New technology means finding new ways for brands to interact with your customers. And this is where 3D product digitization comes in! The next generation of online shopping is spearheaded by retailers that offer 3D models of their products. As per Shopify, brands worldwide have found that “products advertised with VR/AR content saw 94% higher conversion rate” than products presented the traditional 2D way.
To make sense of all this tech vocabulary, we’ve written this blog post to go over all the aspects of 3D product digitization, and to explain how Designhubz can assist your online business on the road to success!
What does product digitization mean?
Creating a digital representation of a physical object. The level of details can vary based on use case:
Case #1: Visual: Creating a digital twin that looks like its physical counterpart.
Case #2: Visual + semantics: The digital twin would have an additional layer explaining its different components.
Case #3: Visual + semantics + mechanical rig: In this scenario, the shopper would understand how components move or behave.
2. How does it work?
At Designhubz, we use 3 methods to digitize your products. We pick the suitable method on a case-by-case basis:
1. We use existing 3D models from our partners and we simply integrate them: On Designhubz XR, you can easily upload these existing 3D files from AutoCad, Rhino, SolidWorks, Blender, Fusion360, DraftSight, Clo, Optitext, Solid Edge or any other 3D design platform and our smart optimisation algorithm reduces the file size by 60-90%, without any distortion or reduction in quality- making them usable. Once optimized, your files are converted into all compatible file formats so that you can use them across any platform on the web.
2. Share with us a few product images with the items’ dimensions, and voila! Your product is live on your platform!
3. Enter our very own automated digitization rig service! You won’t need to hire 3D experts and AR developers, or even buy 3D scanners and photography equipment to digitize your product inventory. Instead, our digitization rig takes care of business. It will scan your physical products across 360 degrees, and instantly create their accurate 3D & AR versions. Once scanned, these assets automatically get uploaded into your XR CMS account for you to manage, embed, publish and distribute across your website, app, social media and marketing campaigns.
Now let’s get a bit technical and explain what we do backstage: We create efficient 3D surfaces with AI assisted tools, QA material aspects (metal, glass, plastic, wood, etc.) “in context”. Afterwards we assimilate the product’s parts or functions, and push it to the partner’s account for feedback, or in best case scenarios we directly go live. This applies on both method 2 and 3.
How can it help your ecommerce?
First of all, it empowers websites and mobile apps with virtual try-ons, and enables the try-before-you-buy experience. Secondly, our solution is cross-platform, which means it works across all browsers, operating systems and devices. And finally, 3D product models will definitely boost your numbers. We have found that an AR shopping experience generates a 58% increase in conversion, and a 47% boost in revenue. One of the most important aspects are return rates cut by half as 3D and AR enabled products reduce the possibilities of mismatch, wrong size or color.
If you want to find out more about our product, and have an in-depth look into the technology, check our How It Works page. If you’re excited to try out our solutions for your business, Book a Demoand we’ll happily guide you through it!
Photo credit: UNIBOA on Unsplash.