Mobile AR: Market growth, challenges, and opportunities

Definition of Mobile Augmented Reality

Mobile augmented reality is an AR service intended for mobile devices that allows individuals to interact with virtual things on their screens, which is a mixed display of the actual world and virtual 3D objects. Integrating this technology into smartphones and tablets is essential for businesses to follow as it is imperative to keep up with the different trends in the digital era we currently are in. 

Benefits of Mobile Augmented Reality

There are many benefits that come along with mobile augmented reality such as being less expensive, enhancing user experiences, strengthening trust relationships between customers and brands, and engaging audiences with products and services that companies provide; thus, increasing sales and profits. To date, this technology has proved its success with major brands adopting it like IKEA, L’oreal, Samsung, and Disney, and has been divided by three main factors:

  • Application industries (i.e. tourism, marketing and advertising, gaming and entertainment, education, healthcare, and army training).
  • End-users (i.e. enterprise and consumer).
  • Geographical locations (i.e. North and South America, Europe, Middle East, Asia-Pacific).

Mobile Augmented Reality Market

In 2020, the global mobile augmented reality market size was estimated at $12.61 billion and is expected to increase by $153.62 billion in the time between 2022 and 2026, at a Compound Annual Growth Rate (CAGR) of 46.46%, with an approximate expectation of a Year-Over-Year (YoY). One of the key drivers of mobile AR’s market size is the increasing reliance on apps and the spread of apps that integrate this technology for a variety of activities. Mobile apps are designed with the expectations and limitations of device categories in mind, while also utilizing the unique capabilities of a wireless computing device. In addition, the retail business is rapidly expanding and retailers are under pressure to show the value of items while maintaining their quality. These retailers are also active in seizing control of the product exchange process. Therefore, mobile AR is adopted in the industry to provide customers with an exceptional experience.

However, mobile augmented reality still faces some challenges with having a limited user interface quality due to the tiny screen size of mobile phones. In addition, AR is a relatively new technology. Some mobile AR applications have capabilities that allow users to view data about any individual across all social media networks. As a result, the widespread usage of mobile augmented reality applications is predicted to drastically diminish levels of personal privacy. 
On the other hand, an opportunity that AR in smart devices make use of is the ability to act as a distinguished value proposition through social media applications like Snapchat and Instagram that will create demand for richer content in mobile AR for social media. Particularly, big companies are adopting this technology to increase sales through various campaigns on social media platforms.
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Designhubz collaborates with India’s TATA Cliq for eyewear and makeup Virtual Try-On Features (Augmented Reality Try-On)

Augmented reality is currently being used in practically every industry of eCommerce. This technology transformed our purchase habits, turning decision-making processes easier, faster, and more enjoyable and efficient.
As a result, we at Designhubz, in collaboration with TATA Cliq, India’s leading premium eCommerce platform, are gearing ready to push this automation to new heights. With the newest methods and great attention to the smallest details, we’re changing the way you buy online.
With our try-on eyewear AR technology that we integrated for TATA Cliq’s eCommerce websites and in their iOS and Android apps, online shoppers will be able to try any eye-wear product, see them on their face in the finest quality ever experienced, with the exact size and fit; and are able to instantly change color variations or models. Moreover, online shoppers can enable 3D mode which shows a full 3D product visualization of the eyewear.
Not only do we offer eyewear goods that you can try on and see in high clarity on the internet, but we also have a try-on makeup AR option. There won’t be any need to visit a physical store anymore. Shopping is no longer confined to one single location. Instead, you may purchase whatever goods you want from wherever you want. You can now apply lipstick, eyeshadow, and any other cosmetic product to your own skin in real-time with just a single click.
For both experiences, the incredible technology does not end here. We have pushed it even further that it does not resemble anything you have witnessed before. After thorough considerations, we decided to come up with a favorable solution to all, from all aspects, especially to those who dislike shopping on their own or are even usually indecisive.
Therefore, we created a cutting-edge AI recommendation algorithm that examines all of your facial measurements and traits. This state-of-the-art technology provides you with a hyper-personalized shopping experience by suggesting the best and most appropriate products for you. From now on, consider it your forever shopping partner.
Rest reassured, we are bringing products to life to remove any uncertainty you might have and provide you with the right solutions you need in the process.
For now, you can visit TATA Cliq’s website to immerse yourself in the experience we tailored just for you, but keep in mind that we will be available next month on Android devices.
Are you curious to learn how you can upgrade your online shopping experience? Book a demo now.
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The 7 Biggest AR and VR Trends You Need To Watch Out For In 2022

The past decade held immense changes to the world with the constant emergence of new technologies it has witnessed and the greater is yet to come. Although tech developers have been tirelessly working in the past few years on improving XR experiences, this year is expected to witness a revolutionary crossing-bridge towards far more advanced features and realities.
Therefore, the biggest and most effective investment businesspeople can now make is integrating virtual and augmented reality accessibility into their sector as their global market size is predicted to reach $38 billion by 2026 . To help you better understand this year’s tech status, we compiled a list of the top 7 AR and VR trends you need to watch for in 2022.

1.VR and AR will change the educational and training system

It took us a global pandemic to realize how easier, more effective, faster, and safer digital learning and working can be. It is crucial to adapt to the current situation to keep going and this year is the one that will witness the most change in this industry.

Introducing VR and AR technologies to this sector will result in a better growing and learning process as it will help individuals immerse themselves in the information they are exposed to. In other words, they will not solely act as receptors of dry messages. They will have a chance to experience lessons and pieces of training by envisioning and picturing them. This will enable an increasing chance of better understanding, grasping, and retaining information. The learning process will no longer be just theoretical but also leaps to becoming a more practical one as well.
This will enable an increasing chance of better understanding, grasping, and retaining information. The learning process will no longer be just theoretical but also leaps to becoming a more practical one as well.

2.VR headsets will be produced in masses

This year is going to be the time in which we are close to starting living virtually. The educational and training system mentioned earlier is one in a sea of industries that will include VR and AR technologies in their sector, and headsets are crucial to hop on this futuristic concept. Witnessing a mass production of VR headsets in 2022 is not farfetched as they are predicted to become devices used by everyone just like mobiles are.

What aided in accelerating the production of VR headsets is the announcement Mark Zuckerberg made about the rebranding of Facebook into Meta and the creation of the new Metaverse. The tech giant, along with a few other companies such as Google, Microsoft, and Apple already started investing billions of dollars in building the most advanced and qualitative VR headsets, hardware, and software.

3.AR will change the way we shop online

Just when we thought online shopping has become an easier and faster process than in-store experience, AR stepped in to make it even easier and more effective. As much as we would like to think that shopping for products and services online is practical, we cannot disregard the fact that what we order might sometimes not fit, size, or even meet our expectations in real life. This is where AR steps in to solve this issue. These technologies will now more than ever create an engaging and immersive shopping experience that satisfies the wants and needs of consumers and clear their pain points. Integrating Augmented Reality on eCommerce websites allows customers to indulge in a try-before-you-buy procedure during their online purchase.

This opportunity not only feels more practical and effective for buyers but it also results in a 94% higher conversion rate  , helping businesses reach their sales goals. Going further, in-store customers can also benefit from VR and AR since many businesses have already started to work on virtual mirrors for try-on purposes. In the ever-evolving and fast-paced world we live in, this saves time and effort when going out shopping. In addition, tech developers are now ready to launch a new concept that displays feedback and reviews on products when in-store to take into consideration before buying them.
Designhubz empowers eCommerce websites and apps with 3D & Try-On Augmented Reality visualization and an AI Recommendation Engine that enables a hyper-personalized shopping experience with size and fit. The company gained the trust of big international companies such as IKEA, Samsung, TATA Group, and many more. Learn how you can take your online shopping to the next level by booking a demo now.

4.AR will be merged with Artificial Intelligence (AI)

As widely known, artificial intelligence is the ability of machines fed with data to do what humans can do but at a faster scale and more efficiently. Now imagine what wonders AI could do when combined with Augmented Reality. The result of pairing them together is one of the most interesting and advanced in the industry. It allows profound neural networks by replacing traditional approaches and implementing advanced features such as scene labeling, object detection, and text analysis. Once again, this shows how new technologies are helping us immerse, interact, and engage with our surroundings whether they are people, situations, objects, systems, etc.

5.AR will continue to develop in the automotive industry

Self-driving cars was always a concept we thought would be impossible to reach. However, with every new technology created, we are getting closer and closer to that. Even though very few are already manufactured, new upgraded features continue to appear with every new car model for now thanks to the ongoing development of AR. For instance, Mercedes is a leader in adding sophisticated AR-based features to its cars.

New vehicles manufactured now can show you the distance between your car and the one in front of you and notify you when you are getting off your lane or when you are close to arriving at an intersection. Without Augmented Reality, none of these ultra-modern features would have existed. This shows how essential AR is nowadays to ensure our safety and security, as well as to lead an easier and more practical, and efficient way of living.

6.AR and VR will play a role in developing the Metaverse

The word Metaverse has been heard on repeat lately by people and the mass media. However, it is not a new concept that emerged overnight. It has been there for quite a long time and most recently, some elements of it are found in the gaming industry (Minecraft, Fortnite, World of Warcraft, etc.). So what exactly is the Metaverse? In simple terms, it is a 3D virtual place where people can connect and socialize and is mainly based on advanced AR, VR, and video technologies. These components are the reason behind people’s ability to virtually hold business meetings for instance or studying, shopping, attending concerts, and much more exceptional activities. Augmented reality is responsible for immersing virtual objects into real life and VR is used to develop 3D computer modeling to engage in a unique virtual space.

You can think of the Metaverse as an experience, a replication of the physical world that eases communications and networks, enhancing the real presence feeling. Even though incredible amounts of money are being poured into developing 5G, VR, and AR technologies to make the Metaverse a thing, creators will have to solve many issues standing in their way. This year, more than ever, tremendous effort are being put into this, and hopefully, the full vision of the Metaverse sees light soon.

7.AR NFTs will become a widespread phenomena

Let’s start by defining what an NFT actually is as it might still sound confusing to some. In simple terms, non-fungible tokens (NFTs) are digital assets existing on the blockchain proving ownership of any digital object, be it virtual or physical. Unlike cryptocurrencies (Bitcoin, Ethereum, Binance Coin, etc.) that can be replaced or exchanged for the same value, NFTs are extremely unique and scarce that they cannot be so. No two are identical. Interestingly enough, they can represent literally anything you can think of: physical art, photographs, tweets, essays, in-game items, videos, music, etc.

When augmented reality and non-fungible tokens intertwine, these art pieces and moments representations are elevated to enable their visualization in an environment. To frame it in other words, AR is giving the chance for people to immerse themselves in a 3D experience of NFTs. This phenomenon is exceptional as it eases the selling, buying, and accessibility to NFTs, all while rewarding the initial creator like artists, auctioneers, and commerce retailers

Bottom line:

In today’s digital world, there is no escape from augmented reality and virtual reality. They provide companies with more benefits, privileges, and revenues in the easiest ways possible, as well as earn them customer loyalty and satisfaction. That said, it is never too late for organizations to invest in AR and VR as they are guaranteed to lead them a successful road.

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Designhubz X Samsung: Creating the Next Generation eCommerce shopping experience

With the fast-paced environment we live in nowadays, it is pivotal to always keep up with our surroundings. One of the things customers are adapting to lately is the online shopping experience. Being physically present in a store is now considered old-fashioned and a waste of time. Instead, people transited to online shopping, which indeed saves time but usually comes with a cost. There is no guarantee of accurate quality, size, or fit of products, which may leave online buyers frustrated and disappointed.
Therefore, we, at Designhubz, in partnership with Samsung, decided to shift our focus to provide users with a hassle-free online shopping process when looking for fridges and washing machines. Consumers are constantly and haphazardly being sold products and bombarded with annoying ads they most likely are to ignore. It has been this way for many years but has now come to an end with our advanced 3D and AR technology. With our try-before-you-buy technology, you can now easily place Samsung fridges and washing machines in your desired space with the exact size and fit, directly from your device without having any third party intervene whatsoever. Our Web-based AR technology works in any web browser and on any device be it iOS or Android.
Not only that, but we also worked on upgrading the interactivity level of our Augmented Reality offering by giving users the ability to virtually open fridges’ doors, see them on the inside, and choose the option that best meets their needs. With that being said, we are providing viewers with the power of making the most convenient and practical decision during online purchases.
Are you curious to learn how you can upgrade your online shopping experience? Book a demo now. You can also visit the store  to see how we brought Samsung products to life.
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