A long-lasting pandemic was enough to change our lifestyles, priorities, and behaviors. Just when we thought the world couldn’t get any more digital, new technologies surprise us on the constant. In that sense, retailers didn’t miss the opportunity to accelerate and revolutionize the way we shop.
What is 3D product digitization?
Choosing items based on how we most commonly see them in 2D is slowly becoming of the past. In fact, it’s inconvenient for shoppers now to take risks not knowing how their items would size, fit, or look in real life.
Therefore, the industry is now heading towards 3D product digitization. As its name refers, it is when digital capabilities and physical products are merged to allow buyers to perceive items exactly the way they see them in the three-dimensional world, but through a screen. The best part is that they are still doing all that from the comfort of their home.
How does it work?
We, at Designhubz, have 3 ways of digitizing products but eventually pick the most suitable one depending on the case presented:
3. Utilize our in-house automatic digitization rig! You won’t need to recruit 3D professionals or use augmented reality. Our digitization rig, on the other hand, takes care of everything. It will scan your physical products in 360 degrees and build realistic 3D and AR replicas of them in real-time. These assets are automatically posted into your XR CMS account once they’ve been scanned, allowing you to manage, embed, publish, and distribute them throughout your website, app, social media, and marketing campaigns.
Let’s get a little more technical and describe what we do behind the scenes: We use AI-assisted tools to construct efficient 3D surfaces and QA material aspects (metal, glass, plastic, wood, etc.) “in context.” Following that, we incorporate the product’s pieces or features and send it to the partner’s account for feedback, or in the best-case scenario, we go live immediately. This is true for both methods 2 and 3.
You can learn more about it here.
Benefits of 3D product digitization
3D product digitization is much more than just an arising concept. It’s a whole experience for consumers and a large profit for companies. There is no room for web visitors to make wrong decisions when it comes to purchasing from now on. The try-before-you-buy feature washes all concerns away regarding this issue. Tech developers are able to provide them with a hassle-free buying process.
On another note, organizations are on the gain margin the most. This 3D product digitization technology is allowing them to collect data about their audience to contribute to their insights. This information can be used for better targeting and customer service in the long term. In addition, consumers who use this technology are 66% more likely to engage and trust a company compared to traditional 2D products images. There are also 40% higher chances of converting prospects into buyers and an almost 30% chance of increasing sales prices.
Red Alert for Companies
User experience is the foundation of any business. Without positive feedback and exceptional customer service, companies lose their credibility; thus, their existence as a powerful brand in the industry. To keep customers satisfied, organizations should make sure to maintain their website regularly. People don’t want to land on a malfunctioning website or a page with irrelevant information they are not searching for. The 3D product digitization backend software should maintain its flexibility and smoothness throughout.