What is the Metaverse?
The Metaverse is a persistent, online, three-dimensional universe that combines various virtual spaces. It would connect multiple platforms, similar to how the internet connects various websites that can be accessed through a single browser. This new realm can be considered a future iteration of the internet. Users will be able to collaborate, meet, game, and socialize in these 3D spaces thanks to it. Augmented reality will be the primary technology that powers it, with each user controlling a character or avatar.
The Metaverse and product design
The process of creating digital or physical goods is known as product design. It is generally based on research and takes into account the user’s experience. But how is the Metaverse changing product design, you might ask? It is doing so by allowing designers to have the full autonomy to create products that never existed previously. It now becomes less about how to get products from the physical realm into the Metaverse and more about innovating new ones with elevated value in the digital space. For instance, certain fashion brands like Nike and Balenciaga have developed products that consumers would not necessarily wear in real life if they were available, but which assist them in establishing their virtual identities, molding them, or even defining the way they move and interact on this platform. The level of innovation is virtually limitless, giving designers unprecedented opportunities to push the boundaries of design.