Try-on Eyewear AR: Designhubz vs Ditto vs Fittingbox

Shopping for glasses and shades is always fun: shoppers try out different colors and sizes, classic models or more eccentric shapes. Buying eyewear in a boutique has been the way to go, since it’s important to see how the item stands on the face, if it squashes the cheekbones or on the contrary, feels like floating.

As Bob Dylan used to say, “Times They are a-Changin” and technology has had an enormous impact on consumer behavior. According to eMarketer, the US ecommerce market “will surpass 10% of total US retail sales for the first time in history”.

That’s where Designhubz comes in. A year ago, we introduced the Facial AR Try-on functionality. It’s web-based, and available across all browsers and devices. It’s THE solution that brings the in-store experience to any retailer’s ecommerce website or app. 

Our Facial AR try-ons include:

  • Extremely High Quality product visualization in 3D & AR
  • Instant change of variation – no load time between different colors

We took it a step further, and we created a competitive analysis between our Virtual Try-On Eyewear solution and others available on the market, specifically our main competitors, Ditto and Fittingbox. And here we are, sharing our findings!

1.    The mirror experience

When we go out shopping, we naturally take mirrors for granted as they’re everywhere, and they’re our only way to judge whether we will eventually purchase the item we’re trying on or not. 

With online shopping, seeing our reflection with the product takes another dimension. 

Ditto’s recorded experience is basic to say the least. You open your camera, and you are guided to turn your head left and right. After which you receive a recorded video of your face with the glasses. How time-consuming and non-intuitive! 

Fittingbox has a live try-on feature, but it lacks the superior quality face-tracking functionality that Designhubz’s avatar has. It’s important to mention that all the products in our AR viewer blend with the lighting environment, while the other solutions don’t allow that.

2.    The fit

The fit is one of the most important and tricky aspects of shopping. It makes or breaks a shopping experience, and can end up with returned products, refunds and broken hearts.

Ditto’s Pre-fit means that it does the eyewear fitting on the face before the experience on the platform. Which entails analyzing the recording of your face, doing the fitting, and then showing you the result.

Fittingbox has no fit. They simply place the eyewear on your face, just like a Snapchat or an Instagram filter.

While Designhubz’s solution does it all: our deep-learning algorithm provides you with the exact size and scale in real time.

3.    AI recommendation

Ditto and Fittingbox do not have this essential and crucial step for a seamless shopping experience that we offer our clients. Our AI recommendation engine will give you eyewear options from the catalogue that you may not have considered, that would actually be the perfect fit for your facial features and shape. 

4.    Variations

This is where Designhubz also shines! When you try out a model that has several colors and variations, our AR solution lets you instantly switch from one variation to the other, without any loading time. 

5.    Position

While Ditto and Fittingbox have a fixed positioning of the product, with Designhubz you can change the placement of your glasses from your eyes, to down on your nose. We’re all about that attitude! 

6.    3D mode

And finally, one of our sexiest features: our high quality 3D modeling and instant swap between 3D and AR. You will have the product in all its 3D glory, with the tiniest detail in texture, color, and design. 

If you liked what you read, schedule a demo to learn more about how you can start engaging and converting your online shoppers today! 

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Smart retail in smart city concept illustration.

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Augmented Reality is the Future of Ecommerce and Online Retail- Here’s Why

It’s a well-known fact that technology and changing consumer demands have been the two key forces driving the evolution of ecommerce and online retail. From delivering omni-channel experiences supported by on-demand deliveries and superior logistics to leveraging behaviour analytics and delivering better, more personalised consumer experiences.

Currently, one such technology is standing at the precipice of yet another transformation. It’s none other than augmented reality, popular known as AR. In fact, the rapid adoption and standout results achieved by augmented reality commerce has grown so much that 75% consumers expect brands and retailers to offer AR-enabled experiences.

4 Reasons Why AR Is The Future Of Online Commerce

In many ways, augmented reality is tailor-made for the world of ecommerce and online retail. Essentially, augmented reality enables online shoppers to virtually try-on products on themselves or place them in their own space- with their smartphones and tablets.

As a result, countless brands like IKEA, Target, Gucci, Burberry, Nike, Converse, Sephora, Warby Parker and more have rolled out highly realistic and accurate AR shopping experiences, primarily because:

– These try-before-you-buy experiences remove purchase indecisions and boosts buying confidence which leads to increased conversions

– They also reduces returns as consumers are more likely to buy the right product when they can check size, fit, texture by trying it themselves- like they would do in a physical store

– Not to mention, augmented reality makes online shopping interactive and engaging, unlike static product images and videos

It’s fair to say that up until now, there’s never been one technology that single-handedly offers these many benefits. So without further ado, let’s dive into exactly why augmented reality is transforming online retail and commerce:

1. Easy Virtual Try-Ons

Perfect for: apparel, shoes, makeup, eyewear, hats and accessories

Up until now, shopping online meant going through countless product images or videos, checking the size guide, in most cases ordering two different sizes and returning one (or both) if it doesnt match fit or style expectations. This has been one of the biggest challenge for brands and retailers to overcome as they strive to not only reduce returns but remove purchase indecisions.

footwear-virtual-try-on

The new way: With AR enabled virtual try-ons, consumers can now try out products on themselves. So for instance, they could see how a shoe looks and fits their feet or how a shade of lipstick or sunglasses looks on their face. This naturally removes purchase hesitations as customers no longer need to second guess how something would look on them.

Here at Designhubz, we offer seamless digitization that enables brands and retailers to offer accurate virtual try-ons. If you’re eager to take the leap or just curious to check it out, feel free to book a demo here.

2. Seamless See-It-In-Your-Space

Perfect for: furniture, home and kitchen appliances, home decor

Another growingly popular way to leverage augmented reality is the see it in your space functionality. With this online shoppers can place products in their own home, office or any environment to gauge size, fit and style- as if it is right there with them.

It’s no secret that consumers are often hesitant to buy big products online as they would rather check it out themselves in the store- especially when it comes to furniture. And even then they need to first measure out the space they are buying for.

With AR powered see-it-in-your-space, key consumer questions like- how big is this sofa? will it fit and match my interiors? will this fridge look bulky in my kitchen?- are all answered as they can simply point their smartphones to place the product and check for themselves.

At Designhubz, we’re proud to help brands like IKEA offer this exact experience with our Spatial AR offerings. Our product suite is tailored for furniture and appliance brands to unleash this buying experience that gives shoppers the confidence to buy big and/or expensive products with ease. Learn more here.

3. Virtual store aisles

When it comes to shopping at supermarkets or retail outlets with physical aisles, there’s a sense of habit and familiarity that consumers enjoy. With virtual store aisles, the same physical experience can be replicated online. Here, online shoppers can browse through aisles virtually, check product information and add them to their cart.

4. Interactive AR marketing and brand campaigns

For the majority of retailers and brands out there, social media is a big beast to tame. With increasing competition and reducing consumer attention span, there’s no option but to be creative- especially when one is trying to generate engagement and brand reach.

Here, AR experiences have proven to be highly effective. Inherently immersive AR based campaigns have shown incredible results for brands like IKEA, Nike, Sephora, Warby Parker and more. Compared to product images and videos, by far social media users are responding extremely positively to interactive try-ons for example where they can see a product on themselves- right from their Facebook or Instagram feeds.

Bottom Line

Augmented reality has come a long way from its early days, where key brands have validated its use and consumer response. As a new and improved way for brands to reach, engage and sell to consumers, augmented reality is set to reach new heights and become an industry standard in the near future.

About Designhubz

Designhubz offers end-to-end 3D & AR solution for brands and retailers to digitize their physical inventory and deliver conversion and experience focussed Try On and Spatial AR. 

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