Adidas X Prada NFT collaboration:
On January 20, Adidas and Prada announced a collaboration to launch a first-of-its-kind NFT project. It united fashion, design, and crypto creators to work together on a mosaic digital piece. The luxury house’s Re-Nylon collection, high-end athletic wear made using recyclable materials, inspired this large-scale digital artwork.
Top Brands NFT releases:
Adidas and Prada are not the first two brands to partner up on such projects. Many of the worldwide leading companies in many sectors and fields hopped on the newly emerging phenomenon: