Augmented Reality (AR) is experiencing life as you know it with an added layer of virtual information. The superimposed data can be any type of content: still images, videos, texts, or audio tracks… and perhaps one day media that’s not even conceived yet. Welcome to the rabbit hole!
To understand and grasp the full potential of any given technology, it’s important to delve back into its first steps.
Different industries are racing to implement augmented reality in their business offers. Customer conversion numbers have been at an all-time high since AR entered the mainstream market. Here are a few instances that are thriving thanks to augmented reality:
When augmented reality penetrated the retail field, everything we know about shopping shifted overnight! “Try-before-you-buy” became the norm, and AR was the cornerstone on which was built that new experience. Purchasing clothes, eyewear or even furniture has always been tricky. And that’s where AR technology came in and filled that market gap with state of the art science.
In the automotive industry, AR presents hidden opportunities that wouldn’t have existed otherwise. Augmented reality is currently used for manufacturing, maintenance, repairs, and identifying issues in the vehicle. As a fellow driver, you can find this technology applied on certain car models where the speed, mileage and mechanical errors blink on the windshield. This is a safe way to keep your eyes on the road!
The benefits of AR in the healthcare sector are enormous. When not utilized as a guidance system in small surgeries, this science helps create medical imagery, train future doctors and nurses, and educate patients about their cases. Imagine understanding in-depth all the details of your surgery thanks to an AR version of your limb.
The F&B and hospitality industry didn’t shy away from integrating AR into their dining experience. On the contrary, it used augmented reality to improve the customer’s journey from the get-go. They can visualize the dishes on the menu, playfully discover its ingredients, backstory, and recipes. Not to mention the marketing aspect that the brands use to advertise their products and attract new patrons.
Last but not least, augmented reality is doing wonders when it comes to treating patients with mental or behavioral issues. With the help of developers, psychotherapists are recreating real-life situations for immersive therapy sessions. To date, AR has helped old war veterans deal with their PTSD, or post-traumatic stress disorder.
What’s fascinating to us after a quick analysis of our History of AR timeline and everything that came after, is how fast technology has been evolving. In less than a century, we’ve gone from a cinema industry wizard creating a multi-sensory theatre, to common users trying on designer sunglasses in the palm of their hand.
We, as Designhubz, are trying to take part in this technological revolution in our own way! To date, we have created 4 products that are our pride and joy – more will be rolling shortly, be patient!