4 Ways Augmented Reality is Promoting Sustainability

Online shoppers, especially Gen Z and Millenials, are now more than ever vocal about the importance of sustainability. Around 85% of this population considers that it is extremely important for companies to adopt eco-friendly strategies. With more awareness being raised about it, consumers’ decision-making process is not solely affected by the efficacy of the product anymore. It is also about the community’s and the planet’s needs.

To satisfy the new norm of consumerism, businesses have turned to ecological practices and digital marketing solutions. Brands across sectors are making significant improvements for the welfare of everybody, from ethical sourcing and fair employment to eliminating waste and boosting recycling. Numerous found that applying Augmented Reality to their business plan was suitable to reduce the harm they might produce to the environment and promote sustainability. 
Sustainability in augmented reality

Reducing Emissions from Transportation

Every year, transportation contributes around 20% to greenhouse emissions on a global scale. This plays a direct role in catalyzing the climate change process which has drastic consequences on the planet and humanity’s existence. By using AR technology, users are not required to be physically present in-store anymore when purchasing products. Whether they are looking for furniture, kitchen appliances, beauty products, eyewear and footwear items, or any other option, online shoppers can now make use of Spatial Augmented Reality in a variety of ways. Brands are making it easier for users to visualize in 3D the exact size and fit of their prospects’ desired items so they could immerse themselves in exceptional experiences, all while supporting the environment’s sustainability. In that case, companies are not only engaging customers with their products but are also ensuring their return rates are reduced by over 25%.

Building Sustainable Smart Cities

With people increasingly sensing the climate change’s heat, smart cities attempt to include climate-resilient infrastructure by embedding digital add-ons that boost convenience and help in governance. Within smart cities, AR may give ongoing feedback, allowing everyone to make important and informed decisions in their daily lives to preserve sustainability. In other words, urban settings will become more people-centered. As a result, transportation, public safety and health, tourism, and asset management may all benefit from it.

Sustainability in Developing Infrastructure

In the construction sector, Augmented Reality has also been gaining traction. This technology, when used effectively, may help companies win more deals, interact with team members, train and increase the safety of workers, and, ultimately, assure a sustainable environment. To successfully achieve infrastructure sustainability, governing bodies have a vital role in creating supportive and clear policy and regulatory frameworks, publishing, communicating, and analyzing data, and finally mobilizing finance by putting a price on carbon and developing tax incentives.

Monitoring Waste Management

Augmented Reality allowed consumers to look beyond items, giving them more information about these products and brand identification. This technology enabled a more tailored buying experience, blurring the lines between e-commerce and traditional retail. One example that helped tremendously in reducing waste materials is QR codes, which came back to life big time due to the pandemic after seeming like a dying fad for a while. When adopting this automation, the packaging is turned digital instead of having raw, non-recyclable, and mostly non-degradable material.

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Discover the Commerce Trends for 2022 and the Coming Years

Over the past couple of years, the world of commerce has drastically changed; thus, businesses were required to adapt accordingly. They witnessed a shift in their consumers’ online purchasing behavior with record sales increasing by over 40% from 2019 due to the closure of physical stores. Now more than ever, more money is being spent on digital platforms and expectations are getting higher by the day. With more money being poured come new opportunities to get to wider audiences, grow faster, and increase the number of prospects acquired. As a result, brands must recognize and conquer their challenges to reach this success that satisfies their people’s desires.

As part of its facet’s development, commerce has been adopting new trends by the year and setting anticipated ones for the coming. Integrating the latest trends in your business strategy is essential to connect with your audience in the best way possible and shape how you present your products or services to them. In this article, you will discover where commerce is heading in 2022 and the next few years.
eCommerce trends 2022

3D Product Digitization and Commerce

Over the past couple of years, companies have been hurling to create immersive experiences for customers to improve their online shopping journey. The 3D product digitization is now becoming more and more popular among big brands who are taking commerce to a whole other level with it. Customers do not have to guess anymore about what their desired pair of jeans would look like on them or if the new fridge has the right size and fit well in their kitchen. Using augmented reality technology as such has proven to strengthen trust between organizations and customers and give the formers enough confidence to purchase whatever item they want to get.

Personalized Commerce Experience

A new trend we see companies making use of nowadays is personalizing not only content but an entire customer journey. Collecting data to target certain niches has been a tactic adopted by marketers for a while now; however, brands are looking to go even further and tailor one-to-one commerce journey personalization. Fortunately, they can now provide each consumer with a highly tailored and unique experience using machine learning, smart website features, and online monitoring technology. Therefore, from now on, companies are shifting their focus on conversion optimization to boost their sales and increase revenues.

Sustainable Commerce

Renewable energy, sustainable environmental practices, and long-term sustainable thinking are becoming increasingly popular among consumers and governments. Therefore, to build a more credible reputation and a stronger bond with their audience, companies have no other choice but to meet their needs and adopt green approaches in their commerce strategies. This method ascertains people prefer them over their competition; thus, they are guaranteed to witness instant increased profits.

Supply Chain Adaptation in Commerce

Instead of waiting for existing issues to be resolved, many brands are looking for solutions to enhance their supply chains, as supply chain disruption becomes the new norm. With major changes occurring in the past two years, Wassel expects to witness more development in marketplaces, usage of dark shops to assist solve last-mile difficulties, and expansion of drop shipping capabilities to help customers acquire the items they desire.

The Rising of Live Commerce

While live commerce is still not very common among brands and consumers, it is expected to make $35 billion of revenue by 2024 in the United States. Live commerce is the act of having products sold online via live video as customers engage with the company in real-time. This way, people can watch, chat, and purchase all from wherever they are in the world. This new type of commerce is set to create a sense of community that companies create and is provided through influencer and peer-to-peer engagement. This sales strategy allows high-value information to be spread to a large audience. It is also recognized for its capacity to build a long-term trust relationship with customers and prospects. There are three simple stages of live commerce:

  • Online viewers may watch a product presentation and observe how it works in real-time, as well as learn about its benefits and key features.
  • They examine the product documents to learn more about the pricing or technical performance, or they contact merchants directly via a chat solution to ask their questions.
  • They place a purchase through an integrated link after being persuaded by the demonstration.
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How did the Spatial Augmented Reality (SAR) technology change the world of eCommerce – Designhubz

“Select an item, add it to your cart, and check out.” When it comes to eCommerce, this simple series of clicks has made our lives easier. For a long time, people have been shopping online. However, our heavy usage of this tool revealed a whole slew of issues we hadn’t seen previously. The inability to exchange or return things is a widespread problem that makes us wary of shopping online. What if it isn’t a good fit? What if it doesn’t turn out well or as expected?

Online 2D product visualization has been proven to be ineffective in resolving such issues. As a result, new technologies have emerged in recent years. Creating VR automation allowed us to fully immerse ourselves in 3D product visualization, removing that “blocking wall.” Despite the fact that this approach solves a wide range of issues, this doesn’t negate that it limits the capacity to interact with data.
As a result, Spatial Augmented Reality (SAR) came into being. When combined with a high-resolution monitor, this function offers a unique combination of spatial thinking, tactile action from within, and thorough viewing of information. In other terms, it enables real-time visualization and interaction with animated products.
IKEA, Sephora, Nike, Converse, Burberry, and GAP are among the many companies that have used Spatial Augmented Reality technology. It not only assisted their customers in making the best product choices in the world of eCommerce but also empowered them to place and envision themselves in their own surroundings without the use of any headsets or hands-on devices. Your mobile is all they need to indulge in that experience. Additionally, it made the online shopping process more enjoyable, which resulted in more conversions and less return rates.
 In fact, marketers confirm that Spatial AR has been increasing companies’ revenues by almost 90% when engaging with this technology. The best part is that giving their audience this option has also been improving their reputation and been helping both parties to form stronger relationships.
We, at Designhubz, offer Spatial 3D and Augmented Reality services that are ideal for furniture and home goods, kitchen, home, bath appliances, apparel, as well as collectibles and toys. We have worked with major brands such as IKEA, TATA group, Samsung, and many others, for which we integrated our technology directly onto their website, app, and social media channels, without any third-party interfering.
Are you looking to introduce an exceptional online buying experience that increases your company’s conversion rate and reduces return? Book a demo here.
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Designhubz collaborates with India’s TATA Cliq for eyewear and makeup Virtual Try-On Features (Augmented Reality Try-On)

Augmented reality is currently being used in practically every industry of eCommerce. This technology transformed our purchase habits, turning decision-making processes easier, faster, and more enjoyable and efficient.
As a result, we at Designhubz, in collaboration with TATA Cliq, India’s leading premium eCommerce platform, are gearing ready to push this automation to new heights. With the newest methods and great attention to the smallest details, we’re changing the way you buy online.
With our try-on eyewear AR technology that we integrated for TATA Cliq’s eCommerce websites and in their iOS and Android apps, online shoppers will be able to try any eye-wear product, see them on their face in the finest quality ever experienced, with the exact size and fit; and are able to instantly change color variations or models. Moreover, online shoppers can enable 3D mode which shows a full 3D product visualization of the eyewear.
Not only do we offer eyewear goods that you can try on and see in high clarity on the internet, but we also have a try-on makeup AR option. There won’t be any need to visit a physical store anymore. Shopping is no longer confined to one single location. Instead, you may purchase whatever goods you want from wherever you want. You can now apply lipstick, eyeshadow, and any other cosmetic product to your own skin in real-time with just a single click.
For both experiences, the incredible technology does not end here. We have pushed it even further that it does not resemble anything you have witnessed before. After thorough considerations, we decided to come up with a favorable solution to all, from all aspects, especially to those who dislike shopping on their own or are even usually indecisive.
Therefore, we created a cutting-edge AI recommendation algorithm that examines all of your facial measurements and traits. This state-of-the-art technology provides you with a hyper-personalized shopping experience by suggesting the best and most appropriate products for you. From now on, consider it your forever shopping partner.
Rest reassured, we are bringing products to life to remove any uncertainty you might have and provide you with the right solutions you need in the process.
For now, you can visit TATA Cliq’s website to immerse yourself in the experience we tailored just for you, but keep in mind that we will be available next month on Android devices.
Are you curious to learn how you can upgrade your online shopping experience? Book a demo now.
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How does the Era of 3D Product Digitization in eCommerce look like

A long-lasting pandemic was enough to change our lifestyles, priorities, and behaviors. Just when we thought the world couldn’t get any more digital, new technologies surprise us on the constant. In that sense, retailers didn’t miss the opportunity to accelerate and revolutionize the way we shop.

What is 3D product digitization?

Choosing items based on how we most commonly see them in 2D is slowly becoming of the past. In fact, it’s inconvenient for shoppers now to take risks not knowing how their items would size, fit, or look in real life.

Therefore, the industry is now heading towards 3D product digitization. As its name refers, it is when digital capabilities and physical products are merged to allow buyers to perceive items exactly the way they see them in the three-dimensional world, but through a screen. The best part is that they are still doing all that from the comfort of their home.

How does it work?

We, at Designhubz, have 3 ways of digitizing products but eventually pick the most suitable one depending on the case presented:

1. We take 3D models that our partners have already created and simply integrate them: You can easily upload existing 3D files from AutoCad, Rhino, SolidWorks, Blender, Fusion360, DraftSight, Clo, Optitext, Solid Edge, or any other 3D design platform to Designhubz XR, and our smart optimization algorithm reduces the file size by 60-90 percent without any distortion or loss of quality, making them usable. Your files are then optimized and converted into all appropriate file formats, allowing you to use them on any web platform.
2. Send us a few product pictures along the dimensions of the product and your item will be available on your platform before you even know it.

3. Utilize our in-house automatic digitization rig! You won’t need to recruit 3D professionals or use augmented reality. Our digitization rig, on the other hand, takes care of everything. It will scan your physical products in 360 degrees and build realistic 3D and AR replicas of them in real-time. These assets are automatically posted into your XR CMS account once they’ve been scanned, allowing you to manage, embed, publish, and distribute them throughout your website, app, social media, and marketing campaigns.

Let’s get a little more technical and describe what we do behind the scenes: We use AI-assisted tools to construct efficient 3D surfaces and QA material aspects (metal, glass, plastic, wood, etc.) “in context.” Following that, we incorporate the product’s pieces or features and send it to the partner’s account for feedback, or in the best-case scenario, we go live immediately. This is true for both methods 2 and 3.

You can learn more about it here.

3D Product Digitization Workstation Office

Benefits of 3D product digitization

3D product digitization is much more than just an arising concept. It’s a whole experience for consumers and a large profit for companies. There is no room for web visitors to make wrong decisions when it comes to purchasing from now on. The try-before-you-buy feature washes all concerns away regarding this issue. Tech developers are able to provide them with a hassle-free buying process.

On another note, organizations are on the gain margin the most. This 3D product digitization technology is allowing them to collect data about their audience to contribute to their insights. This information can be used for better targeting and customer service in the long term. In addition, consumers who use this technology are 66% more likely to engage and trust a company compared to traditional 2D products images. There are also 40% higher chances of converting prospects into buyers and an almost 30% chance of increasing sales prices.

Red Alert for Companies

User experience is the foundation of any business. Without positive feedback and exceptional customer service, companies lose their credibility; thus, their existence as a powerful brand in the industry. To keep customers satisfied, organizations should make sure to maintain their website regularly. People don’t want to land on a malfunctioning website or a page with irrelevant information they are not searching for. The 3D product digitization backend software should maintain its flexibility and smoothness throughout.

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Smart retail in smart city concept illustration.

Augmented Reality Strategy for Online Retail Brands to Adopt in 2021

Three key strategies to consider before and after adopting augmented reality for your retail brand website or app.

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Designhubz featured in the top 5 global AR Startups

As more and more brands adopt AR for their online shopping experience, there’s a big question mark around the metrics that need to be tracked to measure its impact and effectiveness.

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Designhubz showcased as one of the top SF based AR companies

As more and more brands adopt AR for their online shopping experience, there’s a big question mark around the metrics that need to be tracked to measure its impact and effectiveness.

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Augmented Reality Shopping: 5 Metrics to Measure its Impact on Your CX and Revenue

As more and more brands adopt AR for their online shopping experience, there’s a big question mark around the metrics that need to be tracked to measure its impact and effectiveness.

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Augmented Reality is the Future of Ecommerce and Online Retail- Here’s Why

It’s a well-known fact that technology and changing consumer demands have been the two key forces driving the evolution of ecommerce and online retail. From delivering omni-channel experiences supported by on-demand deliveries and superior logistics to leveraging behaviour analytics and delivering better, more personalised consumer experiences.

Currently, one such technology is standing at the precipice of yet another transformation. It’s none other than augmented reality, popular known as AR. In fact, the rapid adoption and standout results achieved by augmented reality commerce has grown so much that 75% consumers expect brands and retailers to offer AR-enabled experiences.

4 Reasons Why AR Is The Future Of Online Commerce

In many ways, augmented reality is tailor-made for the world of ecommerce and online retail. Essentially, augmented reality enables online shoppers to virtually try-on products on themselves or place them in their own space- with their smartphones and tablets.

As a result, countless brands like IKEA, Target, Gucci, Burberry, Nike, Converse, Sephora, Warby Parker and more have rolled out highly realistic and accurate AR shopping experiences, primarily because:

– These try-before-you-buy experiences remove purchase indecisions and boosts buying confidence which leads to increased conversions

– They also reduces returns as consumers are more likely to buy the right product when they can check size, fit, texture by trying it themselves- like they would do in a physical store

– Not to mention, augmented reality makes online shopping interactive and engaging, unlike static product images and videos

It’s fair to say that up until now, there’s never been one technology that single-handedly offers these many benefits. So without further ado, let’s dive into exactly why augmented reality is transforming online retail and commerce:

1. Easy Virtual Try-Ons

Perfect for: apparel, shoes, makeup, eyewear, hats and accessories

Up until now, shopping online meant going through countless product images or videos, checking the size guide, in most cases ordering two different sizes and returning one (or both) if it doesnt match fit or style expectations. This has been one of the biggest challenge for brands and retailers to overcome as they strive to not only reduce returns but remove purchase indecisions.


The new way: With AR enabled virtual try-ons, consumers can now try out products on themselves. So for instance, they could see how a shoe looks and fits their feet or how a shade of lipstick or sunglasses looks on their face. This naturally removes purchase hesitations as customers no longer need to second guess how something would look on them.

Here at Designhubz, we offer seamless digitization that enables brands and retailers to offer accurate virtual try-ons. If you’re eager to take the leap or just curious to check it out, feel free to book a demo here.

2. Seamless See-It-In-Your-Space

Perfect for: furniture, home and kitchen appliances, home decor

Another growingly popular way to leverage augmented reality is the see it in your space functionality. With this online shoppers can place products in their own home, office or any environment to gauge size, fit and style- as if it is right there with them.

It’s no secret that consumers are often hesitant to buy big products online as they would rather check it out themselves in the store- especially when it comes to furniture. And even then they need to first measure out the space they are buying for.

With AR powered see-it-in-your-space, key consumer questions like- how big is this sofa? will it fit and match my interiors? will this fridge look bulky in my kitchen?- are all answered as they can simply point their smartphones to place the product and check for themselves.

At Designhubz, we’re proud to help brands like IKEA offer this exact experience with our Spatial AR offerings. Our product suite is tailored for furniture and appliance brands to unleash this buying experience that gives shoppers the confidence to buy big and/or expensive products with ease. Learn more here.

3. Virtual store aisles

When it comes to shopping at supermarkets or retail outlets with physical aisles, there’s a sense of habit and familiarity that consumers enjoy. With virtual store aisles, the same physical experience can be replicated online. Here, online shoppers can browse through aisles virtually, check product information and add them to their cart.

4. Interactive AR marketing and brand campaigns

For the majority of retailers and brands out there, social media is a big beast to tame. With increasing competition and reducing consumer attention span, there’s no option but to be creative- especially when one is trying to generate engagement and brand reach.

Here, AR experiences have proven to be highly effective. Inherently immersive AR based campaigns have shown incredible results for brands like IKEA, Nike, Sephora, Warby Parker and more. Compared to product images and videos, by far social media users are responding extremely positively to interactive try-ons for example where they can see a product on themselves- right from their Facebook or Instagram feeds.

Bottom Line

Augmented reality has come a long way from its early days, where key brands have validated its use and consumer response. As a new and improved way for brands to reach, engage and sell to consumers, augmented reality is set to reach new heights and become an industry standard in the near future.

About Designhubz

Designhubz offers end-to-end 3D & AR solution for brands and retailers to digitize their physical inventory and deliver conversion and experience focussed Try On and Spatial AR. 

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