3D Product Digitization For Your eCommerce

New technology means finding new ways for brands to interact with your customers. And this is where 3D product digitization comes in! The next generation of online shopping is spearheaded by retailers that offer 3D models of their products. As per Shopify, brands worldwide have found that “products advertised with VR/AR content saw 94% higher conversion rate” than products presented the traditional 2D way.

To make sense of all this tech vocabulary, we’ve written this blog post to go over all the aspects of 3D product digitization. We will also explain how Designhubz can assist your online business on the road to success!

What does product digitization mean? 

Creating a digital representation of a physical object. The level of details can vary based on use case:

#1: Visual: Creating a digital twin that looks like its physical counterpart.

#2: Visual + semantics: The digital twin would have an additional layer explaining its different components.

#3: Visual + semantics + mechanical rig: In this scenario, the shopper would understand how components move or behave. 

How does it work?

At Designhubz, we use 3 methods to digitize your products. We pick the suitable method on a case-by-case basis:

  1. We use existing 3D models from our partners and we simply integrate them. On Designhubz XR, you can easily upload these existing 3D files from AutoCad, Rhino, SolidWorks, Blender, Fusion360, DraftSight, Clo, Optitext, Solid Edge, or any other 3D design platform. Our smart optimization algorithm reduces the file size by 60-90%, without any distortion or reduction in quality, making them usable. Once optimized, your files are converted into all compatible file formats so that you can use them across any platform on the web.
  2. Share with us a few product images with the items’ dimensions, and voila! Your product is live on your platform!
  3. Enter our very own automated digitization rig service! You won’t need to hire 3D experts and AR developers, or even buy 3D scanners and photography equipment to digitize your product inventory. Instead, our digitization rig takes care of business. It will scan your physical products across 360 degrees, and instantly create their accurate 3D & AR versions. Once scanned, these assets automatically get uploaded into your XR CMS account for you to manage, embed, publish and distribute across your website, app, social media and marketing campaigns.

Now let’s get a bit technical and explain what we do backstage. We create efficient 3D surfaces with AI assisted tools, QA material aspects (metal, glass, plastic, wood, etc.) “in context”. Afterwards, we assimilate the product’s parts or functions, and push it to the partner’s account for feedback, or in best case scenarios we directly go live. This applies on both method 2 and 3. 

How can it help your ecommerce?

First of all, it empowers websites and mobile apps with virtual try-ons, and enables the try-before-you-buy experience. Secondly, our solution is cross-platform, which means it works across all browsers, operating systems and devices. And finally, 3D product models will definitely boost your numbers. We have found that an AR shopping experience generates a 58% increase in conversion, and a 47% boost in revenue. One of the most important aspects are return rates cut by half as 3D and AR enabled products reduce the possibilities of mismatch, wrong size or color. 

If you want to find out more about our product, and have an in-depth look into the technology, check our How It Works page. If you’re excited to try out our solutions for your business, Book a Demo and we’ll happily guide you through it!

Photo credit: UNIBOA on Unsplash.

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History of AR

Augmented Reality (AR) is experiencing life as you know it with an added layer of virtual information. The superimposed data can be any type of content: still images, videos, texts, or audio tracks… and perhaps one day media that’s not even conceived yet. Welcome to the rabbit hole! 

To understand and grasp the full potential of any given technology, it’s important to delve back into its first steps.

 

Different industries are racing to implement augmented reality in their business offers. Customer conversion numbers have been at an all-time high since AR entered the mainstream market. Here are a few instances that are thriving thanks to augmented reality:

 

Retail

When augmented reality penetrated the retail field, everything we know about shopping shifted overnight! “Try-before-you-buy” became the norm, and AR was the cornerstone on which was built that new experience. Purchasing clothes, eyewear or even furniture has always been tricky. And that’s where AR technology came in and filled that market gap with state of the art science.

 

Automotive

In the automotive industry, AR presents hidden opportunities that wouldn’t have existed otherwise. Augmented reality is currently used for manufacturing, maintenance, repairs, and identifying issues in the vehicle. As a fellow driver, you can find this technology applied on certain car models where the speed, mileage and mechanical errors blink on the windshield. This is a safe way to keep your eyes on the road!

 

Medical

 

Philips Azurion and Microsoft HoloLens2 at work.

The benefits of AR in the healthcare sector are enormous. When not utilized as a guidance system in small surgeries, this science helps create medical imagery, train future doctors and nurses, and educate patients about their cases. Imagine understanding in-depth all the details of your surgery thanks to an AR version of your limb.

 

Food

The F&B and hospitality industry didn’t shy away from integrating AR into their dining experience. On the contrary, it used augmented reality to improve the customer’s journey from the get-go. They can visualize the dishes on the menu, playfully discover its ingredients, backstory, and recipes. Not to mention the marketing aspect that the brands use to advertise their products and attract new patrons.  

 

Psychotherapy

Last but not least, augmented reality is doing wonders when it comes to treating patients with mental or behavioral issues. With the help of developers, psychotherapists are recreating real-life situations for immersive therapy sessions. To date, AR has helped old war veterans deal with their PTSD, or post-traumatic stress disorder.

 

What’s fascinating to us after a quick analysis of our History of AR timeline and everything that came after, is how fast technology has been evolving. In less than a century, we’ve gone from a cinema industry wizard creating a multi-sensory theatre, to common users trying on designer sunglasses in the palm of their hand.

We, as Designhubz, are trying to take part in this technological revolution in our own way! To date, we have created 4 products that are our pride and joy – more will be rolling shortly, be patient! 

Curious to discover more? You can check each one on their respective links and request demos to boost your business: try-on footwear, try-on eyewear, try-on makeup and spatial 3D and AR furniture.

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Smart retail in smart city concept illustration.

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Augmented Reality is the Future of Ecommerce and Online Retail- Here’s Why

It’s a well-known fact that technology and changing consumer demands have been the two key forces driving the evolution of ecommerce and online retail. From delivering omni-channel experiences supported by on-demand deliveries and superior logistics to leveraging behaviour analytics and delivering better, more personalised consumer experiences.

Currently, one such technology is standing at the precipice of yet another transformation. It’s none other than augmented reality, popular known as AR. In fact, the rapid adoption and standout results achieved by augmented reality commerce has grown so much that 75% consumers expect brands and retailers to offer AR-enabled experiences.

4 Reasons Why AR Is The Future Of Online Commerce

In many ways, augmented reality is tailor-made for the world of ecommerce and online retail. Essentially, augmented reality enables online shoppers to virtually try-on products on themselves or place them in their own space- with their smartphones and tablets.

As a result, countless brands like IKEA, Target, Gucci, Burberry, Nike, Converse, Sephora, Warby Parker and more have rolled out highly realistic and accurate AR shopping experiences, primarily because:

– These try-before-you-buy experiences remove purchase indecisions and boosts buying confidence which leads to increased conversions

– They also reduces returns as consumers are more likely to buy the right product when they can check size, fit, texture by trying it themselves- like they would do in a physical store

– Not to mention, augmented reality makes online shopping interactive and engaging, unlike static product images and videos

It’s fair to say that up until now, there’s never been one technology that single-handedly offers these many benefits. So without further ado, let’s dive into exactly why augmented reality is transforming online retail and commerce:

1. Easy Virtual Try-Ons

Perfect for: apparel, shoes, makeup, eyewear, hats and accessories

Up until now, shopping online meant going through countless product images or videos, checking the size guide, in most cases ordering two different sizes and returning one (or both) if it doesnt match fit or style expectations. This has been one of the biggest challenge for brands and retailers to overcome as they strive to not only reduce returns but remove purchase indecisions.

footwear-virtual-try-on

The new way: With AR enabled virtual try-ons, consumers can now try out products on themselves. So for instance, they could see how a shoe looks and fits their feet or how a shade of lipstick or sunglasses looks on their face. This naturally removes purchase hesitations as customers no longer need to second guess how something would look on them.

Here at Designhubz, we offer seamless digitization that enables brands and retailers to offer accurate virtual try-ons. If you’re eager to take the leap or just curious to check it out, feel free to book a demo here.

2. Seamless See-It-In-Your-Space

Perfect for: furniture, home and kitchen appliances, home decor

Another growingly popular way to leverage augmented reality is the see it in your space functionality. With this online shoppers can place products in their own home, office or any environment to gauge size, fit and style- as if it is right there with them.

It’s no secret that consumers are often hesitant to buy big products online as they would rather check it out themselves in the store- especially when it comes to furniture. And even then they need to first measure out the space they are buying for.

With AR powered see-it-in-your-space, key consumer questions like- how big is this sofa? will it fit and match my interiors? will this fridge look bulky in my kitchen?- are all answered as they can simply point their smartphones to place the product and check for themselves.

At Designhubz, we’re proud to help brands like IKEA offer this exact experience with our Spatial AR offerings. Our product suite is tailored for furniture and appliance brands to unleash this buying experience that gives shoppers the confidence to buy big and/or expensive products with ease. Learn more here.

3. Virtual store aisles

When it comes to shopping at supermarkets or retail outlets with physical aisles, there’s a sense of habit and familiarity that consumers enjoy. With virtual store aisles, the same physical experience can be replicated online. Here, online shoppers can browse through aisles virtually, check product information and add them to their cart.

4. Interactive AR marketing and brand campaigns

For the majority of retailers and brands out there, social media is a big beast to tame. With increasing competition and reducing consumer attention span, there’s no option but to be creative- especially when one is trying to generate engagement and brand reach.

Here, AR experiences have proven to be highly effective. Inherently immersive AR based campaigns have shown incredible results for brands like IKEA, Nike, Sephora, Warby Parker and more. Compared to product images and videos, by far social media users are responding extremely positively to interactive try-ons for example where they can see a product on themselves- right from their Facebook or Instagram feeds.

Bottom Line

Augmented reality has come a long way from its early days, where key brands have validated its use and consumer response. As a new and improved way for brands to reach, engage and sell to consumers, augmented reality is set to reach new heights and become an industry standard in the near future.

About Designhubz

Designhubz offers end-to-end 3D & AR solution for brands and retailers to digitize their physical inventory and deliver conversion and experience focussed Try On and Spatial AR. 

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