusive makeup is one of the biggest challenges in the cosmetics industry nowadays
When the shopper is dissatisfied with a product, most brands have return policies. The returned products are usually tossed away for sanitary reasons since the article has already been opened and used. On the customer’s end, the experience leaves them frustrated, swearing to never buy another single product online. Which is a lose-lose for both parties. A total waste! 
So how do you make sure your clients are getting the most accurate pigment for their skin, and consequently maximize your sales? Designhubz has all the answers.

How do we classify skin tone?

There are 2 main references for skin tone. It started with Von Luschan’s chromatic scale that was later replaced by the Fitzpatrick scale. Von Luschan’s schema was used to classify races in populations worldwide. While Fitzpatrick’s scale was to study tanning habits. As Designhubz, we use Fitzpatrick’s as the basis for skin tone calibration. It has less bias, while being a solid foundation to accommodate as much of the spectrum as possible. The interesting part is that we can and are planning to accommodate any and all shades (and everything in-between) using deep learning as we gather more sample data from our users.
How does deep learning work in this case?
Deep learning analyzes a user’s skin – not just their tone – and combines it with all the data collected from them, and similar skinned users’ behavior, in order to create more nuanced scales in between the existing ones. The result will create a more personalized recommendation rather than lumping people with comparable skin color. 

What is it used for?

1. Hyper personalized recommendations: we factor in each user’s skin tone to find the best complementing or contrasting makeup color. This feature can also be used for other items such as eyewear.
2.Accuracy in product depiction: our software blends the skin shade with the makeup to display a representation as accurate as currently possible of what the applied product will look like, while factoring in environmental elements such as lighting. It’s crucial to mention that its capabilities are always improving!

What kind of lighting is optimal when shopping online for makeup?

Indirect or natural lighting are best to capture your user’s face. For example if they were facing the sun, the skin would look lighter/paler, whereas skin looks darker in a dimly lit room. Another important aspect is for the shopper to show their actual appearance on camera. And that means no filters!

What does our future hold?

Future features could include pore detection, reflectivity index, skin type (oily, combination, dry etc.) and fine line presence to recommend suitable products. Our goal is to depict the applied product even more realistically on human skin. We aim to create the most realistic online experience in the industry of online makeup shopping.
If you want to find out more about our product or book a demo, check our Makeup Try-on solution and give it a try!
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