Ikea

The Case Study

The Challenge

IKEA is a Swedish multinational conglomerate headquartered in the Netherlands that manufactures and sells ready-to-assemble furniture, kitchen appliances, home accessories, and a variety of other items and home services.
As of 2008, the company has become the world's largest furniture retailer, most renowned for its modernist designs of appliances and furniture.
With a keen eye on keeping up with the trends of today’s digital era, IKEA sought to maintain its competitive advantage and increase buyer confidence, especially on big-ticket items, by disrupting the traditional, restrictive, online shopping experience.

The Solution

IKEA joined forces with Designhubz, turning 800 of their existing 3D models into AR-compatible 3D formats that were
integrated across their eCommerce platform with the use of Designhubz’s advanced Spatial AR Technology.

The Results

Augmented Reality enabled IKEA to bridge the gap between their online and in-store shopping experience thereby increasing buyers’ confidence and subsequently brand loyalty.
The ability to “try before you buy,” especially for big-ticket items, now meant customers could virtually place true-to-scale 3D models in their own space, accounting for size, fit, and style in their decision-making.This compelling and superior customer experience powered by Designhubz’s advanced technology directly translated into a
‍
107% Increase in conversions
103% Growth in revenues per visit
10x ROI due to AR.