How did the Spatial Augmented Reality (SAR) technology change the world of eCommerce – Designhubz

“Select an item, add it to your cart, and check out.” When it comes to eCommerce, this simple series of clicks has made our lives easier. For a long time, people have been shopping online. However, our heavy usage of this tool revealed a whole slew of issues we hadn’t seen previously. The inability to exchange or return things is a widespread problem that makes us wary of shopping online. What if it isn’t a good fit? What if it doesn’t turn out well or as expected?

Online 2D product visualization has been proven to be ineffective in resolving such issues. As a result, new technologies have emerged in recent years. Creating VR automation allowed us to fully immerse ourselves in 3D product visualization, removing that “blocking wall.” Despite the fact that this approach solves a wide range of issues, this doesn’t negate that it limits the capacity to interact with data.
As a result, Spatial Augmented Reality (SAR) came into being. When combined with a high-resolution monitor, this function offers a unique combination of spatial thinking, tactile action from within, and thorough viewing of information. In other terms, it enables real-time visualization and interaction with animated products.
IKEA, Sephora, Nike, Converse, Burberry, and GAP are among the many companies that have used Spatial Augmented Reality technology. It not only assisted their customers in making the best product choices in the world of eCommerce but also empowered them to place and envision themselves in their own surroundings without the use of any headsets or hands-on devices. Your mobile is all they need to indulge in that experience. Additionally, it made the online shopping process more enjoyable, which resulted in more conversions and less return rates.
 In fact, marketers confirm that Spatial AR has been increasing companies’ revenues by almost 90% when engaging with this technology. The best part is that giving their audience this option has also been improving their reputation and been helping both parties to form stronger relationships.
We, at Designhubz, offer Spatial 3D and Augmented Reality services that are ideal for furniture and home goods, kitchen, home, bath appliances, apparel, as well as collectibles and toys. We have worked with major brands such as IKEA, TATA group, Samsung, and many others, for which we integrated our technology directly onto their website, app, and social media channels, without any third-party interfering.
Are you looking to introduce an exceptional online buying experience that increases your company’s conversion rate and reduces return? Book a demo here.
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How does the Era of 3D Product Digitization in eCommerce look like

A long-lasting pandemic was enough to change our lifestyles, priorities, and behaviors. Just when we thought the world couldn’t get any more digital, new technologies surprise us on the constant. In that sense, retailers didn’t miss the opportunity to accelerate and revolutionize the way we shop.

What is 3D product digitization?

Choosing items based on how we most commonly see them in 2D is slowly becoming of the past. In fact, it’s inconvenient for shoppers now to take risks not knowing how their items would size, fit, or look in real life.

Therefore, the industry is now heading towards 3D product digitization. As its name refers, it is when digital capabilities and physical products are merged to allow buyers to perceive items exactly the way they see them in the three-dimensional world, but through a screen. The best part is that they are still doing all that from the comfort of their home.

How does it work?

We, at Designhubz, have 3 ways of digitizing products but eventually pick the most suitable one depending on the case presented:

1. We take 3D models that our partners have already created and simply integrate them: You can easily upload existing 3D files from AutoCad, Rhino, SolidWorks, Blender, Fusion360, DraftSight, Clo, Optitext, Solid Edge, or any other 3D design platform to Designhubz XR, and our smart optimization algorithm reduces the file size by 60-90 percent without any distortion or loss of quality, making them usable. Your files are then optimized and converted into all appropriate file formats, allowing you to use them on any web platform.
2. Send us a few product pictures along the dimensions of the product and your item will be available on your platform before you even know it.

3. Utilize our in-house automatic digitization rig! You won’t need to recruit 3D professionals or use augmented reality. Our digitization rig, on the other hand, takes care of everything. It will scan your physical products in 360 degrees and build realistic 3D and AR replicas of them in real-time. These assets are automatically posted into your XR CMS account once they’ve been scanned, allowing you to manage, embed, publish, and distribute them throughout your website, app, social media, and marketing campaigns.

Let’s get a little more technical and describe what we do behind the scenes: We use AI-assisted tools to construct efficient 3D surfaces and QA material aspects (metal, glass, plastic, wood, etc.) “in context.” Following that, we incorporate the product’s pieces or features and send it to the partner’s account for feedback, or in the best-case scenario, we go live immediately. This is true for both methods 2 and 3.

You can learn more about it here.

3D Product Digitization Workstation Office

Benefits of 3D product digitization

3D product digitization is much more than just an arising concept. It’s a whole experience for consumers and a large profit for companies. There is no room for web visitors to make wrong decisions when it comes to purchasing from now on. The try-before-you-buy feature washes all concerns away regarding this issue. Tech developers are able to provide them with a hassle-free buying process.

On another note, organizations are on the gain margin the most. This 3D product digitization technology is allowing them to collect data about their audience to contribute to their insights. This information can be used for better targeting and customer service in the long term. In addition, consumers who use this technology are 66% more likely to engage and trust a company compared to traditional 2D products images. There are also 40% higher chances of converting prospects into buyers and an almost 30% chance of increasing sales prices.

Red Alert for Companies

User experience is the foundation of any business. Without positive feedback and exceptional customer service, companies lose their credibility; thus, their existence as a powerful brand in the industry. To keep customers satisfied, organizations should make sure to maintain their website regularly. People don’t want to land on a malfunctioning website or a page with irrelevant information they are not searching for. The 3D product digitization backend software should maintain its flexibility and smoothness throughout.

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3D Product Digitization For Your E-Commerce

New technology means finding new ways for brands to interact with your customers. And this is where 3D product digitization comes in! The next generation of online shopping is spearheaded by retailers that offer 3D models of their products. As per Shopify, brands worldwide have found that “products advertised with VR/AR content saw 94% higher conversion rate” than products presented the traditional 2D way.

To make sense of all this tech vocabulary, we’ve written this blog post to go over all the aspects of 3D product digitization, and to explain how Designhubz can assist your online business on the road to success!

What does product digitization mean?

Creating a digital representation of a physical object. The level of details can vary based on use case:
Case #1: Visual: Creating a digital twin that looks like its physical counterpart.
Case #2: Visual + semantics: The digital twin would have an additional layer explaining its different components.
Case #3: Visual + semantics + mechanical rig: In this scenario, the shopper would understand how components move or behave.

2. How does it work?

At Designhubz, we use 3 methods to digitize your products. We pick the suitable method on a case-by-case basis: 
1. We use existing 3D models from our partners and we simply integrate them: On Designhubz XR, you can easily upload these existing 3D files from AutoCad, Rhino, SolidWorks, Blender, Fusion360, DraftSight, Clo, Optitext, Solid Edge or any other 3D design platform and our smart optimisation algorithm reduces the file size by 60-90%, without any distortion or reduction in quality- making them usable. Once optimized, your files are converted into all compatible file formats so that you can use them across any platform on the web.
2. Share with us a few product images with the items’ dimensions, and voila! Your product is live on your platform!
3. Enter our very own automated digitization rig service! You won’t need to hire 3D experts and AR developers, or even buy 3D scanners and photography equipment to digitize your product inventory. Instead, our digitization rig takes care of business. It will scan your physical products across 360 degrees, and instantly create their accurate 3D & AR versions. Once scanned, these assets automatically get uploaded into your XR CMS account for you to manage, embed, publish and distribute across your website, app, social media and marketing campaigns.
Now let’s get a bit technical and explain what we do backstage: We create efficient 3D surfaces with AI assisted tools, QA material aspects (metal, glass, plastic, wood, etc.) “in context”. Afterwards we assimilate the product’s parts or functions, and push it to the partner’s account for feedback, or in best case scenarios we directly go live. This applies on both method 2 and 3.

How can it help your ecommerce?

First of all, it empowers websites and mobile apps with virtual try-ons, and enables the try-before-you-buy experience. Secondly, our solution is cross-platform, which means it works across all browsers, operating systems and devices. And finally, 3D product models will definitely boost your numbers. We have found that an AR shopping experience generates a 58% increase in conversion, and a 47% boost in revenue. One of the most important aspects are return rates cut by half as 3D and AR enabled products reduce the possibilities of mismatch, wrong size or color.
If you want to find out more about our product, and have an in-depth look into the technology, check our How It Works page. If you’re excited to try out our solutions for your business, ​Book a Demoand we’ll happily guide you through it!
Photo credit: UNIBOA on Unsplash.
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