Definition of Mobile Augmented Reality

Mobile augmented reality is an AR service intended for mobile devices that allows individuals to interact with virtual things on their screens, which is a mixed display of the actual world and virtual 3D objects. Integrating this technology into smartphones and tablets is essential for businesses to follow as it is imperative to keep up with the different trends in the digital era we currently are in. 

Benefits of Mobile Augmented Reality

There are many benefits that come along with mobile augmented reality such as being less expensive, enhancing user experiences, strengthening trust relationships between customers and brands, and engaging audiences with products and services that companies provide; thus, increasing sales and profits. To date, this technology has proved its success with major brands adopting it like IKEA, L’oreal, Samsung, and Disney, and has been divided by three main factors:

• Application industries (i.e. tourism, marketing and advertising, gaming and entertainment, education, healthcare, and army training).
• End-users (i.e. enterprise and consumer).
• Geographical locations (i.e. North and South America, Europe, Middle East, Asia-Pacific).

Mobile Augmented Reality Market

In 2020, the global mobile augmented reality market size was estimated at $12.61 billion and is expected to increase by $153.62 billion in the time between 2022 and 2026, at a Compound Annual Growth Rate (CAGR) of 46.46%, with an approximate expectation of a Year-Over-Year (YoY). One of the key drivers of mobile AR’s market size is the increasing reliance on apps and the spread of apps that integrate this technology for a variety of activities. Mobile apps are designed with the expectations and limitations of device categories in mind, while also utilizing the unique capabilities of a wireless computing device. In addition, the retail business is rapidly expanding and retailers are under pressure to show the value of items while maintaining their quality. These retailers are also active in seizing control of the product exchange process. Therefore, mobile AR is adopted in the industry to provide customers with an exceptional experience.

Definition

Synthetic data is information that is generated artificially as a substitute for real-world data. It is frequently developed using algorithms and is consumed for a variety of purposes such as a stand-in for production, AI model training, model validation, and training, as well as operational information test datasets. While artificial, it theoretically and statistically reflects real-world data. It can be as good as or even better than data collected on actual things. As a consequence, it is definite that in the coming years, synthetic data will have a major impact on how we perceive, invent, and use technology.

 

The importance of synthetic data lies in its ability to simulate any ‘what if’ condition or scenario, making it an excellent tool for proving a theory or modeling multiple outcomes.

How is Synthetic data generated

To produce synthetic data, a 3D representation of the object is needed. Living in a technologically advanced era, most objects are already virtual. 3D models have become commercialized thanks to many asset aggregation sites. Moving forward, specialized engines capture hundreds of photographs of 3D models from countless camera angles and lighting conditions. Each image has a corresponding segmentation mask, which separates the image’s various components. Doing so allows the 3D object to be integrated into larger sceneries, moved as desired, and triggered to generate complex behaviors using CGI.

Benefits of Synthetic data

Better data quality

Real-world data is often difficult to obtain and more expensive to gather. Not only that, but it is also prone to mistakes, bias, and inaccuracies that can compromise the quality of the information; thus, the quality of the results is deduced. With synthetic data, scientists work with more diverse, balanced, and quality information. Generating it drastically improves the dependability and efficiency of predictions, by doing everything from automatically filling missing numbers, automated labeling, and everything in between.

Increased anonymity

A second main advantage of synthetic data is that it maximizes the privacy of individuals. All personal information is usually erased and the data cannot be traced back to the original owner, preventing any potential copyright infringements or unethical use of it. This is important when trying to replicate genuine user behaviors since this type of data protects the privacy and security of the authentic data.

Enhanced performance testing and analysis

Synthetic data can be of use to test the performance of already existing systems and to train new ones on circumstances that aren’t represented in real data. Instead of using expensive traditional data to check if the system is generating the expected results, data scientists can adopt synthetic and analyze the results. Synthetic data can be useful in system training when actual data does not accurately reflect all possible scenarios. This is especially important in the defense sector, where the system must handle a wide range of invasion and attack forms. Artificial data can be used to train a system on a variety of circumstances that aren’t covered by legitimate data, hence strengthening its defensive capabilities.

Final words

In conclusion, synthetic data generation is faster, more versatile, and scalable than real-world data. There’s also more than that to this type of data. It allows scientists to accomplish new and innovative things that would be hard to achieve with real-world data alone, and it feeds the models that will influence how we all live in the data-driven future.

Technology is rapidly evolving today, leading to faster change and progress rates that have become challenging to keep up with. However, it is not only technology trends and their emergence that are evolving; much more has changed in the past couple of years as a result of the COVID-19 pandemic, making IT experts realize that their role is no longer the same. They currently have a huge responsibility of anticipating the work leading to a fascinating future. Therefore, companies from different industries – such as the medical, educational, and tourism ones – are becoming more adapting to this new phenomenon and releasing enhanced technologies to assist other organizations in handling their work.

With that being said, we compiled an updated list of the latest technology trends of 2022 that will give you insights into the world’s tech facet for the next few months.

Artificial Intelligence and Machine Learning

Artificial intelligence (AI) is a broad field of computer science concerned with creating intelligent machines capable of performing tasks that normally require human intelligence. Some examples of AI would be smart mobile voice assistants, Netflix’s recommendations, self-driving cars, and chatbots. On the other hand, machine learning is a subset of AI that enables software applications to improve their accuracy in predicting results without being explicitly programmed to do so. Its algorithms predict new output values by using historical data as input.

Developers are now taking this technology further where it will be able to determine underlying information by analyzing certain interactions. This way, it will also help predict demand for services for better decision-making processes and analyze data in almost real-time to detect changing patterns of customer behavior; thus, increasing profits and revenues

Extended Reality

Extended Reality is the umbrella term for Augmented Reality, Virtual Reality, Mixed Reality, and everything in between. It modifies human-machine screen interaction by immersing users in a virtual world, augmenting their surroundings, or doing both at the same time.

Extended reality has tremendous potential for training, entertainment, education, marketing, and even injury rehabilitation. It could be used for many purposes like training doctors to perform surgery, providing a more immersive experience for museum visitors, improving theme parks, or even working toward much more effective marketing strategies. In 2019, 14 million AR and VR devices were sold. The global market for this technology is now expected to reach $209.2 billion this year, opening up more opportunities in the trending technology and welcoming more professionals prepared for this game-changing field.

For more details, check out the list of the 7 Biggest AR and VR trends in 2022 that we have piled up for you

Metaverse

Ever since Mark Zuckerberg switched Facebook’s name to Meta, a major focus on the Metaverse took place. This new universe is now considered to be the latest evolution in social connectivity, where people can log in as avatars in a three-dimensional virtual space. In this platform, users can collaborate, shop, work, socialize, play games, attend concerts, and do pretty much everything they do in real life. This extended reality is expected to be blurring the lines between physical and digital realms.

People are also paying real money for virtual goods in the Metaverse, which can be a good investment in the long run as this technology seems very promising. Analysts predict that this virtual environment will become worth $800 billion by 2024.

Quantum Computing

Quantum computing is a new era of technology that involves a type of computer that is 158 million times faster than today’s most supercomputer. It is a device so powerful that it can complete in only four minutes what a traditional supercomputer would take 10,000 years to do.

In 2022, quantum computers are and will continue to be fundamental in altering the way we approach problems. Because of the computing system’s ability to easily question, track, analyze, and process the data from any source, this exhilarating technology trend was able to prevent the spread of the coronavirus and develop potential vaccines. Banking and finance are also finding applications for quantum computing, such as credit risk management, high-frequency trading, and fraud detection.

5G

5G refers to the fifth generation of mobile networks. It enables a new type of system capable of connecting virtually everyone and everything, including machines, objects, and devices. While 4G brought substantial improvements, such as smooth video streaming, 5G has 100 times the speed, which means that uploads, downloads, data transfers, and streams will be much faster. It also can transmit radio waves to up to one million devices per square kilometer to control connectivity when positioned in congested areas, something that 4G mobile networks’ failed to do. Therefore, it is only fair to say that 5G is expected to revolutionize our lives and the different ways we decide to consume mobile networks.

As a result, 5G networks will be covering 40% of the world by 2024, handling 25% of all mobile traffic data, to make it an emerging tech trend to keep an eye on.

GPS navigation systems have long been popular with users varying from tourists to executives on business trips, vehicle drivers, and even locals who can’t recall their route from one location to another. However, having phones attached to dashboards or on center consoles, people must glance away from the road in order to get in the right direction. With that being both risky and costly, tech experts have addressed this issue through the integration of new automation within digital maps: augmented reality. Hang on as we drive you through what augmented reality navigation is and its benefits.

What is Augmented Reality Navigation?

While AR has been integrated into many fields such as eCommerce, healthcare, and education, it is now used in GPS systems. Augmented reality navigation apps are AR solutions that depend on geographical positioning that can pinpoint exact locations. They adopt GPS, digital navigation systems, motion recognition, and outdoor positioning systems to accomplish this. In addition, these applications are able to render virtual objects in images and make them visually systematic. This type of AR app does not display objects using still images but adopts a technology that makes virtual objects appear on the screen when the camera is moved around. Put in simple terms, drivers will be faced with a virtual path on their devices that makes sure they do not miss turns, without even taking their eyes off the road.

Benefits of using Augmented Reality Navigation

Security

This might not have crossed your mind, but augmented reality navigation can actually ensure your safety and others while driving. It not only helps you track passing vehicles’ size, type, and distance from you but also alerts you when sudden dangerous movements occur near you before you even notice the threat yourself. Additionally, integrating AR in such systems can be tremendously useful in times of emergency when rescue teams are on their way on a rescue mission.

Less time-consuming

Do you think traditional GPS navigation apps already save you much time by indicating the best routes to take? Think twice. With geo-based augmented reality applications, you will be provided with live data on traffic jams and nearby accidents, allowing you to plan your road ahead of time and save time. Also, effective indoor and outdoor navigation can help you find what you need faster not only while on a ride, but also in malls, airports, university campuses, and office buildings.

Tourists/Local experiences

Whether you are a tourist or even a local, you will be able to plan trips using augmented reality navigation. For example, if you decide to visit a historical museum, you can use these AR apps that draw you to the fastest and safest route to your destination and display information about this specific cultural site you are heading toward such as a short description of it, photos and videos of the interior, feedback from previous visitors about the place, and much more.

The future of Augmented Reality Navigation

AR is a strong tool for improving user experience in apps with navigation solutions. Besides the many benefits we have listed above, it can significantly increase driver attention by predicting threats and risks. Although current technologies are relatively far from a full-fledged AR experience, research is advancing quickly, and several corporations like Pioneer, BMW, and Toyota are working on navigation development. On another note, augmented reality in navigation is heavily reliant on advancements in the field of augmented reality. Therefore, the acceptance of AR navigation will be determined by improved user experience. 

Over the past couple of years, the world of commerce has drastically changed; thus, businesses were required to adapt accordingly. They witnessed a shift in their consumers’ online purchasing behavior with record sales increasing by over 40% from 2019 due to the closure of physical stores. Now more than ever, more money is being spent on digital platforms and expectations are getting higher by the day. With more money being poured come new opportunities to get to wider audiences, grow faster, and increase the number of prospects acquired. As a result, brands must recognize and conquer their challenges to reach this success that satisfies their people’s desires.

3D Product Digitization and Commerce

Over the past couple of years, companies have been hurling to create immersive experiences for customers to improve their online shopping journey. The 3D product digitization is now becoming more and more popular among big brands who are taking commerce to a whole other level with it. Customers do not have to guess anymore about what their desired pair of jeans would look like on them or if the new fridge has the right size and fit well in their kitchen. Using augmented reality technology as such has proven to strengthen trust between organizations and customers and give the formers enough confidence to purchase whatever item they want to get.

Personalized Commerce Experience

A new trend we see companies making use of nowadays is personalizing not only content but an entire customer journey. Collecting data to target certain niches has been a tactic adopted by marketers for a while now; however, brands are looking to go even further and tailor one-to-one commerce journey personalization. Fortunately, they can now provide each consumer with a highly tailored and unique experience using machine learning, smart website features, and online monitoring technology. Therefore, from now on, companies are shifting their focus on conversion optimization to boost their sales and increase revenues.

Sustainable Commerce

Renewable energy, sustainable environmental practices, and long-term sustainable thinking are becoming increasingly popular among consumers and governments. Therefore, to build a more credible reputation and a stronger bond with their audience, companies have no other choice but to meet their needs and adopt green approaches in their commerce strategies. This method ascertains people prefer them over their competition; thus, they are guaranteed to witness instant increased profits.

Supply Chain Adaptation in Commerce

Instead of waiting for existing issues to be resolved, many brands are looking for solutions to enhance their supply chains, as supply chain disruption becomes the new norm. With major changes occurring in the past two years, Wassel expects to witness more development in marketplaces, usage of dark shops to assist solve last-mile difficulties, and expansion of drop shipping capabilities to help customers acquire the items they desire.

The Rising of Live Commerce

While live commerce is still not very common among brands and consumers, it is expected to make $35 billion of revenue by 2024 in the United States. Live commerce is the act of having products sold online via live video as customers engage with the company in real-time. This way, people can watch, chat, and purchase all from wherever they are in the world. This new type of commerce is set to create a sense of community that companies create and is provided through influencer and peer-to-peer engagement. This sales strategy allows high-value information to be spread to a large audience. It is also recognized for its capacity to build a long-term trust relationship with customers and prospects. There are three simple stages of live commerce:

• Online viewers may watch a product presentation and observe how it works in real-time, as well as learn about its benefits and key features.
• They examine the product documents to learn more about the pricing or technical performance, or they contact merchants directly via a chat solution to ask their questions.
• They place a purchase through an integrated link after being persuaded by the demonstration.

Internet technology has been at the core of billions of people’s everyday lives providing them with information to retain and make use of. The first World Wide Web (Web 1.0) was invented by Tim Berners-Lee in 1989 for the sole purpose of posting and sharing data between scientists and institutions. Users were exposed to a read-only service that they could only interact with offline.

Soon enough, Web 2.0, which is what we now most commonly use, was created to further develop the first iteration into a user-generated platform that allows people to not only consume but also interact with the dynamic content put out there. More discussion forums were accessible which allowed the rise of companies such as Facebook, Twitter, Uber, etc.

Even though these companies offered people many opportunities to connect, communicate, map addresses, sell, make profits, and be entertained, many flaws were pointed out . Users are highly dependent on the Internet. They can easily become victims of frauds and hacks since all of their personal data is exposed and can be accessible to anyone, especially by tech giants that exploit them for financial profits. This catalyzed the need for a technological revolution to create a new version of the World Wide Web that solves such issues: Web 3.0.

What is Web 3.0?

The original web inventor calls this next phase of the Internet the Semantic Web that is built on the concept that data is constructed to be directly read by computers. In other words, machine learning and artificial intelligence will be at the foundation of processing information and will provide a much more personalized, error-free browsing experience that allows users to have more control over their data.

In this article, we share the following key features of Web 3.0 you need to know of that will help you understand this new form of interaction with AI, machines, and websites.

Decentralization:

One of the main features of Web 3.0 is that information is not centralized in one single server as it is in Web 2.0, meaning users have more control over their data and can enjoy a secure and safe Internet experience. With big corporations such as Facebook and Amazon misusing people’s personal information, hindering economic growth, and easing spying operations, the need for a decentralized web forum that grants these large companies less dominance over users has been empirical. In that case, peer-to-peer connectivity will allow accessing content based on content stored in multiple systems simultaneously. Easy access to information from third parties will no longer be an option.

Permissionless and Trustless:

Apart from being decentralized, users will have the ability to use a permissionless and trustless Web 3.0 experience. This network allows people to engage and interact directly, both publicly and privately, without going through any third party that might endanger their data. In addition, producers and consumers of content will not have to get permission from a powerful organization that controls their Internet experience.

AI and Machine Learning:

Humans have been performing a tremendous job at reading and processing information. However, they have come to a point where they are now overwhelmed with its mass and need a more precise, practical, and faster technology. That is where artificial intelligence and machine learning come in handy. Servers in Web 3.0 will be able to process data and algorithm that works the same way humans do. AI primarily benefits the latest version of the Internet by embracing multitasking, fastening the execution of duties, easing the process of making decisions, and being free of any kind of interruption.

Connectivity:

In Web 3.0, semantic data, which describes this data’s values and concepts, allows the information to be much more connected and ubiquitous. Consequently, computers and smartphones will not be the only devices that can connect to the Internet, but new kinds of intelligent gadgets will be produced and developed due to the Internet of Things (IoT). This means it will be accessible anywhere and at any time.

3D Graphics:

The three-dimensional graphics on the Internet are already somewhat being implemented in websites and services and will become a phenomenal norm in Web 3.0. Users will be able to immerse themselves in experiences rather than just being passive observers. Product and eCommerce digitization , museum guides, geospatial contexts, computer games, etc. are all forms of 3D designs that will change the way we perceive things and services on the web.

Blockchain:

The whole concept of Web 3.0 is centered on ensuring the safety and security of users’ data, as well as providing them with full control over their personal information. Blockchains is a crucial part of it as they ease storing data in numerous copies of the P2P network. This makes it nearly impossible for hackers to access people’s information since they should break into countless houses around the world to get their hands on the data of a single house.

Crypto:

In the world of Web 3.0, crypto players will get the maximum attention. As mentioned, the third generation Internet depends on blockchain technology. Cryptocurrencies will play an integral role in helping tech people develop decentralized apps. Therefore, crypto goes further than financial superpositions to being directly connected to the Internet and will converge in a close relationship with it and blockchains.

Metaverse:

The blockchain-based digital 3D universe, also called Metaverse, enables people to create assets, socialize, play games, etc. One of the main roles of Web 3.0 in the Metaverse is to give users this platform to make, buy, and sell items such as NFTs . More than ever, the revolutionary World Wide Web will allow interoperability, push trading and communication, and interconnect websites for enhanced user utility.

Many of the worldwide leading companies are now on the run to create non-fungible tokens art pieces. Collaborations and releases of NFT works have been everywhere, and this is just the beginning. Back in December 2021, Adidas was able to sell its first-ever NFT for $23 million in Ethereum. The brand is not settling for anything less anymore and is now ready to take on the virtual world. For that, the sportswear manufacturer announced that its next collection, Into the Metaverse, will be merging physical and digital items. In other words, to match, these products will be available on both online platforms and the physical world.

Adidas X Prada NFT collaboration:

On January 20, Adidas and Prada announced a collaboration to launch a first-of-its-kind NFT project. It united fashion, design, and crypto creators to work together on a mosaic digital piece. The luxury house’s Re-Nylon collection, high-end athletic wear made using recyclable materials, inspired this large-scale digital artwork.

People have now submitted their unique anonymized photographs for free and still have full ownership of their art. Out of all submissions, Adidas chose 3000 randomly. Zach Lieberman, a creative coder and digital artist, featured these works in his larger NFT. Adidas and Prada also agreed on adopting the project’s results as their campaign image. Holders of “Into the Metaverse” NFTs by Adidas already guaranteed one-third of the spots. Another 500 spots went to people who failed to mint “Into the Metaverse” in the public sale.

This open-Metaverse NFT project was brought to auction on SuperRare, a marketplace for curated NFT works. 80% of the proceeds went to Slow Factory. Slow Factory is a non-profit organization that prepares historically marginalized individuals to become climate leaders. They do so through regenerative design, narrative change, and open education. The owner of the large-scale digital art Zach Lieberman got 5% of the proceeds, whereas contributors shared 15% of the total amount.

Top Brands NFT releases:

Adidas and Prada are not the first two brands to partner up on such projects. Many of the worldwide leading companies in many sectors and fields hopped on the newly emerging phenomenon:

–         Gucci and Superplastic: The two brands joined forces and dropped 10 exclusive NFTs on February 1 as part of their SuperGucci collection. Similarly to Adidas’s “Into the Metaverse”, the collection consists of digital and physical keepsakes.

–         White Castles and Doodle Labs: White Castles, a well-known hamburger restaurant chain, collaborated with Doodle Labs to celebrate its 100th birthday. They created a series of 5,000 NFTs and launched it on the Ethereum blockchain in December 2021.

A few other major releases that are worth mentioning as well are:

–         Mercedes: The brand chose 5 artists from fashion, architecture, real estate, graphic design, and music to create an NFT inspired by its G-class vehicle line. The NFT was released on January 23 on the digital art online auction platform Nifty Gateway.

–         Lamborghini: Mercedes is not the only brand in the automotive industry to join the NFT space. Lamborghini announced a new collection of NFT entailing 5 digital artworks as well. Interestingly enough, people can only access them through the ownership of real and physical keys.

–         Selfridges: The brand digitally created a unique NFT and is now selling it in its physical store in London. It is currently releasing at least 1,800 between January 28 and March 12. They will be available on multiple virtual platforms and prices will range from £2,000 to over £100,000.

To know more about NFTs, check out the frequently asked questions we have summed up for you.