Did you know that according to the latest survey, more than 60% of customers prefer buying furniture from companies offering AR tools?
Did you know that according to the latest survey, more than 60% of customers prefer buying furniture from companies offering AR tools? Did you also know that the number of mobile AR users will surpass 2.7 billion by 2025? Fascinating numbers that are making retailers even more psyched to channel the use of AR into empowering their own businesses.
Augmented Reality technology has the potential to revolutionize the furniture retail industry by providing customers with an immersive shopping experience. With AR, customers can visualize how a piece of furniture would look in their homes before making a purchase. This sensorial digital universe makes for an immersive online shopping experience that's both impactful and effective. And here’s something you probably didn’t know: according to Centric Digital Augmented Reality, furniture is the top retail product people want to shop with AR, scoring a whopping 60%, followed by 55% for clothing and a 39% for groceries.
So, how is AR used in furniture retail? And how does it help retailers empower their businesses?
In the past two years, the furniture industry has experienced a massive digital transformation, shifting the way consumers browse and shop for furniture and home décor. In fact, AR has had a huge impact on the furniture retail industry, as the latter grew from $564.17 billion to $671.07 billion in 2021. That is a substantial growth of 18.9%. Tremendous, right?Now the question remains, how can AR be used in furniture retail? Here’s our little breakdown:
Quite the immersive and creative way for furniture retailers to differentiate themselves from competitors, isn’t it?
To understand how AR technologies empower businesses, one needs to understand the competitive advantages they bring to retailers. Indeed, AR can provide significant benefits to both furniture retailers and customers. How? Well it goes a bit like this:
· Better Data Analytics: AR technology can provide businesses with valuable data and insights into customer behavior and preferences. This can help businesses make informed decisions about product development, marketing strategies, and customer service empowering businesses to make informed decisions that ultimately lead to greater customer satisfaction and loyalty.
If furniture retailers are not gearing up with AR to stay ahead of the competition, then we might as well assume it’s a lost battle. Today, AR in mobile apps and websites is the gateway to improved shopping and customer-centric experiences. Customers need to feel like they can control the way they shop and browse; and their thirst for this kind of “palpable” sense of realism can only be quenched through AR technologies that allow them to immerse themselves in an out-of-this-world experience.