Mobile AR: Market growth, challenges, and opportunities

Definition of Mobile Augmented Reality

Mobile augmented reality is an AR service intended for mobile devices that allows individuals to interact with virtual things on their screens, which is a mixed display of the actual world and virtual 3D objects. Integrating this technology into smartphones and tablets is essential for businesses to follow as it is imperative to keep up with the different trends in the digital era we currently are in. 

Benefits of Mobile Augmented Reality

There are many benefits that come along with mobile augmented reality such as being less expensive, enhancing user experiences, strengthening trust relationships between customers and brands, and engaging audiences with products and services that companies provide; thus, increasing sales and profits. To date, this technology has proved its success with major brands adopting it like IKEA, L’oreal, Samsung, and Disney, and has been divided by three main factors:

  • Application industries (i.e. tourism, marketing and advertising, gaming and entertainment, education, healthcare, and army training).
  • End-users (i.e. enterprise and consumer).
  • Geographical locations (i.e. North and South America, Europe, Middle East, Asia-Pacific).

Mobile Augmented Reality Market

In 2020, the global mobile augmented reality market size was estimated at $12.61 billion and is expected to increase by $153.62 billion in the time between 2022 and 2026, at a Compound Annual Growth Rate (CAGR) of 46.46%, with an approximate expectation of a Year-Over-Year (YoY). One of the key drivers of mobile AR’s market size is the increasing reliance on apps and the spread of apps that integrate this technology for a variety of activities. Mobile apps are designed with the expectations and limitations of device categories in mind, while also utilizing the unique capabilities of a wireless computing device. In addition, the retail business is rapidly expanding and retailers are under pressure to show the value of items while maintaining their quality. These retailers are also active in seizing control of the product exchange process. Therefore, mobile AR is adopted in the industry to provide customers with an exceptional experience.

However, mobile augmented reality still faces some challenges with having a limited user interface quality due to the tiny screen size of mobile phones. In addition, AR is a relatively new technology. Some mobile AR applications have capabilities that allow users to view data about any individual across all social media networks. As a result, the widespread usage of mobile augmented reality applications is predicted to drastically diminish levels of personal privacy. 
On the other hand, an opportunity that AR in smart devices make use of is the ability to act as a distinguished value proposition through social media applications like Snapchat and Instagram that will create demand for richer content in mobile AR for social media. Particularly, big companies are adopting this technology to increase sales through various campaigns on social media platforms.
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What is Synthetic data and what are its benefits

Definition

Synthetic data is information that is generated artificially as a substitute for real-world data. It is frequently developed using algorithms and is consumed for a variety of purposes such as a stand-in for production, AI model training, model validation, and training, as well as operational information test datasets. While artificial, it theoretically and statistically reflects real-world data. It can be as good as or even better than data collected on actual things. As a consequence, it is definite that in the coming years, synthetic data will have a major impact on how we perceive, invent, and use technology.

 

The importance of synthetic data lies in its ability to simulate any ‘what if’ condition or scenario, making it an excellent tool for proving a theory or modeling multiple outcomes.

How is Synthetic data generated

To produce synthetic data, a 3D representation of the object is needed. Living in a technologically advanced era, most objects are already virtual. 3D models have become commercialized thanks to many asset aggregation sites. Moving forward, specialized engines capture hundreds of photographs of 3D models from countless camera angles and lighting conditions. Each image has a corresponding segmentation mask, which separates the image’s various components. Doing so allows the 3D object to be integrated into larger sceneries, moved as desired, and triggered to generate complex behaviors using CGI.

Benefits of Synthetic data

Better data quality

Real-world data is often difficult to obtain and more expensive to gather. Not only that, but it is also prone to mistakes, bias, and inaccuracies that can compromise the quality of the information; thus, the quality of the results is deduced. With synthetic data, scientists work with more diverse, balanced, and quality information. Generating it drastically improves the dependability and efficiency of predictions, by doing everything from automatically filling missing numbers, automated labeling, and everything in between.

Increased anonymity

A second main advantage of synthetic data is that it maximizes the privacy of individuals. All personal information is usually erased and the data cannot be traced back to the original owner, preventing any potential copyright infringements or unethical use of it. This is important when trying to replicate genuine user behaviors since this type of data protects the privacy and security of the authentic data.

Enhanced performance testing and analysis

Synthetic data can be of use to test the performance of already existing systems and to train new ones on circumstances that aren’t represented in real data. Instead of using expensive traditional data to check if the system is generating the expected results, data scientists can adopt synthetic and analyze the results. Synthetic data can be useful in system training when actual data does not accurately reflect all possible scenarios. This is especially important in the defense sector, where the system must handle a wide range of invasion and attack forms. Artificial data can be used to train a system on a variety of circumstances that aren’t covered by legitimate data, hence strengthening its defensive capabilities.

Final words

In conclusion, synthetic data generation is faster, more versatile, and scalable than real-world data. There’s also more than that to this type of data. It allows scientists to accomplish new and innovative things that would be hard to achieve with real-world data alone, and it feeds the models that will influence how we all live in the data-driven future.

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How did the Spatial Augmented Reality (SAR) technology change the world of eCommerce – Designhubz

“Select an item, add it to your cart, and check out.” When it comes to eCommerce, this simple series of clicks has made our lives easier. For a long time, people have been shopping online. However, our heavy usage of this tool revealed a whole slew of issues we hadn’t seen previously. The inability to exchange or return things is a widespread problem that makes us wary of shopping online. What if it isn’t a good fit? What if it doesn’t turn out well or as expected?

Online 2D product visualization has been proven to be ineffective in resolving such issues. As a result, new technologies have emerged in recent years. Creating VR automation allowed us to fully immerse ourselves in 3D product visualization, removing that “blocking wall.” Despite the fact that this approach solves a wide range of issues, this doesn’t negate that it limits the capacity to interact with data.
As a result, Spatial Augmented Reality (SAR) came into being. When combined with a high-resolution monitor, this function offers a unique combination of spatial thinking, tactile action from within, and thorough viewing of information. In other terms, it enables real-time visualization and interaction with animated products.
IKEA, Sephora, Nike, Converse, Burberry, and GAP are among the many companies that have used Spatial Augmented Reality technology. It not only assisted their customers in making the best product choices in the world of eCommerce but also empowered them to place and envision themselves in their own surroundings without the use of any headsets or hands-on devices. Your mobile is all they need to indulge in that experience. Additionally, it made the online shopping process more enjoyable, which resulted in more conversions and less return rates.
 In fact, marketers confirm that Spatial AR has been increasing companies’ revenues by almost 90% when engaging with this technology. The best part is that giving their audience this option has also been improving their reputation and been helping both parties to form stronger relationships.
We, at Designhubz, offer Spatial 3D and Augmented Reality services that are ideal for furniture and home goods, kitchen, home, bath appliances, apparel, as well as collectibles and toys. We have worked with major brands such as IKEA, TATA group, Samsung, and many others, for which we integrated our technology directly onto their website, app, and social media channels, without any third-party interfering.
Are you looking to introduce an exceptional online buying experience that increases your company’s conversion rate and reduces return? Book a demo here.
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How does the Era of 3D Product Digitization in eCommerce look like

A long-lasting pandemic was enough to change our lifestyles, priorities, and behaviors. Just when we thought the world couldn’t get any more digital, new technologies surprise us on the constant. In that sense, retailers didn’t miss the opportunity to accelerate and revolutionize the way we shop.

What is 3D product digitization?

Choosing items based on how we most commonly see them in 2D is slowly becoming of the past. In fact, it’s inconvenient for shoppers now to take risks not knowing how their items would size, fit, or look in real life.

Therefore, the industry is now heading towards 3D product digitization. As its name refers, it is when digital capabilities and physical products are merged to allow buyers to perceive items exactly the way they see them in the three-dimensional world, but through a screen. The best part is that they are still doing all that from the comfort of their home.

How does it work?

We, at Designhubz, have 3 ways of digitizing products but eventually pick the most suitable one depending on the case presented:

1. We take 3D models that our partners have already created and simply integrate them: You can easily upload existing 3D files from AutoCad, Rhino, SolidWorks, Blender, Fusion360, DraftSight, Clo, Optitext, Solid Edge, or any other 3D design platform to Designhubz XR, and our smart optimization algorithm reduces the file size by 60-90 percent without any distortion or loss of quality, making them usable. Your files are then optimized and converted into all appropriate file formats, allowing you to use them on any web platform.
2. Send us a few product pictures along the dimensions of the product and your item will be available on your platform before you even know it.

3. Utilize our in-house automatic digitization rig! You won’t need to recruit 3D professionals or use augmented reality. Our digitization rig, on the other hand, takes care of everything. It will scan your physical products in 360 degrees and build realistic 3D and AR replicas of them in real-time. These assets are automatically posted into your XR CMS account once they’ve been scanned, allowing you to manage, embed, publish, and distribute them throughout your website, app, social media, and marketing campaigns.

Let’s get a little more technical and describe what we do behind the scenes: We use AI-assisted tools to construct efficient 3D surfaces and QA material aspects (metal, glass, plastic, wood, etc.) “in context.” Following that, we incorporate the product’s pieces or features and send it to the partner’s account for feedback, or in the best-case scenario, we go live immediately. This is true for both methods 2 and 3.

You can learn more about it here.

3D Product Digitization Workstation Office

Benefits of 3D product digitization

3D product digitization is much more than just an arising concept. It’s a whole experience for consumers and a large profit for companies. There is no room for web visitors to make wrong decisions when it comes to purchasing from now on. The try-before-you-buy feature washes all concerns away regarding this issue. Tech developers are able to provide them with a hassle-free buying process.

On another note, organizations are on the gain margin the most. This 3D product digitization technology is allowing them to collect data about their audience to contribute to their insights. This information can be used for better targeting and customer service in the long term. In addition, consumers who use this technology are 66% more likely to engage and trust a company compared to traditional 2D products images. There are also 40% higher chances of converting prospects into buyers and an almost 30% chance of increasing sales prices.

Red Alert for Companies

User experience is the foundation of any business. Without positive feedback and exceptional customer service, companies lose their credibility; thus, their existence as a powerful brand in the industry. To keep customers satisfied, organizations should make sure to maintain their website regularly. People don’t want to land on a malfunctioning website or a page with irrelevant information they are not searching for. The 3D product digitization backend software should maintain its flexibility and smoothness throughout.

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3D Product Digitization For Your E-Commerce

New technology means finding new ways for brands to interact with your customers. And this is where 3D product digitization comes in! The next generation of online shopping is spearheaded by retailers that offer 3D models of their products. As per Shopify, brands worldwide have found that “products advertised with VR/AR content saw 94% higher conversion rate” than products presented the traditional 2D way.

To make sense of all this tech vocabulary, we’ve written this blog post to go over all the aspects of 3D product digitization, and to explain how Designhubz can assist your online business on the road to success!

What does product digitization mean?

Creating a digital representation of a physical object. The level of details can vary based on use case:
Case #1: Visual: Creating a digital twin that looks like its physical counterpart.
Case #2: Visual + semantics: The digital twin would have an additional layer explaining its different components.
Case #3: Visual + semantics + mechanical rig: In this scenario, the shopper would understand how components move or behave.

2. How does it work?

At Designhubz, we use 3 methods to digitize your products. We pick the suitable method on a case-by-case basis: 
1. We use existing 3D models from our partners and we simply integrate them: On Designhubz XR, you can easily upload these existing 3D files from AutoCad, Rhino, SolidWorks, Blender, Fusion360, DraftSight, Clo, Optitext, Solid Edge or any other 3D design platform and our smart optimisation algorithm reduces the file size by 60-90%, without any distortion or reduction in quality- making them usable. Once optimized, your files are converted into all compatible file formats so that you can use them across any platform on the web.
2. Share with us a few product images with the items’ dimensions, and voila! Your product is live on your platform!
3. Enter our very own automated digitization rig service! You won’t need to hire 3D experts and AR developers, or even buy 3D scanners and photography equipment to digitize your product inventory. Instead, our digitization rig takes care of business. It will scan your physical products across 360 degrees, and instantly create their accurate 3D & AR versions. Once scanned, these assets automatically get uploaded into your XR CMS account for you to manage, embed, publish and distribute across your website, app, social media and marketing campaigns.
Now let’s get a bit technical and explain what we do backstage: We create efficient 3D surfaces with AI assisted tools, QA material aspects (metal, glass, plastic, wood, etc.) “in context”. Afterwards we assimilate the product’s parts or functions, and push it to the partner’s account for feedback, or in best case scenarios we directly go live. This applies on both method 2 and 3.

How can it help your ecommerce?

First of all, it empowers websites and mobile apps with virtual try-ons, and enables the try-before-you-buy experience. Secondly, our solution is cross-platform, which means it works across all browsers, operating systems and devices. And finally, 3D product models will definitely boost your numbers. We have found that an AR shopping experience generates a 58% increase in conversion, and a 47% boost in revenue. One of the most important aspects are return rates cut by half as 3D and AR enabled products reduce the possibilities of mismatch, wrong size or color.
If you want to find out more about our product, and have an in-depth look into the technology, check our How It Works page. If you’re excited to try out our solutions for your business, ​Book a Demoand we’ll happily guide you through it!
Photo credit: UNIBOA on Unsplash.
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