For Brands and Retailers: How to Engage and Win Online Shoppers in 2021 Free Guide
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Category: Augmented Reality

April 21, 2021

Try-It-Yourself: How 3D & AR Powered Virtual Try-Ons Are Reshaping the Online Makeup Industry

In this article, we take a look at how augmented reality is changing the online furniture industry and how brands can start adopting it.

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147
Team@Designhubz
Smart retail in smart city concept illustration.
April 12, 2021

Augmented Reality Strategy for Online Retail Brands to Adopt in 2021

Three key strategies to consider before and after adopting augmented reality for your retail brand website or app.

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155
Team@Designhubz
April 5, 2021

Why Augmented Reality(AR) Is A Game-Changer for Online Furniture Sales- and How You Can Leverage It

In this article, we take a look at how augmented reality is changing the online furniture industry and how brands can start adopting it.

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152
Team@Designhubz
December 10, 2020

Augmented Reality Shopping: 5 Metrics to Measure its Impact on Your CX and Revenue

As more and more brands adopt AR for their online shopping experience, there’s a big question mark around the metrics that need to be tracked to measure its impact and effectiveness.

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168
Team@Designhubz
November 16, 2020

Augmented Reality is the Future of Ecommerce and Online Retail- Here’s Why

It’s a well-known fact that technology and changing consumer demands have been the two key forces driving the evolution of ecommerce and online retail. From delivering omni-channel experiences supported by on-demand deliveries and superior logistics to leveraging behaviour analytics and delivering better, more personalised consumer experiences.

Currently, one such technology is standing at the precipice of yet another transformation. It’s none other than augmented reality, popular known as AR. In fact, the rapid adoption and standout results achieved by augmented reality commerce has grown so much that 75% consumers expect brands and retailers to offer AR-enabled experiences.

In this article, we look at 4 reasons why augmented reality is the future of online shopping:

  1. Easy virtual try-ons for improved online conversions
  2. Seamless see-it-your-own-space that boost buying confidence
  3. Virtual store aisles that breed familiarity
  4. Interactive marketing and brand campaigns for higher engagement

4 Reasons Why AR Is The Future Of Online Commerce

In many ways, augmented reality is tailor-made for the world of ecommerce and online retail. Essentially, augmented reality enables online shoppers to virtually try-on products on themselves or place them in their own space- with their smartphones and tablets.

As a result, countless brands like IKEA, Target, Gucci, Burberry, Nike, Converse, Sephora, Warby Parker and more have rolled out highly realistic and accurate AR shopping experiences, primarily because:

– These try-before-you-buy experiences remove purchase indecisions and boosts buying confidence which leads to increased conversions

– They also reduces returns as consumers are more likely to buy the right product when they can check size, fit, texture by trying it themselves- like they would do in a physical store

– Not to mention, augmented reality makes online shopping interactive and engaging, unlike static product images and videos

It’s fair to say that up until now, there’s never been one technology that single-handedly offers these many benefits. So without further ado, let’s dive into exactly why augmented reality is transforming online retail and commerce:

1. Easy Virtual Try-Ons

Perfect for: apparel, shoes, makeup, eyewear, hats and accessories

Up until now, shopping online meant going through countless product images or videos, checking the size guide, in most cases ordering two different sizes and returning one (or both) if it doesnt match fit or style expectations. This has been one of the biggest challenge for brands and retailers to overcome as they strive to not only reduce returns but remove purchase indecisions.

footwear-virtual-try-on

The new way: With AR enabled virtual try-ons, consumers can now try out products on themselves. So for instance, they could see how a shoe looks and fits their feet or how a shade of lipstick or sunglasses looks on their face. This naturally removes purchase hesitations as customers no longer need to second guess how something would look on them.

Here at Designhubz, we offer seamless digitization that enables brands and retailers to offer accurate virtual try-ons. If you’re eager to take the leap or just curious to check it out, feel free to book a demo here.

2. Seamless See-It-In-Your-Space

Perfect for: furniture, home and kitchen appliances, home decor

Another growingly popular way to leverage augmented reality is the see it in your space functionality. With this online shoppers can place products in their own home, office or any environment to gauge size, fit and style- as if it is right there with them.

It’s no secret that consumers are often hesitant to buy big products online as they would rather check it out themselves in the store- especially when it comes to furniture. And even then they need to first measure out the space they are buying for.

With AR powered see-it-in-your-space, key consumer questions like- how big is this sofa? will it fit and match my interiors? will this fridge look bulky in my kitchen?- are all answered as they can simply point their smartphones to place the product and check for themselves.

At Designhubz, we’re proud to help brands like IKEA offer this exact experience with our Spatial AR offerings. Our product suite is tailored for furniture and appliance brands to unleash this buying experience that gives shoppers the confidence to buy big and/or expensive products with ease. Learn more here.

3. Virtual store aisles

When it comes to shopping at supermarkets or retail outlets with physical aisles, there’s a sense of habit and familiarity that consumers enjoy. With virtual store aisles, the same physical experience can be replicated online. Here, online shoppers can browse through aisles virtually, check product information and add them to their cart.

4. Interactive AR marketing and brand campaigns

For the majority of retailers and brands out there, social media is a big beast to tame. With increasing competition and reducing consumer attention span, there’s no option but to be creative- especially when one is trying to generate engagement and brand reach.

Here, AR experiences have proven to be highly effective. Inherently immersive AR based campaigns have shown incredible results for brands like IKEA, Nike, Sephora, Warby Parker and more. Compared to product images and videos, by far social media users are responding extremely positively to interactive try-ons for example where they can see a product on themselves- right from their Facebook or Instagram feeds.

Bottom Line

Augmented reality has come a long way from its early days, where key brands have validated its use and consumer response. As a new and improved way for brands to reach, engage and sell to consumers, augmented reality is set to reach new heights and become an industry standard in the near future.

About Designhubz

Designhubz offers end-to-end 3D & AR solution for brands and retailers to digitize their physical inventory and deliver conversion and experience focussed Try On and Spatial AR. 

Book a demo to learn more
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171
Team@Designhubz
September 23, 2020

Part 2: How to Create Augmented Reality (AR)?

In this second part of our three part guide on augmented reality, we share the 3 most popular ways you can create augmented reality experiences.

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145
Team@Designhubz
September 19, 2020

Part 1: What Is Augmented Reality (AR) and How Does It Work?

In this first part of our three part guide on augmented reality, we talk about what exactly the technology means and how it works.

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151
Team@Designhubz
September 8, 2020

The Ultimate Guide to Reduce Ecommerce and Online Returns

Crippling return rates are the new normal but with the right approach and technologies, it doesn’t have to be. In this article, we explore 6 new and improved ways to drastically reduce ecommerce returns and improve profit margins.

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157
Team@Designhubz
August 7, 2020

Immersive Commerce: How to create conversion boosting 3D and AR product views for your online shopping website

Quick quiz: which of the following do you see your brand doing?
a) Using countless product images and videos that produce dismal conversion rates in the range of 2-4%, OR
b) Delivering an online shopping experience that skyrockets consumer buying confidence and drastically increases your conversions
If the last statement resonated with you, you’re going to love what’s coming next. 

The Booming World of Immersive and Virtual Try-On Commerce

It’s a well-known fact that brick-and-mortars see higher conversion rates for one key reason- the ability to see, examine and try-on products before buying them. On the other hand, when it comes to ecommerce, product visualization has been limited to static photos and videos- resulting in lower buying confidence and conversion rates. 
Not anymore. 
Today accessible and ROI driven technologies like 3D & Augmented Reality present brands and retailers with a way to replicate in-store like experiences, online. Novel, good-to-have technologies at first, both 3D & AR have evolved massively over the past few years paving the way for a new standard. 
In fact, brands like IKEA, Target, Gucci, Burberry, GAP, Nike, Converse, RayBan, Warby Parker, Sephora (to only name a few) that offer AR-enabled shopping have seen results too valuable to ignore. Let’s have a look. 
augmented-reality-stats

Creating conversion boosting 3D and AR product views with Designhubz XR

It comes as no surprise that this time consuming and investment heavy process has turned many brands away from adopting powerful immersive technologies. Up until now. 
As an industry leading solution for 3D & AR asset creation, management and pipeline automation, Designhubz XR helps brands and retailers convert their physical product inventory into ready-to-use 3D & AR product views in no time. The best part? 3D/AR visualizations made on Designhubz can be shared across the web and accessed by shoppers via any device, browser or app. 

Three digitization methods

As you’re probably aware, to create AR enabled assets first you need 3D versions of your products. To ensure that our platform can be used by brands of all shapes and sizes, Designhubz offers 3 different digitization techniques:

1. From scratch with fully automated digitization rigs

As opposed to investing thousand of dollars into professional 3D photo shoots and then using a software like CAD to add texture and depth, at Designhubz we are equipped with our flagship digitization rigs. These automated and portable rigs scan your products across 360 degrees and generate their accurate and digital 3D versions. All you have to do is place your product in front of it!

https://designhubz.com/wp-content/uploads/2020/08/Nike-Shoes_V1.mp4
Once the rigs create 3D versions of your products, they get directly uploaded into your Designhubz XR account. 

2. Converting huge product files into ready-to-use 3D assets

When it comes to manufacturing, most development processes start with the creation of digital 3D prototypes. Especially if we look at the furniture, fashion, electronics, automobile and home appliance industries. 
95% of the time these files are huge and unusable as they contain every detail of manufacturing. Plus the files themselves need to be compatible with the platform you want to use it on.
On Designhubz XR, you can simply upload these existing 3D files from AutoCad, Rhino, SolidWorks, Blender, Fusion360, DraftSight, Clo, Optitext, Solid Edge or any other 3D design platform and our smart optimisation algorithm reduces the file size by 60-90%, without any distortion or reduction in quality- making them usable. Once optimized, your files are converted into all compatible file formats so that you can use them across any platform on the web.

3. From scratch with a team of 3D and CAD experts

In rare scenarios where your physical inventory is not accessible, Designhubz can support your brand with a team of 3D and CAD professionals. Our team of experts work hand in hand with you to accurately model digital versions of your inventory, directly from your product images or videos.

Creating AR views from your 3D assets

Once your 3D files are created by any of the above mentioned methods and are uploaded into your Designhubz account, our proprietary algorithm® kicks in to automatically create realistic and accurate AR views of your products. Our AR algorithm uses depth detection, correction and AR rendering to generate high quality visualizations.
footwear-virtual-try-on
You can access and view all your 3D & AR views in the asset library inside your own Designhubz account.

Easy to share and distribute across the web

To make distribution and publishing of your 3D & AR product views as hassle-free as possible, Designhubz offers 2 options. Each visualization or try-on comes with its own-
i) Code snippet for you to simply copy paste into your product pages or website
ii) Customizable URLs that can be shared across the web- be it on your social media channels or standalone marketing campaign

AR You Ready?

If you’re curious to understand how can you leverage 3D and Augmented Reality in your online shopping experience to bring your products to life and drastically influence purchase decisions, schedule a quick demo to see how Designhubz’ web-based 3D & Augmented reality platform can get you there.
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154
Team@Designhubz
February 21, 2020

Place-Visualize-Buy: How Augmented Reality Is Reshaping the Online Furniture Industry

There’s never been a secret sauce to selling furniture ONLINE. In fact, the bigger the item, the more reluctant the customer is to buy-it-before-seeing-it. However, thanks to 3D and AR things are finally changing!

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157
Team@Designhubz
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Featured author image: Try-It-Yourself: How 3D & AR Powered Virtual Try-Ons Are Reshaping the Online Makeup Industry

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Recent Posts
  • Augmented Reality Strategy for Online Retail Brands to Adopt in 2021
    Augmented Reality Strategy for Online Retail Brands to Adopt in 2021
  • Why Augmented Reality(AR) Is A Game-Changer for Online Furniture Sales- and How You Can Leverage It
    Why Augmented Reality(AR) Is A Game-Changer for Online Furniture Sales- and How You Can Leverage It
  • Augmented Reality Shopping: 5 Metrics to Measure its Impact on Your CX and Revenue
    Augmented Reality Shopping: 5 Metrics to Measure its Impact on Your CX and Revenue
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