About Metaverse Fashion Week
Decentraland’s Metaverse Fashion Week, which spanned from March 24 to 27, saw a slew of international brands that embraced the virtual realm in a four-day series of events. Thousands of people were able to virtually attend fashion runways, listen to live music at branded after-parties, and purchase and wear digital apparel from catwalk avatars. Unlike real-life fashion weeks, the Metaverse democratized this concept by giving free-for-all access, with no need to purchase any event ticket. All you need is a browser that does not crash and you are good to go.
Over 60 luxury fashion brands, including Dolce & Gabbana, Etro, Tommy Hilfiger, and Selfridge, have participated in the Metaverse Fashion Week, displaying over 500 looks. During the one-of-a-kind event, there were over four after-parties with the presence of notable performers, like Nicki Nicole, Marc-O-Matic, and Dundas, to name a few.
NFT wearables
Not only that. The renowned Estée Lauder was the only beauty brand in the MVFW. It earned the chance to launch its very own Non-Fungible Token (NFT) wearable. There were only 10,000 of its famous-serum-inspired NFT, obtainable exclusively during the Metaverse Fashion Week. Bulova, a watch-making company, also took advantage of this exceptional event to showcase a re-imagined version of its renowned Computrom wristwatch. The Special Edition version of the watch, which comes in black and green, was only available as NFTs and is limited to 1,000 pieces.
Metaverse Fashion Week Runway
Thursday kicked out with a Perry Ellis presentation on the catwalk, followed by Dolce & Gabbana and Philipp Plein exhibitions and parties featuring digital-only designs. Anrealage and Etro performed on Friday, whereas Cider, Fresh Couture, and The Fabricant presented on Saturday. Vogue also debuted a partnership with streetwear brand Hype, followed by the digital fashion house Placebo.
In addition, the unexpected arrival of Sophia, the world-famous humanoid robot, was one of the major draws of the Metaverse Fashion Week. Sophia has been spotted in several parts of the Decentraland universe, particularly in MVFW locations like Rarible Fresh Drip Zone. Decentraland invited users to find Sophia anywhere on the platform and take photographs with her using the hashtag #findingsophiatherobot on Twitter. As a reward, users were allowed to engage in a special NFT prize.
