Augmented Reality in Social Media: definition, benefits, and its future

What is Augmented Reality?

Augmented reality (AR) is a digitally augmented representation of a real-world physical area created by the use of digital visual components, audio, or other sensory inputs made available by technology. It has now been an increasing trend among businesses in a variety of industries. This technology’s market size has grown at an exponential rate in recent years, as it is increasingly being used by enterprises. From $6.12 billion in 2021 to $97.76 billion in 2028, the sector is predicted to grow at a compound annual growth rate (CAGR) of 48.6%.

Augmented Reality and Social Media Platforms

As customers now seek more customised, integrated experiences, new technologies such as augmented reality have become essential and are playing a significant role in making them happen.

For instance, Snapchat has shown a strong interest in investing in augmented reality (AR). It may even be argued that it is the most AR-driven platform available, constantly reimagining what AR experiences on mobile and beyond might be. The company is also introducing augmented-reality glasses, spectacles, that will allow some content creators to place digital works in the real world. In this example, augmented reality is a combination of computer visuals, such as 3D models, layered over the real environment. These emerging spectacles are an extension of the already-established Snapchat lens concept that allows designers to reflect their works onto the environment around them.

Another social platform that has been introducing augmented reality to its operations is Instagram. Instagram AR experiences kicked off with some basic face filters that users could use for entertainment purposes. It then developed to engage overlapping images or movements over the real, physical space. More recently, creators went far ahead from just making virtual objects appear on a mobile device. They are now making use of augmented reality technologies on Instagram for storytelling purposes. With an entirely fictional world visually created, users can move around and direct their mobile devices to discover the pillars of the story being told.

Benefits of Augmented Reality Integration in Social Media

The reality is that there are several methods to use AR to boost social media marketing and develop a brand.

Face filters are popular among younger social media users. This AR technology is available on social media allowing users to morph their faces into animals or add items such as flower crowns or glasses to their photographs. However, such filters are not only for entertainment purposes, but businesses can also advertise their products and/or services by using branded filters.

Augmented Reality in brands’ online stores on social media can also satisfy users’ experience. With a try-before-you-buy option, visitors can visually try on products, providing them a clearer understanding of how this item would fit them, reducing purchasing hesitancy, and increasing sales and trust.

Additionally, a static picture or a typical video can only hold people’s attention for so long. Augmented reality, on the other hand, offers consumers a genuinely immersive experience that may keep them interested for a longer time. For example, instead of designing a billboard or a regular social media ad to promote a company, AR can be used to bring it to life. Businesses may use this technology as a vital component of their social media marketing strategy as social media platforms develop their AR features. 

Future of Augmented Reality on Social Media

With Facebook and Snapchat concentrating heavily on AR, this automation and social media are set to explode on the market soon. How marketers employ AR coupled with social media to engage customers on smartphones and mobile devices will revolutionise the brand-customer relationship. Therefore, all brands must hop on this rapidly evolving trend to keep up with the competition.

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How is Augmented Reality Used to Improve Customer Experience

Augmented Reality

Augmented Reality is a technology that combines two distinct elements: the physical realm and the virtual. It provides users with immersive experiences by upgrading the real world with multisensory experiences. The technology actively affects customer experience by allowing people to encounter 3D places and things in real-time.

Augmented reality, without any doubt, provides several options for businesses to provide the greatest consumer experience. The motivation for AR applications in retail stems from the appearance of new digital shoppers, technological advancement, a greater emphasis on sustainability, and the contemporary information era.

Augmented Reality and Customer Experience

Try-before-you-buy opportunities

Even when e-commerce sales are surging, purchasers retain some doubt. Before AR, the normal urge to try on items before buying them to determine if they fit well was unsatisfied. With augmented reality, buyers now may visualize the item at any time and from any location. They will have a more positive impression of whatever they decide to purchase. For instance, including AR in a beauty brand’s strategy allows customers to enjoy a virtual makeover. Through the power of AR, shoppers can try out outfits in virtual fitting rooms, which is a handier option than physically trying them.

Providing self-service support

AR creates the opportunity to enable clients to avoid dealing with customer service representatives entirely. After a purchase, several brands use augmented reality to provide self-service assistance. Customers may use an AR app to point their phone at a product and obtain an in-depth self-service overlay. This interface provides customers with resources such as FAQ sites and manuals. They can discover solutions to their pain points, saving them time and freeing up more of the business team’s resources. Companies would have fewer customer questions and improved customer satisfaction as customers may fix issues on their own.

Service agents coaching

Human connection is an important aspect of customer service. When exploring items, making a purchase, or filing a complaint, many customers prefer to communicate with a live person. As a result, the training businesses provide their service representatives is important. However, having merely superficial knowledge of product lines is not enough. Staff can only get that level of understanding through hands-on experience. AR apps may provide that experience without requiring a staff person to physically handle each item. They may simulate a real product, allowing corporations to coach and train their employees in a shorter amount of time.

AR user manuals

Following any purchase, customers would be grateful to have businesses assist them in using and maintaining the items bought. Providing this additional support helps to promote brand loyalty and increases the likelihood of repeat purchases. Users manuals were technique brands adopted to promote such assistance. However, with the introduction of augmented reality, businesses can now do much more. Whenever faced with an issue, customers can point their phone at the item they are looking to know more about, and the AR manual will offer them the information they need and explain how they can accomplish their goal.

Interactive packaging

Customers can benefit from the enhanced visual experience of a product’s packaging by using augmented reality. They may see eye-catching visuals by just pointing their phone’s camera at a product’s box. Not only that, but they also have the opportunity to interact more with the products and have a more valuable buying experience when they examine 3D images; they can see product features that they would not have seen if they had not interacted with the product packaging via AR. For example, interactive packaging can convey essential and practical information to users and provide them with some fun facts about the items in the subject.

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What will luxury retail look like in a Web3-based world?

History of the World Wide Web

Internet technology has been at the core of billions of people’s everyday lives providing them with information to retain and make use of. Tim Berners-Lee created the initial World Wide Web (Web 1.0) in 1989 for the primary purpose of posting and sharing data between academics and organizations. Users were shown a read-only service with which they could only engage offline. Soon enough, Web 2.0, which is what we now most commonly use, was created to further develop the first iteration into a user-generated platform that allows people to not only consume but also interact with the dynamic content put out there. However, users now are highly dependent on the Internet. They can easily become victims of fraud and hacks since all of their personal data is exposed and can be accessible to anyone, especially by tech giants that exploit them for financial profits. This accelerated the need for a technology revolution to produce a new version of the World Wide Web that addresses such issues: Web 3.0.

Definition and Features

The original web creator refers to this next phase of the Internet as the Semantic Web, which is based on the idea that data is designed to be read directly by computers. In other words, machine learning and artificial intelligence will be at the heart of information processing, allowing for a far more customized, error-free surfing experience that gives consumers greater control over their data. A few features of Web 3.0 can be listed as being decentralized, providing connectivity and advanced 3D graphics, and being permissionless and trustless.

Preparations for Web 3.0

There are many reasons why brands should care about Web 3.0. The former will enable shoppers to enjoy a more user-friendly eCommerce experience; it will also offer retailers new ways to build brand loyalty and drive sales. It is all about giving consumers intuitive shopping on their own terms in a personal, trustworthy, and rewarding experience. The new iteration of the World Wide Web’s services will also offer tailored product suggestions based on machine learning, allowing businesses to present customers with the correct items at the right time, increasing conversions, building trust, and driving sales. So what is it that businesses can do?

Leveraging 3D and AR Experiences

Recognizing the significance of 3D and Augmented Reality experiences in eCommerce is a solid starting point. In the Web 2.0 environment, creating “digital twins” for the Metaverse and allowing customers to engage with items through 3D and AR experiences is an ideal practice for future Web 3.0 interactions. Including this virtual luxe in online shopping will not only increase customers’ satisfaction with their buying process but will also drive more sales and increase brand loyalty. This is especially true for physical product dealers and makers. Companies must be able to navigate the new platform and understand how to use its capabilities to assist clients in finding what they want. This way, consumers can buy in Metaverse environments from wherever and will get the physical counterpart delivered right to their location.

Introduction of virtual-only items and new purchasing methods

Among physical and digital products, virtual goods have become a key focus of consumption online during the previous decade. Analyzing this phenomenon, it is evident that, unlike traditional products, the reasons why individuals buy virtual goods are intrinsically tied to the platform where they are offered. Therefore, with their increasing value, eCommerce brands will be urged to integrate virtual-only items that will leverage their business, making the experience of shoppers more pleasant and fulfilling. This shift is not only limited to the actual products but is also about ways of buying them. For instance, Gucci, the renowned luxury fashion company, has announced that it is now accepting ApeCoin, the proprietary cryptocurrency of the Bored Ape Yacht Club, as a new payment method at select branches.

Wallet-based (or token-gated) interactions and brand loyalty

To remain competitive as brands transition from Web 2.0 to Web 3.0, they must employ new technologies. Projects are increasingly constructing open source bridges between the two web iterations to let businesses integrate their existing sites, systems, and data with tokens, smart contracts, and other blockchain technology. To take advantage of early product access and revenue sharing, brands must be able to identify and respond to NFTs in a user’s wallet by engaging with them in new, creative ways. When done so, brands may leverage NFTs as a new connecting bridge between high-value consumers and the brand products and services they enjoy.

Gaming is becoming a new sub-culture for luxury brands

Players can always customize the appearance and style of the characters they play, and many games now provide the choice of recognized designer brands as well. Not only does this provide brands with a subtle marketing opportunity, but it also allows gaming companies to position themselves as more culturally relevant and mainstream. Furthermore, much as customers may purchase designer clothing in real life, gamers are resorting to in-game items to compete with others or flex and identify themselves online.

Final Words

Since the creation of the first World Wide Web, technology has gone a long way, and Web 3.0 is ready to take brands to the next level. This iteration is the next big thing in eCommerce, providing a more user-friendly shopping experience by leveraging AI machine learning, voice assistants, AR/VR experiences, and blockchain technology to help consumers find what they’re searching for and complete transactions quickly and simply.

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What are the Privacy Risks of Augmented Reality?

Privacy Risks of Augmented Reality

What is Augmented Reality

Augmented Reality is a digitally augmented portrayal of a real-world physical location created through the use of digital visual components, audio, or other sensory stimulation delivered by technology. It has been an increasing trend among businesses with many use cases that can be mentioned in various fields.

One of the key aims of augmented reality, in the midst of the rise of data gathering and analysis, is to emphasize certain properties of the real world, improve comprehension of those qualities, and extract smart and accessible information that can be used in real-life applications. Big data may help companies make better decisions and get insight into the purchase habits of their clients, among other things.

The Augmented Reality industry has grown at an exponential rate in recent years, as it is increasingly being used by enterprises. From $6.12 billion in 2021 to $97.76 billion in 2028, the sector is predicted to grow at a compound annual growth rate (CAGR) of 48.6 percent.

Privacy Risks of Augmented Reality

Any new technology introduces the possibility of data loss, theft, or misuse. Therefore, marketers must address the security concerns associated with augmented reality early on in order to avoid such threatening and critical situations.

Altering

As mentioned previously, augmented reality allows a set of models to overlay with the real-world environment through a smart device. Although it has been around for a long time, the more popular this technology grows, the more challenges it creates, and one of them is privacy-related. Using this automation in a particular surrounding can send countless messages to marketers. For instance, AR glasses may provide a visual temperature meter for frying pans. They can detect when a person runs low on certain kitchen utensils and would promote new ones to them. They may make users feel like they are in a movie theater while they are actually viewing a movie on a regular TV. Owners may change their appearance by erasing facial flaws or appearing slimmer to other AR glasses users with an attempt of washing away their insecurities.

Blackmailing

Some believe that eye tracking in augmented reality will be a game changer. This is because it enhances accuracy and the user experience, and facilitates dynamic concentration or comprehending the emotions of the players, so that developers can create experiences. Others believe that eye tracking in will boost security in these systems since it may be utilized as a biometric identification, allowing users to safely log in using this way.

However, gaze tracking can threaten users’ privacy since it can read individuals’ subconscious and the way they perceive things by having advertisers analyze their interpretation of a certain content. 

Fake Identities

Advances in AR technology, such as machine learning and face recognition, have resulted in changes to people’s looks and voices. This is commonly known as deepfake technology. Deepfake footage may now be easily identified. However, tracking sensors will eventually lead to the construction of more convincing fake identities. Hackers might be able to simply employ motion tracking devices to generate movement and use it against regular users; therefore, blackmail them and create irreversible damages. The ability to generate fake identities might sound intriguing and enticing from a technological standpoint. However, this is hardly cause for celebration in terms of cybersecurity. Without sufficient security measures, one’s identity may fall into the wrong hands.

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Designhubz provides Tanagra a Spatial AR technology solution

In today’s retail, augmented reality is offering innovation that is redefining the online purchasing experience. Every second, new trend emerge bringing new possibilities and learning experiences for retail sector professionals. Customers now not only value utilizing AR applications, but they are also becoming increasingly reliant on them to make purchasing decisions.
With a keen on keeping up with the trends and providing exceptional experiences for consumers, we collaborated with Tanagra, a luxury homeware eCommerce platform, to revolutionize the way shoppers buy online. We have been working on integrating our Spatial AR technology solution within the company’s website, as well as its application on both Android and iOS devices.
What does that mean for viewers? As a result of creating digital twins of initial products in 3D models,  shoppers can visualize the digital twin of the AR enabled products in their own space. As of now, our provision of this seamless integration of 3D and augmented reality will allow people to directly interact and engage with products, making them almost “tangible” and easy to access. Whichever they choose, they will get the chance to perceive its real size, fit, and style as if it were right at their fingertips. This will also remove online shoppers’ doubts and uncertainty about a wide range of items and significantly decrease return rates, which can turn into a huge hassle.
Are you looking to upgrade your audience’s online shopping experience, just like we did with Tanagra, to a more engaging, interactive, and effective one? Schedule a demo now to learn more about how we can help you do so.
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Top 5 Use Cases of Augmented Reality

What is Augmented Reality

Augmented reality (AR) is a digitally enhanced depiction of a real-world physical space formed via the use of digital visual components, audio, or other sensory stimuli provided by technology. It is a growing trend among firms operating in a wide range of sectors.

In the middle of the growth of data collection and analysis, one of the primary goals of augmented reality is to highlight particular features of the physical world, enhance understanding of those qualities, and extract smart and accessible information that can be utilized in real-world applications. Big data may help businesses make better decisions and get insight into their customers’ purchasing behavior, among other things.

The Augmented Reality market size has been witnessing exponential growth in the past few years as it is being adopted more and more among businesses. The industry is now expected to increase at a Compound Annual Growth Rate (CAGR) of 48.6% from $6.12 billion in 2021 to $97.76 billion in 2028.

That said, this article will be tackling the top 5 use cases of augmented reality.

Augmented Reality Use Cases

Appliances and Furniture

Augmented reality technology is altering the future of the electronics and home appliance industries. This advanced option is now enabling customers to see a product overlay wherever they aim their smart devices. They can preview how desired furniture and appliances will appear in their environment and instantly modify their types, colors, and sizes. This is great for picturing room layouts and color schemes before making a purchase that is as big as a new couch or refrigerator for instance. These products can also be viewed from every possible angle in an immersive 360-degree experience. This provides clients with a greater understanding of the value that a product offers.

Fashion

Augmented reality is now allowing people to view how clothes and accessories would look on them without even wearing them. It enables shoppers to imitate a real-life buying experience from anywhere, at any time. This try-before-you-buy feature has gained popularity among major clothing brands such as H&M, Ralph Lauren, Burberry, and Gucci, and resulted in fascinating results. In fact, 58% of customers now prefer to experience AR shopping; thus, adopting it is increasing their profits by 47%, their average order value by 40%, and finally minimizing their return rates by 50%. They now know that this technology is effective to enhance their reputation and help them build stronger credibility and a bolder trust relationship.

Education

While tablets have become commonplace in many schools and classrooms, augmented reality is now being utilized for a variety of purposes in all types of education. Teachers adopt augmented reality systems to integrate gamification into courses and develop instructional content. They are currently allowed to materialize abstract notions using AR technology to help learners perceive and grasp complicated topics. For instance, students studying astronomy may view a comprehensive map of the solar system, while those learning about history can experience digitized historical events through the use of Augmented Reality.

Tourism

In recent years, technology has been undergoing a long way toward advancing the tourism industry, from review traveling sites such as TripAdvisor to informative websites like Lonely Planet. However, augmented reality gives a great opportunity for travel businesses and brokers to provide potential tourists with a more immersive experience before they arrive. Consider taking a virtual “Walkabout” Australia before booking a flight to Sydney, or a leisurely stroll through Paris to see what museums or cafes you might want to visit. For that, Augmented Reality promises to make it much easier to sell trips, travel, and vacations in the future.

Healthcare

AR technology can improve the experience of healthcare professionals by providing them with information while they are on the job. As the healthcare sector faced several issues posed by the pandemic in the past couple of years, Augmented Reality has emerged as a beneficial tool for making medical personnel’s duties easier and safer through interactions between humans and machines, which eliminates the need for physical proximity and contact. Now that hospitals and medical facilities have seen the benefits of AR, it may gain traction over the years. Not only did AR help in cutting off healthcare expenses, but it also opened up several opportunities to assist surgeons while practicing their job and provided patients with improved access to treatment.

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Top 5 Tech Trends you need to watch out for in 2022

Technology is rapidly evolving today, leading to faster change and progress rates that have become challenging to keep up with. However, it is not only technology trends and their emergence that are evolving; much more has changed in the past couple of years as a result of the COVID-19 pandemic, making IT experts realize that their role is no longer the same. They currently have a huge responsibility of anticipating the work leading to a fascinating future. Therefore, companies from different industries – such as the medical, educational, and tourism ones – are becoming more adapting to this new phenomenon and releasing enhanced technologies to assist other organizations in handling their work.

With that being said, we compiled an updated list of the latest technology trends of 2022 that will give you insights into the world’s tech facet for the next few months.

Artificial Intelligence and Machine Learning

Artificial intelligence (AI) is a broad field of computer science concerned with creating intelligent machines capable of performing tasks that normally require human intelligence. Some examples of AI would be smart mobile voice assistants, Netflix’s recommendations, self-driving cars, and chatbots. On the other hand, machine learning is a subset of AI that enables software applications to improve their accuracy in predicting results without being explicitly programmed to do so. Its algorithms predict new output values by using historical data as input.

Developers are now taking this technology further where it will be able to determine underlying information by analyzing certain interactions. This way, it will also help predict demand for services for better decision-making processes and analyze data in almost real-time to detect changing patterns of customer behavior; thus, increasing profits and revenues

Extended Reality

Extended Reality is the umbrella term for Augmented Reality, Virtual Reality, Mixed Reality, and everything in between. It modifies human-machine screen interaction by immersing users in a virtual world, augmenting their surroundings, or doing both at the same time.

Extended reality has tremendous potential for training, entertainment, education, marketing, and even injury rehabilitation. It could be used for many purposes like training doctors to perform surgery, providing a more immersive experience for museum visitors, improving theme parks, or even working toward much more effective marketing strategies. In 2019, 14 million AR and VR devices were sold. The global market for this technology is now expected to reach $209.2 billion this year, opening up more opportunities in the trending technology and welcoming more professionals prepared for this game-changing field.

For more details, check out the list of the 7 Biggest AR and VR trends in 2022 that we have piled up for you

Metaverse

Ever since Mark Zuckerberg switched Facebook’s name to Meta, a major focus on the Metaverse took place. This new universe is now considered to be the latest evolution in social connectivity, where people can log in as avatars in a three-dimensional virtual space. In this platform, users can collaborate, shop, work, socialize, play games, attend concerts, and do pretty much everything they do in real life. This extended reality is expected to be blurring the lines between physical and digital realms.

People are also paying real money for virtual goods in the Metaverse, which can be a good investment in the long run as this technology seems very promising. Analysts predict that this virtual environment will become worth $800 billion by 2024.

Quantum Computing

Quantum computing is a new era of technology that involves a type of computer that is 158 million times faster than today’s most supercomputer. It is a device so powerful that it can complete in only four minutes what a traditional supercomputer would take 10,000 years to do.

In 2022, quantum computers are and will continue to be fundamental in altering the way we approach problems. Because of the computing system’s ability to easily question, track, analyze, and process the data from any source, this exhilarating technology trend was able to prevent the spread of the coronavirus and develop potential vaccines. Banking and finance are also finding applications for quantum computing, such as credit risk management, high-frequency trading, and fraud detection.

5G

5G refers to the fifth generation of mobile networks. It enables a new type of system capable of connecting virtually everyone and everything, including machines, objects, and devices. While 4G brought substantial improvements, such as smooth video streaming, 5G has 100 times the speed, which means that uploads, downloads, data transfers, and streams will be much faster. It also can transmit radio waves to up to one million devices per square kilometer to control connectivity when positioned in congested areas, something that 4G mobile networks’ failed to do. Therefore, it is only fair to say that 5G is expected to revolutionize our lives and the different ways we decide to consume mobile networks.

As a result, 5G networks will be covering 40% of the world by 2024, handling 25% of all mobile traffic data, to make it an emerging tech trend to keep an eye on.

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Benefits of integrating augmented reality in retail

Augmented reality in retail

The retail industry has been an early adopter of cutting-edge technologies, one of which is Augmented Reality, leading the way in warehousing, logistics, navigation, marketing, and customer service. This phenomenon enables brands to interact with customers via their digital devices and further visualize products in 3D, which they previously perceived in 2D through their screens. With it being at their disposal, customers are becoming more and more demanding of this technology. In 2021, the global augmented reality in retail value was estimated to be over $2.4 billion and is projected to reach $12 billion in 2027, growing at a compound annual growth rate of 30.25%.

Benefits of integrating augmented reality in retail

Adopting augmented reality in retail not only proves the brand’s willingness to keep up with the latest trends, but also offers benefits and opportunities that could be of use in both the short and long term.

  • Boosts sales and minimizes returns: using augmented reality in retail enables customers to interact and engage with products and items, as well as try them virtually before making any purchase. For example, augmented reality mirrors are now being set up in many stores, making it easier and faster for shoppers to check the size, fit, and style of their desired items before making any decisions. Continuing with the AR mirrors example, people passing by shops using such a technology will be intrigued to step in and try it themselves. It is a great strategy to attract customers, engage them, and increase the likelihood of selling.

 

  • Collecting data about customers’ preferences: The information about the items customers choose to try through AR-enhanced shopping reveals a lot about their interests and shopping patterns. These insights are very much helpful for retailers to deliver personalized advertising and future marketing campaigns, resulting in the building of a solid bond between the two parties.

 

  • Cutting off staff efforts and expenses: The AR application provides users with detailed information about the products they are interested in. It also has the ability of showing feedback on items from previous buyers, which enhances the quality of the shopping experience. Furthermore, augmented reality in retail aids in store navigation, reducing the need for human shop assistants to a certain extent.

 

  • Contactless shopping experience: Following a global pandemic that left people around the world alerted about the way they interact with their environment, a contactless shopping experience is much needed. Including augmented reality in the retail industry offers just that, providing customers with a sense of reassurance. With a mind peace, store visitors will definitely be much more comfortable shopping for what they are looking for.

 

  • Creating customer loyalty: Customer loyalty is a result of an ideal, satisfactory customer experience. Building enough credibility is one major way leading to it, helping brands in developing stronger relationships with their audience; thus, increasing their sales and profits. Augmented reality helps in activating this desired loyalty and putting it into action.

 

  • Product display: To enable augmented reality in physical shops, many brands are installing in-store displays that provide visitors with a variety of interactive experiences. In addition, brands can take advantage of integrating in-store augmented reality by giving their customers the possibility of customizing items like bags, accessories, decorations, etc.
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Augmented Reality Navigation: Definition, Benefits, and its Future

GPS navigation systems have long been popular with users varying from tourists to executives on business trips, vehicle drivers, and even locals who can’t recall their route from one location to another. However, having phones attached to dashboards or on center consoles, people must glance away from the road in order to get in the right direction. With that being both risky and costly, tech experts have addressed this issue through the integration of new automation within digital maps: augmented reality. Hang on as we drive you through what augmented reality navigation is and its benefits.

What is Augmented Reality Navigation?

While AR has been integrated into many fields such as eCommerce, healthcare, and education, it is now used in GPS systems. Augmented reality navigation apps are AR solutions that depend on geographical positioning that can pinpoint exact locations. They adopt GPS, digital navigation systems, motion recognition, and outdoor positioning systems to accomplish this. In addition, these applications are able to render virtual objects in images and make them visually systematic. This type of AR app does not display objects using still images but adopts a technology that makes virtual objects appear on the screen when the camera is moved around. Put in simple terms, drivers will be faced with a virtual path on their devices that makes sure they do not miss turns, without even taking their eyes off the road.

Benefits of using Augmented Reality Navigation

Security

This might not have crossed your mind, but augmented reality navigation can actually ensure your safety and others while driving. It not only helps you track passing vehicles’ size, type, and distance from you but also alerts you when sudden dangerous movements occur near you before you even notice the threat yourself. Additionally, integrating AR in such systems can be tremendously useful in times of emergency when rescue teams are on their way on a rescue mission.

Less time-consuming

Do you think traditional GPS navigation apps already save you much time by indicating the best routes to take? Think twice. With geo-based augmented reality applications, you will be provided with live data on traffic jams and nearby accidents, allowing you to plan your road ahead of time and save time. Also, effective indoor and outdoor navigation can help you find what you need faster not only while on a ride, but also in malls, airports, university campuses, and office buildings.

Tourists/Local experiences

Whether you are a tourist or even a local, you will be able to plan trips using augmented reality navigation. For example, if you decide to visit a historical museum, you can use these AR apps that draw you to the fastest and safest route to your destination and display information about this specific cultural site you are heading toward such as a short description of it, photos and videos of the interior, feedback from previous visitors about the place, and much more.

The future of Augmented Reality Navigation

AR is a strong tool for improving user experience in apps with navigation solutions. Besides the many benefits we have listed above, it can significantly increase driver attention by predicting threats and risks. Although current technologies are relatively far from a full-fledged AR experience, research is advancing quickly, and several corporations like Pioneer, BMW, and Toyota are working on navigation development. On another note, augmented reality in navigation is heavily reliant on advancements in the field of augmented reality. Therefore, the acceptance of AR navigation will be determined by improved user experience. 

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How is Augmented Reality Affecting the Global Economy?

What is Augmented Reality?

Augmented reality (AR) is a digitally augmented representation of the real physical setting created by the use of digital visual components, sound, or other sensory stimulation given through technology. It is a developing trend among organizations active in a large number of industries.

One of the key aims of augmented reality, in the midst of the development of data collecting and analysis, is to emphasize certain elements of the physical environment, raise knowledge of those qualities, and extract clever and accessible information that can be used in the real-world applications. Big data may help organizations make better decisions and acquire insight into customer purchasing habits, among other things.

What is Virtual Reality

The use of computer modeling and simulation to enable a human to engage with an artificial 3D visual or other sensory world is known as Virtual Reality. VR applications immerse the user in a computer-generated setting that replicates reality via interactive devices such as goggles, headsets, gloves, or suits that send and receive information. A user wearing headgear with a stereoscopic screen displays animated pictures of a simulated world in a standard VR style. Motion sensors take up the user’s motions and modify the display on the screen appropriately, in real-time, to provide the “presence” sensation.

What is Extended Reality?

The umbrella that covers Augmented Reality, Virtual Reality, Mixed Reality, and everything in between is referred to as Extended Reality. It alters human-machine screen interaction by immersing users in a virtual environment, augmenting their surroundings, or doing both simultaneously.

Benefits of Augmented Reality

In a digital time as such, we are now spending more time staring at various-sized screens. Our worlds have grown strongly intertwined with digital encounters that we have been conditioned to classify a brand’s authority based on its capacity of delivering digital experiences. As a result, marketers have been employing and benefiting from augmented reality tactics, combining both digital and physical realms. This method helps in attracting attention, standing out among competitors, and providing customers with an enhanced purchasing experience.

Augmented Reality and the Global Economy

Marketing experts are not only making the life of online buyers easier and more profitable for organizations but are exploiting augmented reality technologies to contribute big time to the growth of the global economy. In terms of maintenance, design, and training, the usage of AR in business continues to grow. These immersive technological developments are also being adopted to make a difference in healthcare, education, and the arts.

To put things into perspective, PwC mentions that in 2018, worldwide healthcare spending was estimated to be approximately $7.7 trillion. If augmented reality could boost productivity and save expenses by only 0.5 percent, doctors will be able to identify patients more quickly and guarantee successful surgical operations. That would already have a direct effect on the global economy of $385 billion.

Similarly, adopting augmented reality in development and training will enhance global GDP by $294.2 billion by 2030. One way this will be feasible is by providing a mechanism to teach workers in situations where it is not always viable or safe to do so in the real world. It will also save organizations time and money by digitally reproducing actual surroundings and scenarios, which can then be accessed anywhere in the globe and on various scales, at the same time. That said, the constant theory about machines replacing humans in the workplace is refuted. In fact, there will be a constant collaboration between augmented reality technologies and human efforts in the physical to move the growth of the global economy and other aspects as well.

Augmented reality is changing everything from the way the world is moving forward, to the global economical, societal, industrial, and countless other sectors’ growth. Talking numbers, it is believed that this technology is set to boost the global GDP by around $1.5 trillion by 2030 after contributing to it by only $46.6 billion in 2019. Following a number of AR and VR trends is today more than ever, enabling marketers to take part in this huge phenomenon that is shifting the world to an even more digital one.

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