Top 5 Use Cases of Augmented Reality

What is Augmented Reality

Augmented reality (AR) is a digitally enhanced depiction of a real-world physical space formed via the use of digital visual components, audio, or other sensory stimuli provided by technology. It is a growing trend among firms operating in a wide range of sectors.

In the middle of the growth of data collection and analysis, one of the primary goals of augmented reality is to highlight particular features of the physical world, enhance understanding of those qualities, and extract smart and accessible information that can be utilized in real-world applications. Big data may help businesses make better decisions and get insight into their customers’ purchasing behavior, among other things.

The Augmented Reality market size has been witnessing exponential growth in the past few years as it is being adopted more and more among businesses. The industry is now expected to increase at a Compound Annual Growth Rate (CAGR) of 48.6% from $6.12 billion in 2021 to $97.76 billion in 2028.

That said, this article will be tackling the top 5 use cases of augmented reality.

Augmented Reality Use Cases

Appliances and Furniture

Augmented reality technology is altering the future of the electronics and home appliance industries. This advanced option is now enabling customers to see a product overlay wherever they aim their smart devices. They can preview how desired furniture and appliances will appear in their environment and instantly modify their types, colors, and sizes. This is great for picturing room layouts and color schemes before making a purchase that is as big as a new couch or refrigerator for instance. These products can also be viewed from every possible angle in an immersive 360-degree experience. This provides clients with a greater understanding of the value that a product offers.

Fashion

Augmented reality is now allowing people to view how clothes and accessories would look on them without even wearing them. It enables shoppers to imitate a real-life buying experience from anywhere, at any time. This try-before-you-buy feature has gained popularity among major clothing brands such as H&M, Ralph Lauren, Burberry, and Gucci, and resulted in fascinating results. In fact, 58% of customers now prefer to experience AR shopping; thus, adopting it is increasing their profits by 47%, their average order value by 40%, and finally minimizing their return rates by 50%. They now know that this technology is effective to enhance their reputation and help them build stronger credibility and a bolder trust relationship.

Education

While tablets have become commonplace in many schools and classrooms, augmented reality is now being utilized for a variety of purposes in all types of education. Teachers adopt augmented reality systems to integrate gamification into courses and develop instructional content. They are currently allowed to materialize abstract notions using AR technology to help learners perceive and grasp complicated topics. For instance, students studying astronomy may view a comprehensive map of the solar system, while those learning about history can experience digitized historical events through the use of Augmented Reality.

Tourism

In recent years, technology has been undergoing a long way toward advancing the tourism industry, from review traveling sites such as TripAdvisor to informative websites like Lonely Planet. However, augmented reality gives a great opportunity for travel businesses and brokers to provide potential tourists with a more immersive experience before they arrive. Consider taking a virtual “Walkabout” Australia before booking a flight to Sydney, or a leisurely stroll through Paris to see what museums or cafes you might want to visit. For that, Augmented Reality promises to make it much easier to sell trips, travel, and vacations in the future.

Healthcare

AR technology can improve the experience of healthcare professionals by providing them with information while they are on the job. As the healthcare sector faced several issues posed by the pandemic in the past couple of years, Augmented Reality has emerged as a beneficial tool for making medical personnel’s duties easier and safer through interactions between humans and machines, which eliminates the need for physical proximity and contact. Now that hospitals and medical facilities have seen the benefits of AR, it may gain traction over the years. Not only did AR help in cutting off healthcare expenses, but it also opened up several opportunities to assist surgeons while practicing their job and provided patients with improved access to treatment.

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Top 5 Tech Trends you need to watch out for in 2022

Technology is rapidly evolving today, leading to faster change and progress rates that have become challenging to keep up with. However, it is not only technology trends and their emergence that are evolving; much more has changed in the past couple of years as a result of the COVID-19 pandemic, making IT experts realize that their role is no longer the same. They currently have a huge responsibility of anticipating the work leading to a fascinating future. Therefore, companies from different industries – such as the medical, educational, and tourism ones – are becoming more adapting to this new phenomenon and releasing enhanced technologies to assist other organizations in handling their work.

With that being said, we compiled an updated list of the latest technology trends of 2022 that will give you insights into the world’s tech facet for the next few months.

Artificial Intelligence and Machine Learning

Artificial intelligence (AI) is a broad field of computer science concerned with creating intelligent machines capable of performing tasks that normally require human intelligence. Some examples of AI would be smart mobile voice assistants, Netflix’s recommendations, self-driving cars, and chatbots. On the other hand, machine learning is a subset of AI that enables software applications to improve their accuracy in predicting results without being explicitly programmed to do so. Its algorithms predict new output values by using historical data as input.

Developers are now taking this technology further where it will be able to determine underlying information by analyzing certain interactions. This way, it will also help predict demand for services for better decision-making processes and analyze data in almost real-time to detect changing patterns of customer behavior; thus, increasing profits and revenues

Extended Reality

Extended Reality is the umbrella term for Augmented Reality, Virtual Reality, Mixed Reality, and everything in between. It modifies human-machine screen interaction by immersing users in a virtual world, augmenting their surroundings, or doing both at the same time.

Extended reality has tremendous potential for training, entertainment, education, marketing, and even injury rehabilitation. It could be used for many purposes like training doctors to perform surgery, providing a more immersive experience for museum visitors, improving theme parks, or even working toward much more effective marketing strategies. In 2019, 14 million AR and VR devices were sold. The global market for this technology is now expected to reach $209.2 billion this year, opening up more opportunities in the trending technology and welcoming more professionals prepared for this game-changing field.

For more details, check out the list of the 7 Biggest AR and VR trends in 2022 that we have piled up for you

Metaverse

Ever since Mark Zuckerberg switched Facebook’s name to Meta, a major focus on the Metaverse took place. This new universe is now considered to be the latest evolution in social connectivity, where people can log in as avatars in a three-dimensional virtual space. In this platform, users can collaborate, shop, work, socialize, play games, attend concerts, and do pretty much everything they do in real life. This extended reality is expected to be blurring the lines between physical and digital realms.

People are also paying real money for virtual goods in the Metaverse, which can be a good investment in the long run as this technology seems very promising. Analysts predict that this virtual environment will become worth $800 billion by 2024.

Quantum Computing

Quantum computing is a new era of technology that involves a type of computer that is 158 million times faster than today’s most supercomputer. It is a device so powerful that it can complete in only four minutes what a traditional supercomputer would take 10,000 years to do.

In 2022, quantum computers are and will continue to be fundamental in altering the way we approach problems. Because of the computing system’s ability to easily question, track, analyze, and process the data from any source, this exhilarating technology trend was able to prevent the spread of the coronavirus and develop potential vaccines. Banking and finance are also finding applications for quantum computing, such as credit risk management, high-frequency trading, and fraud detection.

5G

5G refers to the fifth generation of mobile networks. It enables a new type of system capable of connecting virtually everyone and everything, including machines, objects, and devices. While 4G brought substantial improvements, such as smooth video streaming, 5G has 100 times the speed, which means that uploads, downloads, data transfers, and streams will be much faster. It also can transmit radio waves to up to one million devices per square kilometer to control connectivity when positioned in congested areas, something that 4G mobile networks’ failed to do. Therefore, it is only fair to say that 5G is expected to revolutionize our lives and the different ways we decide to consume mobile networks.

As a result, 5G networks will be covering 40% of the world by 2024, handling 25% of all mobile traffic data, to make it an emerging tech trend to keep an eye on.

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Benefits of integrating augmented reality in retail

Augmented reality in retail

The retail industry has been an early adopter of cutting-edge technologies, one of which is Augmented Reality, leading the way in warehousing, logistics, navigation, marketing, and customer service. This phenomenon enables brands to interact with customers via their digital devices and further visualize products in 3D, which they previously perceived in 2D through their screens. With it being at their disposal, customers are becoming more and more demanding of this technology. In 2021, the global augmented reality in retail value was estimated to be over $2.4 billion and is projected to reach $12 billion in 2027, growing at a compound annual growth rate of 30.25%.

Benefits of integrating augmented reality in retail

Adopting augmented reality in retail not only proves the brand’s willingness to keep up with the latest trends, but also offers benefits and opportunities that could be of use in both the short and long term.

  • Boosts sales and minimizes returns: using augmented reality in retail enables customers to interact and engage with products and items, as well as try them virtually before making any purchase. For example, augmented reality mirrors are now being set up in many stores, making it easier and faster for shoppers to check the size, fit, and style of their desired items before making any decisions. Continuing with the AR mirrors example, people passing by shops using such a technology will be intrigued to step in and try it themselves. It is a great strategy to attract customers, engage them, and increase the likelihood of selling.

 

  • Collecting data about customers’ preferences: The information about the items customers choose to try through AR-enhanced shopping reveals a lot about their interests and shopping patterns. These insights are very much helpful for retailers to deliver personalized advertising and future marketing campaigns, resulting in the building of a solid bond between the two parties.

 

  • Cutting off staff efforts and expenses: The AR application provides users with detailed information about the products they are interested in. It also has the ability of showing feedback on items from previous buyers, which enhances the quality of the shopping experience. Furthermore, augmented reality in retail aids in store navigation, reducing the need for human shop assistants to a certain extent.

 

  • Contactless shopping experience: Following a global pandemic that left people around the world alerted about the way they interact with their environment, a contactless shopping experience is much needed. Including augmented reality in the retail industry offers just that, providing customers with a sense of reassurance. With a mind peace, store visitors will definitely be much more comfortable shopping for what they are looking for.

 

  • Creating customer loyalty: Customer loyalty is a result of an ideal, satisfactory customer experience. Building enough credibility is one major way leading to it, helping brands in developing stronger relationships with their audience; thus, increasing their sales and profits. Augmented reality helps in activating this desired loyalty and putting it into action.

 

  • Product display: To enable augmented reality in physical shops, many brands are installing in-store displays that provide visitors with a variety of interactive experiences. In addition, brands can take advantage of integrating in-store augmented reality by giving their customers the possibility of customizing items like bags, accessories, decorations, etc.
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Augmented Reality Navigation: Definition, Benefits, and its Future

GPS navigation systems have long been popular with users varying from tourists to executives on business trips, vehicle drivers, and even locals who can’t recall their route from one location to another. However, having phones attached to dashboards or on center consoles, people must glance away from the road in order to get in the right direction. With that being both risky and costly, tech experts have addressed this issue through the integration of new automation within digital maps: augmented reality. Hang on as we drive you through what augmented reality navigation is and its benefits.

What is Augmented Reality Navigation?

While AR has been integrated into many fields such as eCommerce, healthcare, and education, it is now used in GPS systems. Augmented reality navigation apps are AR solutions that depend on geographical positioning that can pinpoint exact locations. They adopt GPS, digital navigation systems, motion recognition, and outdoor positioning systems to accomplish this. In addition, these applications are able to render virtual objects in images and make them visually systematic. This type of AR app does not display objects using still images but adopts a technology that makes virtual objects appear on the screen when the camera is moved around. Put in simple terms, drivers will be faced with a virtual path on their devices that makes sure they do not miss turns, without even taking their eyes off the road.

Benefits of using Augmented Reality Navigation

Security

This might not have crossed your mind, but augmented reality navigation can actually ensure your safety and others while driving. It not only helps you track passing vehicles’ size, type, and distance from you but also alerts you when sudden dangerous movements occur near you before you even notice the threat yourself. Additionally, integrating AR in such systems can be tremendously useful in times of emergency when rescue teams are on their way on a rescue mission.

Less time-consuming

Do you think traditional GPS navigation apps already save you much time by indicating the best routes to take? Think twice. With geo-based augmented reality applications, you will be provided with live data on traffic jams and nearby accidents, allowing you to plan your road ahead of time and save time. Also, effective indoor and outdoor navigation can help you find what you need faster not only while on a ride, but also in malls, airports, university campuses, and office buildings.

Tourists/Local experiences

Whether you are a tourist or even a local, you will be able to plan trips using augmented reality navigation. For example, if you decide to visit a historical museum, you can use these AR apps that draw you to the fastest and safest route to your destination and display information about this specific cultural site you are heading toward such as a short description of it, photos and videos of the interior, feedback from previous visitors about the place, and much more.

The future of Augmented Reality Navigation

AR is a strong tool for improving user experience in apps with navigation solutions. Besides the many benefits we have listed above, it can significantly increase driver attention by predicting threats and risks. Although current technologies are relatively far from a full-fledged AR experience, research is advancing quickly, and several corporations like Pioneer, BMW, and Toyota are working on navigation development. On another note, augmented reality in navigation is heavily reliant on advancements in the field of augmented reality. Therefore, the acceptance of AR navigation will be determined by improved user experience. 

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How is Augmented Reality Affecting the Global Economy?

What is Augmented Reality?

Augmented reality (AR) is a digitally augmented representation of the real physical setting created by the use of digital visual components, sound, or other sensory stimulation given through technology. It is a developing trend among organizations active in a large number of industries.

One of the key aims of augmented reality, in the midst of the development of data collecting and analysis, is to emphasize certain elements of the physical environment, raise knowledge of those qualities, and extract clever and accessible information that can be used in the real-world applications. Big data may help organizations make better decisions and acquire insight into customer purchasing habits, among other things.

What is Virtual Reality

The use of computer modeling and simulation to enable a human to engage with an artificial 3D visual or other sensory world is known as Virtual Reality. VR applications immerse the user in a computer-generated setting that replicates reality via interactive devices such as goggles, headsets, gloves, or suits that send and receive information. A user wearing headgear with a stereoscopic screen displays animated pictures of a simulated world in a standard VR style. Motion sensors take up the user’s motions and modify the display on the screen appropriately, in real-time, to provide the “presence” sensation.

What is Extended Reality?

The umbrella that covers Augmented Reality, Virtual Reality, Mixed Reality, and everything in between is referred to as Extended Reality. It alters human-machine screen interaction by immersing users in a virtual environment, augmenting their surroundings, or doing both simultaneously.

Benefits of Augmented Reality

In a digital time as such, we are now spending more time staring at various-sized screens. Our worlds have grown strongly intertwined with digital encounters that we have been conditioned to classify a brand’s authority based on its capacity of delivering digital experiences. As a result, marketers have been employing and benefiting from augmented reality tactics, combining both digital and physical realms. This method helps in attracting attention, standing out among competitors, and providing customers with an enhanced purchasing experience.

Augmented Reality and the Global Economy

Marketing experts are not only making the life of online buyers easier and more profitable for organizations but are exploiting augmented reality technologies to contribute big time to the growth of the global economy. In terms of maintenance, design, and training, the usage of AR in business continues to grow. These immersive technological developments are also being adopted to make a difference in healthcare, education, and the arts.

To put things into perspective, PwC mentions that in 2018, worldwide healthcare spending was estimated to be approximately $7.7 trillion. If augmented reality could boost productivity and save expenses by only 0.5 percent, doctors will be able to identify patients more quickly and guarantee successful surgical operations. That would already have a direct effect on the global economy of $385 billion.

Similarly, adopting augmented reality in development and training will enhance global GDP by $294.2 billion by 2030. One way this will be feasible is by providing a mechanism to teach workers in situations where it is not always viable or safe to do so in the real world. It will also save organizations time and money by digitally reproducing actual surroundings and scenarios, which can then be accessed anywhere in the globe and on various scales, at the same time. That said, the constant theory about machines replacing humans in the workplace is refuted. In fact, there will be a constant collaboration between augmented reality technologies and human efforts in the physical to move the growth of the global economy and other aspects as well.

Augmented reality is changing everything from the way the world is moving forward, to the global economical, societal, industrial, and countless other sectors’ growth. Talking numbers, it is believed that this technology is set to boost the global GDP by around $1.5 trillion by 2030 after contributing to it by only $46.6 billion in 2019. Following a number of AR and VR trends is today more than ever, enabling marketers to take part in this huge phenomenon that is shifting the world to an even more digital one.

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4 Ways Augmented Reality is Promoting Sustainability

Online shoppers, especially Gen Z and Millenials, are now more than ever vocal about the importance of sustainability. Around 85% of this population considers that it is extremely important for companies to adopt eco-friendly strategies. With more awareness being raised about it, consumers’ decision-making process is not solely affected by the efficacy of the product anymore. It is also about the community’s and the planet’s needs.

To satisfy the new norm of consumerism, businesses have turned to ecological practices and digital marketing solutions. Brands across sectors are making significant improvements for the welfare of everybody, from ethical sourcing and fair employment to eliminating waste and boosting recycling. Numerous found that applying Augmented Reality to their business plan was suitable to reduce the harm they might produce to the environment and promote sustainability. 
Sustainability in augmented reality

Reducing Emissions from Transportation

Every year, transportation contributes around 20% to greenhouse emissions on a global scale. This plays a direct role in catalyzing the climate change process which has drastic consequences on the planet and humanity’s existence. By using AR technology, users are not required to be physically present in-store anymore when purchasing products. Whether they are looking for furniture, kitchen appliances, beauty products, eyewear and footwear items, or any other option, online shoppers can now make use of Spatial Augmented Reality in a variety of ways. Brands are making it easier for users to visualize in 3D the exact size and fit of their prospects’ desired items so they could immerse themselves in exceptional experiences, all while supporting the environment’s sustainability. In that case, companies are not only engaging customers with their products but are also ensuring their return rates are reduced by over 25%.

Building Sustainable Smart Cities

With people increasingly sensing the climate change’s heat, smart cities attempt to include climate-resilient infrastructure by embedding digital add-ons that boost convenience and help in governance. Within smart cities, AR may give ongoing feedback, allowing everyone to make important and informed decisions in their daily lives to preserve sustainability. In other words, urban settings will become more people-centered. As a result, transportation, public safety and health, tourism, and asset management may all benefit from it.

Sustainability in Developing Infrastructure

In the construction sector, Augmented Reality has also been gaining traction. This technology, when used effectively, may help companies win more deals, interact with team members, train and increase the safety of workers, and, ultimately, assure a sustainable environment. To successfully achieve infrastructure sustainability, governing bodies have a vital role in creating supportive and clear policy and regulatory frameworks, publishing, communicating, and analyzing data, and finally mobilizing finance by putting a price on carbon and developing tax incentives.

Monitoring Waste Management

Augmented Reality allowed consumers to look beyond items, giving them more information about these products and brand identification. This technology enabled a more tailored buying experience, blurring the lines between e-commerce and traditional retail. One example that helped tremendously in reducing waste materials is QR codes, which came back to life big time due to the pandemic after seeming like a dying fad for a while. When adopting this automation, the packaging is turned digital instead of having raw, non-recyclable, and mostly non-degradable material.

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Designhubz: who are we and what do we do?

At Designhubz, our vision is to create an  Ecosystem     where the digital and physical realms merge into endless possibilities We entered the business to solve an alarming problem in the online Retail and eCommerce industry which is to enable online shoppers to Virtually Try Before they  Buy. Designhubz empowers eCommerce & Non-Fungible Tokens (NFTs) shopping with 3D & Try-On AR technologies. Working with companies like IKEA, TATA Group, Samsung, Falabella, and others, Designhubz has demonstrated its capacity to assist businesses to achieve exponential growth in sales, and customer loyalty, and a drastic decrease in returned products.

Spatial 3D and Augmented Reality

Shopping is no longer the same as searching for products on the internet. We provide companies with an immersive Spatial 3D and AR experience that allows customers to visualize products like furniture, appliances, home decor, and others, in their own environment. These items may be viewed via any browser or device, and they have the same exact fit and size as they do in the real world. This solution is ideal for removing shopper’s concerns about online purchases or providing them with an interactive and entertaining buying experience. Up until now, this solution has been put to work on furniture and home products, kitchen, home, and bath equipment, clothes, collectibles, and toys.

Try-on Shoes Augmented Reality:

Are you a footwear company? This try-on shoes AR is designed to draw your attention, as well as the attention of your consumers. The try-before-you-buy shopping experience is advantageous to every element of your organization, including increased conversions, improved customer service, and reinforced loyalty and credibility. When customers can see how an item will appear on them, they are more inclined to trust your brand. Furthermore, due to its superior texturing, real-time shadows, and light adaptability, our try-on shoes augmented reality is highly realistic and accurate.

Try-on Eyewear Augmented Reality:

Why buy offline when you can bring the actual world into the comfort of your consumers’ homes via any browser or device? Your eCommerce visitors will be astonished by the fascinating realistic frame visualization that fits and tracks every aspect of their faces with our eyewear AR solution. Not only that but our AI engine is programmed to provide suggestions for designs and sizes to potential customers. When statistics show that companies who use augmented reality in their shopping experience witness conversion rates improvement by 40%, you can rest assured that the try-on eyewear solution is critical to your company’s success.

Try-on Makeup Augmented Reality

Which shade of shadow is best for my eyes? Does the hue of this foundation compliment my skin tone? Visitors may be hesitant to purchase beauty goods online due to these and other issues. With our try-on cosmetics augmented reality solution, that’s no longer the case. Regardless of the beauty item that visitors are interested in, allowing them to virtually sample your items breaks down boundaries between you as a company and your prospects. This purchasing experience will surely set your business apart from the competition and make it unforgettable.

Now that you’ve established that, are you ready to take your company to the next level by revolutionizing your online purchasing experience? Book a demo with our team of professionals today to see how we can help you grow your business.
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3D Product Digitization For Your E-Commerce

New technology means finding new ways for brands to interact with your customers. And this is where 3D product digitization comes in! The next generation of online shopping is spearheaded by retailers that offer 3D models of their products. As per Shopify, brands worldwide have found that “products advertised with VR/AR content saw 94% higher conversion rate” than products presented the traditional 2D way.

To make sense of all this tech vocabulary, we’ve written this blog post to go over all the aspects of 3D product digitization, and to explain how Designhubz can assist your online business on the road to success!

What does product digitization mean?

Creating a digital representation of a physical object. The level of details can vary based on use case:
Case #1: Visual: Creating a digital twin that looks like its physical counterpart.
Case #2: Visual + semantics: The digital twin would have an additional layer explaining its different components.
Case #3: Visual + semantics + mechanical rig: In this scenario, the shopper would understand how components move or behave.

2. How does it work?

At Designhubz, we use 3 methods to digitize your products. We pick the suitable method on a case-by-case basis: 
1. We use existing 3D models from our partners and we simply integrate them: On Designhubz XR, you can easily upload these existing 3D files from AutoCad, Rhino, SolidWorks, Blender, Fusion360, DraftSight, Clo, Optitext, Solid Edge or any other 3D design platform and our smart optimisation algorithm reduces the file size by 60-90%, without any distortion or reduction in quality- making them usable. Once optimized, your files are converted into all compatible file formats so that you can use them across any platform on the web.
2. Share with us a few product images with the items’ dimensions, and voila! Your product is live on your platform!
3. Enter our very own automated digitization rig service! You won’t need to hire 3D experts and AR developers, or even buy 3D scanners and photography equipment to digitize your product inventory. Instead, our digitization rig takes care of business. It will scan your physical products across 360 degrees, and instantly create their accurate 3D & AR versions. Once scanned, these assets automatically get uploaded into your XR CMS account for you to manage, embed, publish and distribute across your website, app, social media and marketing campaigns.
Now let’s get a bit technical and explain what we do backstage: We create efficient 3D surfaces with AI assisted tools, QA material aspects (metal, glass, plastic, wood, etc.) “in context”. Afterwards we assimilate the product’s parts or functions, and push it to the partner’s account for feedback, or in best case scenarios we directly go live. This applies on both method 2 and 3.

How can it help your ecommerce?

First of all, it empowers websites and mobile apps with virtual try-ons, and enables the try-before-you-buy experience. Secondly, our solution is cross-platform, which means it works across all browsers, operating systems and devices. And finally, 3D product models will definitely boost your numbers. We have found that an AR shopping experience generates a 58% increase in conversion, and a 47% boost in revenue. One of the most important aspects are return rates cut by half as 3D and AR enabled products reduce the possibilities of mismatch, wrong size or color.
If you want to find out more about our product, and have an in-depth look into the technology, check our How It Works page. If you’re excited to try out our solutions for your business, ​Book a Demoand we’ll happily guide you through it!
Photo credit: UNIBOA on Unsplash.
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Smart retail in smart city concept illustration.

Augmented Reality Strategy for Online Retail Brands to Adopt in 2021

Three key strategies to consider before and after adopting augmented reality for your retail brand website or app.

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Designhubz featured in the top 5 global AR Startups

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